Friday, September 4, 2026

Amazon clashes again with the FTC

The regulators’ latest lawsuit alleges Amazon hid overcharges to advertisers ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Here’s your wrap of the latest must-read tech news. For more expansive and analytical coverage from around the globe, get the Tech In Depth newsletter.

Market Snapshot
Amazon.com Inc $258.90 +1.5%
Adobe Inc $285.75 +2.1%
Snowflake Inc $356.47 +17%
Market data as of 07:47 PM ET. Data is subject to provider delays.

Top Stories

OpenAI’s latest technology: GPT-6 Astra is being released by the AI company to some of its paid business users. OpenAI says it’s a step toward artificial general intelligence.

Adobe’s new CEO: The software firm chose executive Anil Chakravarthy as its next chief executive officer. His top internal rival for the post is leaving.

Bezos’ recruitment effort: Jeff Bezos’ space company Blue Origin is hiring Amazon engineers to develop a rival satellite network. The companies are competing for talent in their hometown of Seattle.

Must Reads

Beyond The Brief

A group of Amazon advertising employees were trying to figure out how to avoid using the term “surcharge” to explain an extra fee they planned to pin on advertisers, Spencer Soper reports in today’s Tech In Depth. They turned to ChatGPT, which came up with “performance premiums.” That’s just one of the facts laid out by the US Federal Trade Commission in its lawsuit accusing Amazon of overcharging advertisers as much as $20 billion, he writes.

Get the Tech In Depth newsletter for analysis and scoops about the business of technology from Bloomberg’s journalists around the world.

This Week In Q&AI

OpenAI recently cut prices for multiple artificial intelligence models in a bid to become more affordable compared with low-cost Chinese models. Anthropic has no interest in following suit, Shirin Ghaffary reports in this week’s Q&AI. “I’ve got no appetite to try and buy market share by lowering prices,” Paul Smith, Anthropic’s chief commercial officer, told Ghaffary.

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