Sunday, September 20, 2026

Apple’s home AI hub

Also: Fitness+ layoffs. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Hey everyone, it’s Mark. Apple’s new “intelligent personal hub” strategy is about much more than the iPhone. Also: The company makes job cuts at Fitness+ while it ponders the future of the service, and here’s what happened to the iPhone Duo Pencil.

Last week in Power On: Apple’s iPhone Duo will help make foldables the new normal.

Power On is now exclusively for Bloomberg.com subscribers. Get the full Power On newsletter every week — plus unlimited access to every featured article and a Q&A with me — when you subscribe to the Tech Newsletter Bundle.

The Starters

Apple CEO John Ternus describes his “intelligent personal hub” approach.
Source: Apple Inc.

When John Ternus kicked off his first keynote presentation as Apple Inc.’s new chief executive officer this month, he used the first few minutes to articulate his vision for the future of devices in the artificial intelligence era.

He asked viewers to imagine designing an ideal AI hub from scratch. Such a device would require an always-on internet connection, a decent-sized display, top-tier cameras and microphones, and great battery life. It would need to be easy to use and work with other hardware, software and services, Ternus said.

He wanted the audience to feel as though he was about to introduce a breakthrough device — something that would compete with the growing range of AI-centric gadgets. But his point was actually quite different...

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figured i'd stop sitting on it
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Hey mate,


Been sitting on this one for a bit and figured I should just say it.


There's a setup I've been running that basically hums along on its own.


I don't post about it much because it's boring in the best way.

No dashboards to babysit.

No pushing traffic every morning.

It just does its thing.


The reason I'm mentioning it now is your seat inside is still open. And honestly, seats don't stay open forever on this one.


If you want to see how the whole thing is wired, the page below walks you through it.


Take a look here


Talk soon,


James


P.S. there's a small toggle inside that lifts your payout tier. Three folks each round get their upgrade cost covered. Here's the same link.



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Price Hits This Every Morning And Nobody Sees It

The biggest firms in the market flipped at that exact price, and had no choice  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
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Get paid on Day 1 of the trade

The New Weapon Russia Fears Most

In today's Masters Series, adapted from the August 18 issue of the free Altimetry Daily Authority e-letter, Joel Litman explains why the U.S. sees the danger – and potential – in this new weapon...
 
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Delivering World-Class Financial Research Since 1999

Editor's note: The innovators will reshape how war is fought...

Ukraine has demonstrated this with its rapidly developing drone technology. And despite having the initial military advantage, Russia has had difficulty defending against this new threat.

In today's Masters Series, adapted from the August 18 issue of the free Altimetry Daily Authority e-letter, Joel Litman – chief investment officer at our corporate affiliate Altimetry – explains why the U.S. sees the danger – and potential – in this new weapon...


The New Weapon Russia Fears Most

By Joel Litman, chief investment officer, Altimetry

The tanks have vanished from Red Square...

Russia held its annual Victory Day Parade to celebrate the defeat of Nazi Germany in World War II on May 9.

Soldiers marched through Moscow while President Vladimir Putin watched from the reviewing stand.

But the typical shows of force were nowhere to be found.

For almost 20 years, armored vehicles, heavy artillery, and other major weapons were included in the procession.

But in 2026, Russian officials ordered the tanks to stay on the front lines in the war with Ukraine. For once, they feared an attack during the ceremony.

A parade intended to display Russian power had become a security risk. And it was all thanks to Robert "Madyar" Brovdi...

Brovdi is one of Russia's top assassination targets...

He's the head of Ukraine's Unmanned Systems Forces. Most importantly, he created the 414th Brigade – an elite drone unit known as Madyar's Birds.

He happened to join Ukraine's Territorial Defense Forces shortly before Russia's full-scale attack in February 2022. And in one of his first firefights, his unit was caught off guard by enemy bombardment.

After the incident, Brovdi sought a way to locate the enemy without sending another soldier into danger. Then he had an epiphany...


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He thought about the small drone he once purchased for his children.

Brovdi brought similar civilian models to the front lines for surveillance, giving his unit a better view of the battlefield. The drones would relay images of Russian positions to Ukrainian artillery crews, who could then adjust their aim.

Then his soldiers started modifying the drones with weapons, making them an even bigger threat... and creating the force known today as Madyar's Birds.

It has been a little more than a year since Brovdi took over Ukraine's drone operation...

And since then, its number of strikes is up 28-fold.

Drone flights deep into enemy territory have increased almost fourfold. And his birds have destroyed more than $5 billion worth of Russian equipment so far this year.

As of 2025, drones caused as much as 80% of battlefield casualties in the Russia-Ukraine war. That's up from less than 10% in 2022.

Within four years of being deployed, inexpensive, unmanned aircraft have forced machines worth millions of dollars into hiding.

Putin once expected to drive quickly through Ukraine. But by 2026, his government was planning its most important military ceremony around the possibility that Ukrainian drones could reach Moscow.

This is what the modern battlefront looks like...

In the future of warfare, militaries will need to replace equipment and adapt their tactics at an extraordinary speed. As Brovdi has shown with his birds, it only takes a few years to build a threat capable of bringing one of the biggest military forces in the world to its knees.

The U.S. is taking this modernization threat seriously, too. We're strengthening our military forces. We're expanding our defenses in orbit. And we're building the same unmanned drone systems proving decisive on Ukraine's front lines.

That work requires years of investment... and a defense industry capable of handling projects across the sea, the sky, and in space.

This is a great time for folks to dive headfirst into top defense stocks. The ones at the forefront of this rebuild will lead the pack... giving investors exposure to the systems that will defend our future.

Regards,

Joel Litman


Editor's note: America's weapons stockpile desperately needs to be refilled. But our military also needs a complete overhaul to counter the new tech innovations in field combat.

With trillions of dollars set to flow into defense spending, this is a great time to start investing in this sector. But Joel says there's a better way to put your money to work... outside of the big names. And for a limited time, he's showing you where the best opportunities are, right here.

 

Apple’s home AI hub

Also: Fitness+ layoffs. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ...