Podcast: Inside the women’s sports boom

Plus more great Businessweek stories ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Welcome to the Saturday edition of Businessweek Daily, featuring the Everybody’s Business podcast. Let us know what you think by emailing the editor. If this newsletter was forwarded to you, click here to sign up. Subscribe to Bloomberg.com for unlimited access to all our coverage. Women’s sports have been growing in investment and fandom for years, and now young women and girls are flooding into the fledgling world of flag football. The sport not only has an investment of more than $190 million from the NFL but also will be part of the 2028 Olympics. This week on Everybody’s Business from Bloomberg Businessweek, hosts Stacey Vanek Smith and Max Chafkin talk football in all its forms, and especially women’s flag football, as Businessweek senior reporter Amanda Mull joins the show to discuss her feature on the growing sport. Then, Brad Stone, the editor of Businessweek, talks about dynamic pricing (sometimes called discriminatory pricing). Max goes into detail on the subject in his recent article about how retailers including Walmart appear to be locking down technology that will help them figure out how much they can charge you. (Walmart has denied this claim.) Listen and subscribe on Apple, Spotify, iHeart and the Bloomberg Terminal. Everybody’s Business Inside the Women’s Sports Boom More Weekend Reads How scientists are saving the American chestnut tree. (Listen to this story.) Makgeolli, the humble rice wine beloved by Korean farmers, is coming to a bar near you. The Cornell University case highlights fraternities’ resistance to change. What it takes to get a job in public health in the MAHA era. Groundwork Collaborative is turning CEOs’ price-hike boasts against them. (Listen to this story.) Meet Lindsay Kagawa Colas, the agent who’s making the most of the boom in women’s sports. Garmin CEO Clifton Pemble on the smartwatches, fish finders and GPS dog collars that helped propel his company to record highs. Does AI need its own Hippocratic oath to “do no harm”? Inside the F1 Academy’s push to get female drivers into racing’s premier circuits. Businessweek presents the 2026 Investor’s Guide to Africa. Why it’s a tough time to launch a hedge fund. Scott Bessent’s rosy economic forecasts are testing his credibility. What campaign spending says about the midterms. Who will replace Christine Lagarde as president of the European Central Bank? The options for affordable American cars are lacking. Video: What’s Below Russia’s Permafrost Test Your Knowledge Hundreds of lycées were disrupted in France as protesters demanded increased funding for what? Think you know the answer? Pointed|Bloomberg Games Play We’re improving your newsletter experience, and we’d love your feedback. If something looks off, help us fine-tune your experience by reporting it here. Follow Us You received this message because you are subscribed to Bloomberg’s Businessweek Daily newsletter. If a friend forwarded you this message, sign up here to get it in your inbox. Unsubscribe Bloomberg.com Contact Us Bloomberg L.P. 731 Lexington Avenue New York, NY 10022 |