Monday, September 14, 2026

Apple’s two-fold challenge

The iPhone maker tries to change consumer tastes for foldables with its new Duo ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Here’s your wrap of the latest must-read tech news. For more expansive and analytical coverage from around the globe, get the Tech In Depth newsletter.

Top Stories

AI fears: Top executives at three leading artificial intelligence companies say it’s time to slow down development of the technology. They cite a surge in risks from their most-advanced models.

Chipmaker bonuses: Micron will give its Taiwanese employees a $31,600 cash bonus and additional stock rewards. Profits at the US-based memory-chip maker have soared.

Watches that listen: The new Apple Watch models have AI always-listening features. Legal experts say that might be a problem.

Death of a pioneer: William Draper III, the co-founder of the first venture firm on the West Coast, has died. In a career that began in 1959, he backed companies including Activision and Skype.

Must Reads


Market Snapshot
Apple Inc $332.27 +1.7%
Micron Technology Inc $975.26 -0.2%
Samsung Electronics Co Ltd ₩262,000 -1.7%
Market data as of 06:11 PM ET. Data is subject to provider delays.

Beyond The Brief

Apple’s new foldable phone, the iPhone Duo, received a positive reception from early reviewers and analysts when it was introduced last week, Ed Ludlow reports in today’s Tech In Depth. The test for Apple will be whether consumers are persuaded to take a plunge of about $2,000 for what has been seen thus far as a niche product category, he writes.

Get the Tech In Depth newsletter for analysis and scoops about the business of technology from Bloomberg’s journalists around the world.

This Week In Soundbite

Podcasters and journalists Kevin Roose and Casey Newton, who left the New York Times-sponsored Hard Fork podcast to strike out on their own, are receiving offers potentially as high as $5 million a year for their new show, Ashley Carman reports in this week’s Soundbite. Part of why they might attract big offers is because their subject, technology, is a highly desirable category, she writes, but it comes with some ethical questions depending upon what partner they choose to back the show.

Sign up for the Soundbite newsletter to get exclusive reporting on podcasting, the music industry and audio trends from Ashley Carman.

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