The foldable iPhone

Also: Get ready for iPhone price hikes. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Hey everyone, it’s Mark. Apple is about to bring some of its product magic back with its first foldable iPhone. Also: The company is eyeing iPhone price hikes for next month’s updated models, and it’s preparing retail store changes to support a slew of new home devices. Last time in Power On: Apple explores shaking up its smartwatch for a new generation of consumers. Power On is now exclusively for Bloomberg.com subscribers. Get the full Power On newsletter every week — plus unlimited access to every featured article and a Q&A with me — when you subscribe to the Tech Newsletter Bundle. The Starters A Samsung Galaxy Z Fold 8 foldable phone. Photographer: Chris Ratcliffe/Bloomberg Over the past decade or so, the number of truly exciting new products from Apple Inc. has slowed to a trickle. There have definitely been a few dazzlers, like the AirPods in 2016, redesigned iPad Pro in 2018, Apple Watch Ultra in 2022 and Vision Pro in 2024. But it’s nothing like the era kicked off by the original iPhone, when that device was followed by the MacBook Air, iPad and iPad 2, iPhone 4 and iPhone 5, and the original Apple Watch. The good news is, I believe the tide is about to turn... Want to send in questions? Email me, ask on the Power On Discord, or you can always send me a tweet or DM @markgurman. News tips? I’m on Signal at markgurman.01; Telegram at GurmanMark; or ProtonMail at markgurman@protonmail.com. More from Bloomberg Get Tech In Depth and more Bloomberg Tech newsletters in your inbox: Cyber Bulletin for coverage of the shadow world of hackers and cyberespionage Game On for diving deep inside the video game business Screentime for a front-row seat to the collision of Hollywood and Silicon Valley Soundbite for reporting on podcasting, the music industry and audio trends Q&AI for answers to all your questions about AI We’re improving your newsletter experience and we’d love your feedback. If something looks off, help us fine-tune your experience by reporting it here. Follow Us You received this message because you are subscribed to Bloomberg’s Power On newsletter. If a friend forwarded you this message, sign up here to get it in your inbox. Unsubscribe Bloomberg.com Contact Us Bloomberg L.P. 731 Lexington Avenue New York, NY 10022 |