The World Cup’s commercial victory

Bloomberg Morning Briefing Americas  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Read in browser

Good morning. Spain’s World Cup win caps a tournament that packed stadiums and boosted FIFA’s coffers. The conflict between the US and Iran shows little sign of easing. And Florida is no longer a cheaper escape from New York. Listen to the day’s top stories. — Hellmuth Tromm Market Snapshot S&P 500 Futures 7,520.00 +0.3% Nasdaq 100 Futures 28,951.00 +0.6% WTI Crude Oil Futures $82.09 -0.5% Market data as of 06:37 AM ET. Data is subject to provider delays. Your watchlist Spain won the World Cup 1-0 in extra time against Lionel Messi’s Argentina. By most measures, it capped a successful tournament, drawing record crowds despite record ticket prices and FIFA revenues that surpassed expectations. The final was also an economic boon for New York City, as well as for prediction markets. Despite the US team’s early exit, the focus has already shifted to 2030, with one of the financiers behind Mauricio Pochettino’s salary urging the coach to stay on. Off the pitch, geopolitical tensions continue. The US carried out a ninth straight day of airstrikes on Iran to stop shipping attacks and reopen the Strait of Hormuz. If Donald Trump knows where he wants to take the war, he’s giving few public signals, saying only that Iran has been hit “very hard” as the US death toll rose to 17. US gasoline prices climbed back over the $4-a-gallon mark on average at the pump but Brent crude fell back from its highest level since the first half of June as Iran said it received proposals from mediators. With global supply buffers worn thin, the risk of another price spike is growing. Speaking of rising costs, for those looking to swap New York for Florida the math has changed. The Miami metropolitan area is now more expensive than greater New York City for the first time on record. Salaries largely aren’t keeping pace with costs, while the Sunshine State’s once-booming job market faces surging unemployment. The ultra-wealthy continue to put down roots in the area though, with Mark Zuckerberg and Ken Griffin among those expanding their footprints. Further north, former Maine lawmaker Troy Jackson is on track to secure the Democratic Senate nomination, replacing progressive favorite Graham Platner who exited the race after sexual assault allegations. Jackson would take on Senator Susan Collins, a Republican, in a race considered crucial to Democrats taking control of the Senate. Trump Accounts Bring Windfall for Babies — and Also This One Fund Read more Flash Sale: Save 60% Don't miss out on crucial business stories this summer. Subscribe for $399 $149 for your first year and get unlimited access to trusted reporting, data tools, watchlists, podcasts, exclusive newsletters, live TV, subscriber-only events, Q&As and more. Offer expires July 22, 2026 11:59 PM EST. Unlock 60% off Deep Dive: AI Spend Scrutiny After last week’s chip rout and broader tech selloff, investors are demanding proof that AI spending is paying off. Big Tech earnings over the next two weeks will be closely watched for signs the investments are generating meaningful returns. Alphabet is first up Wednesday, with investors looking for proof its surging expenditure is translating into returns after recent setbacks fueled fresh doubts about its flagship AI model. Then Microsoft, coming off of its worst month since 2000, Apple and Amazon hit next week, as well as Meta, which has become one of July’s hottest AI trades. The stakes are high: The Magnificent Seven are lagging the S&P 500 this year, an unusual turn for the market leaders, as AI concerns spread to semiconductor stocks. A chilly reception for Amazon’s $25 billion bond sale suggests investors may be reaching their limit on financing AI’s massive buildout after Big Tech doubled its debt load over the past five years. The Big Take Illustration by Hitesh Sonar Bankers and advisers are devising wrappers, repacks and more to turn private fund assets into more appealing products. Regulators fear this may mask underlying risks, triggering correlated downgrades and forced selling. Big Take Podcast America’s Fun Shortage Opinion Digital screen with financial data and charts. Photographer: Oscar Wong/Moment RF Government-owned AI is a terrible idea, Michael Bloomberg writes. The history of governments and industries getting into bed together should serve as a warning. More Opinions Bill Dudley The Federal Reserve Needs to Tighten Monetary Policy Adam Minter At the World Cup Final, FIFA Looks More American Than Ever Play Alphadots! Our daily word puzzle with a plot twist. Play now! Before You Go The Odyssey Photographer: Melinda Sue Gordon/Universal Pictures Christopher Nolan has another blockbuster on his hands. The Odyssey debuted with $124.5 million at the North American box office and $264.1 million worldwide, buoyed by rave reviews and a star-studded cast including Matt Damon in the lead role, as well as Tom Holland, Anne Hathaway and Zendaya. A Couple More Influencers Are Being Paid to Spread the Mormon Church’s Gospel ‘Wild West’ of Untested Peptides Has Americans Paying in Crypto to Get Their Fix More From Bloomberg Enjoying Morning Briefing Americas? Get more news and analysis with our regional editions for Asia and Europe. Check out these newsletters, too: Money for insights, ideas and tools for doing more with your money AI Today chronicles the disruptions and threats of AI Market Moves delivers the pulse of the market to your inbox Markets Daily has what’s moving in stocks, bonds, FX and commodities Opinion Today for an afternoon roundup of our most vital opinions Explore all newsletters at Bloomberg.com. We’re improving your newsletter experience and we’d love your feedback. If something looks off, help us fine-tune your experience by reporting it here. Follow Us You received this message because you are subscribed to Bloomberg’s Morning Briefing Americas newsletter. If a friend forwarded you this message, sign up here to get it in your inbox. Unsubscribe Bloomberg.com Contact Us Bloomberg L.P. 731 Lexington Avenue New York, NY 10022 |