Friday, July 3, 2026

Big Tech’s AI field workers

Microsoft, Amazon create groups of “forward-deployed engineers” to aid customers ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Here’s your wrap of the latest must-read tech news. For more expansive and analytical coverage from around the globe, get the Tech In Depth newsletter.

Market Snapshot
SoftBank Group Corp ¥6,195.00 +3.3%
Alphabet Inc $359.91 -0.4%
SAP SE €142.16 +1.4%
Market data as of 06:40 PM ET. Data is subject to provider delays.

Top Stories

SoftBank’s cloud: The Japanese conglomerate and its telecom unit plan to rent artificial intelligence computing resources to US companies beginning in the next fiscal year. It’s another competitive risk to the so-called neoclouds.

Google’s fine: The search giant lost a fight against a $4.7 billion antitrust fine from the European Union for abusing Android’s marketing power. The penalty was first leveled in 2018.

SAP’s cost-cutting: The German software company said it will reduce hiring and travel as it shifts more resources to AI. It’s an attempt to renew confidence among concerned investors.

Must Reads

Beyond The Brief

Microsoft and Amazon this week announced plans to create units of workers to help customers in the field use artificial intelligence tools, Rebecca Torrence reports in today’s Tech In Depth. The “forward-deployed engineers” were popularized more than a decade ago by Palantir and have been used by OpenAI and Anthropic to go after enterprise business, she writes.

Get the Tech In Depth newsletter for analysis and scoops about the business of technology from Bloomberg’s journalists around the world.

This Week In Q&AI

The rise of AI agents, or tools meant to carry out tasks without the need for human oversight, is poised to change how tech companies conceive of software applications that were once primarily built with real people in mind, Dina Bass writes in this week’s Q&AI. “We’re going to have to figure out, from a software perspective, how do we make tools that are much faster for essentially automated use, not human-speed use,” Jeff Dean, Google’s chief scientist, told Bass.

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