Monday, June 8, 2026

The pressure on Apple’s AI

The company’s revamped AI features are being seen as a way to spur sales — just not this year ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Here’s your wrap of the latest must-read tech news. For more expansive and analytical coverage from around the globe, get the Tech In Depth newsletter.

Market Snapshot
Apple Inc $307.34 -1.2%
NVIDIA Corp $205.10 -6.2%
S&P 500 futures 7,405.75 +0.1%
Market data as of 01:03 AM ET. Data is subject to provider delays.

Top Stories

Nvidia tightens partnership with SK Hynix: Nvidia’s Jensen Huang said the chipmaker’s new central processing unit will use memory chips from SK Hynix. The deal deepens the companies’ ties.

US AI adviser departs: Sriram Krishnan, a top White House adviser on artificial intelligence and a former Andreessen Horowitz partner, is stepping down from the post. He helped develop the administration’s AI action plan.

AI recruitment: JPMorgan Chase is hiring Singapore-based Tahir Zafar, Nomura Holdings international head of AI strategy. It’s part of a pattern on Wall Street.

Top Reads

Beyond The Brief

Apple is scheduled at its Worldwide Developers Conference later Monday to unveil a revamped Siri, the iPhone maker’s digital assistant, Ed Ludlow reports in today’s Tech In Depth. While the slew of AI features are unlikely to spur much of a rebound this year in the struggling smartphone and PC markets, they may set up Apple for success when consumers finally see the value of the technology on their devices, he writes.

Get the Tech In Depth newsletter for analysis and scoops about the business of technology from Bloomberg’s journalists around the world.

This Week In Q&AI

While three major AI companies are planning to join the public markets this year, executives and academics are confronting a new questions about the technology as it continues to evolve, Shirin Ghaffary reports in this week’s Q&AI.

You’ve got questions about AI. We’ve got answers. Sign up for Bloomberg Technology’s weekly Q&AI newsletter.

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