OpenAI prowls Cannes

The ChatGPT maker offers the advertising industry a new marketing vehicle. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Here’s your wrap of the latest must-read tech news. For more expansive and analytical coverage from around the globe, get the Tech In Depth newsletter. Market Snapshot Apple Inc $275.15 -6.1% SK hynix Inc ₩2,660,000.00 -9.5% Samsung Electronics Co Ltd ₩331,000.00 -7.9% Market data as of 12:35 AM ET. Data is subject to provider delays. Your watchlist Top Stories Anthropic accuses Alibaba: The US artificial intelligence company told lawmakers the Chinese technology giant waged a large-scale effort to “illicitly” access its Claude AI model. The scheme involved fraudulent user accounts. Waymo eyes Europe: The Alphabet robotaxi company has registered in Germany to provide driverless car service. The move is a big part of its effort to develop markets outside the US. Even more expensive Xbox: Microsoft has increased the price of its video-game console for the third time in a little more than a year. It blamed component shortages and memory prices. Must Reads Apple Shares Sink After Price Hikes Hit iPads and Macs Apple Inc. shares fell after it raised prices of all Macs, iPads, home devices and the Vision Pro on Thursday, seeking to offset cost hikes caused by an unprecedented shortage of memory chips and storage. Apptronik’s Robots Can Strut, But Its CEO Isn’t Bragging Yet Jeff Cardenas says bringing humanoid machines into the mainstream will be a gradual process. Chipmaker Onsemi to Buy Synaptics in $6 Billion Stock Deal US chipmaker Onsemi has agreed to buy Synaptics Inc., a firm that specializes in semiconductors for smart devices, in an all-stock deal that values the company at about $6.2 billion. Beyond The Brief OpenAI joined the ranks of tech giants Google, Meta and Amazon at the Cannes Lions annual advertising festival, Benoit Berthelot reports in today’s Tech In Depth. The AI company earlier this year started testing sponsored links in its popular chatbot, ChatGPT, and OpenAI representatives made the rounds at the gathering to pitch marketing executives on the value of this new ads vehicle, he writes. Get the Tech In Depth newsletter for analysis and scoops about the business of technology from Bloomberg’s journalists around the world. This Week In Soundbite Apple’s jump into the video podcast world announced in February hasn’t yet made the splash some thought it would, Ashley Carman reports in this week’s Soundbite. While it’s still early, it appears the move toward video may at least have kept current Apple Podcast app users on the service, she writes. Sign up for the Soundbite newsletter to get exclusive reporting on podcasting, the music industry and audio trends from Ashley Carman. Before You Go... AI Neocloud IREN Adds Name to NBA’s Golden State Warriors Jersey The latest sign of the AI data center boom going mainstream: IREN, an Australia-founded cloud computing provider, will have its logo featured on the jerseys of the Golden State Warriors starting next season. Read more We’re improving your newsletter experience and we’d love your feedback. If something looks off, help us fine-tune your experience by reporting it here. Follow Us You received this message because you are subscribed to Bloomberg’s Tech In Brief newsletter. If a friend forwarded you this message, sign up here to get it in your inbox. Unsubscribe Bloomberg.com Contact Us Bloomberg L.P. 731 Lexington Avenue New York, NY 10022 |