Apple’s historic quarter

Also: New MacBook Pros approach.

Hey everyone, it's Mark. Apple's blockbuster holiday quarter was impressive — but it shouldn't give cover to avoid an AI reckoning. Also: A new MacBook Pro is planned for the macOS 26.3 release cycle; the company explores a clamshell follow-up to its upcoming foldable phone; and an updated AirTag finally rolls out. Last week in Power On: Inside Apple's AI shake-up and its plans for two new versions of Siri powered by Gemini. Power On is now exclusively for Bloomberg.com subscribers. Get the full Power On newsletter every week — plus unlimited access to every featured article and a Q&A with me — when you subscribe to the Tech Newsletter Bundle.

The Starters

The iPhone 17 Pro.  Photographer: Eric Thayer/Bloomberg Apple Inc. reported a historic holiday quarter and confirmed what we've long known — the iPhone 17 Pro is a hit. The product achieved its success by hitting all the right notes: a new design, solid battery life, impressive performance and cool new colors. When Apple introduced the latest iPhones in September, it took few risks. There were no half-baked artificial intelligence features or whiz-bang enhancements that might not work — and there were certainly no false promises. The debut was the antithesis of Apple's big misfire in 2024, when it...

Want to send in questions? Email me, ask on the Power On Discord, or you can always send me a tweet or DM @markgurman. News tips? I'm on Signal at markgurman.01; Telegram at GurmanMark; or ProtonMail at markgurman@protonmail.com. More from Bloomberg Get Tech In Depth and more Bloomberg Tech newsletters in your inbox: Cyber Bulletin for coverage of the shadow world of hackers and cyber-espionage Game On for diving deep inside the video game business Screentime for a front-row seat to the collision of Hollywood and Silicon Valley Soundbite for reporting on podcasting, the music industry and audio trends Q&AI for answers to all your questions about AI

Follow Us

Like getting this newsletter? Subscribe to Bloomberg.com for unlimited access to trusted, data-driven journalism and subscriber-only insights. Want to sponsor this newsletter? Get in touch here. You received this message because you are subscribed to Bloomberg's Power On newsletter. If a friend forwarded you this message, sign up here to get it in your inbox. Unsubscribe Bloomberg.com Contact Us Bloomberg L.P. 731 Lexington Avenue, New York, NY 10022