Most so-called gold analysts don’t understand the most fundamental fact about gold: It’s not like other investments. Every few generations… Gold becomes the only asset investors cannot be without. That moment is now. I lay it all out for you here – including the four best ways to play the coming gold mania. Debt is going parabolic as the US added another $1 trillion in debt… in just 71 days. Confidence in the US dollar is cracking – as other nations dump US Treasuries and buy gold… And the world is quietly preparing for a monetary reset that will restore gold’s crown as the king of monetary assets – this time, permanently. The current bull market in gold will be the last one of our lifetime – and the last one you’ll need if you play your cards right.
For those who act before “gold fever” hits, this cycle could lead to complete financial transformation for you and your family. It’s coming.
How do I know? Because one cutting-edge private company is about to roll out a revolutionary gold investment 5,000 years in the making. Go here for details before this final gold bull market sees its next leg higher. Best, Garrett Goggin, CFA, CMT
Lead Analyst and Founder, Golden Portfolio
Today's Featured News Go on a Shopping Spree With 3 Top Retail ETFsWritten by Nathan Reiff. Published 12/1/2025. 
Key Points- Americans spent a record $11.8 billion shopping online on Black Friday this year, up more than 9% YOY.
- Investors looking for broad exposure to the online retail space heading into the holiday season might consider a dedicated e-commerce ETF.
- ONLN, EBIZ, and IBUY are three retail ETF's that offer different perspectives on e-commerce.
Heading into the holiday season, it's unclear how economic and consumer concerns will affect spending. However, if Black Friday 2025 is any indication, online retailers are poised to benefit. Consumers across the country spent a record $11.8 billion online on Black Friday this year, with particularly strong demand for video game consoles, electronics and home appliances. Although brick-and-mortar store traffic remains soft, the surge in e-commerce underscores a shift in shopping behavior. For broad exposure to the retail sector during the busiest shopping season, consider these three exchange-traded funds (ETFs) focused on online retail. Targeted E-Commerce Focus With a Special Interest in AmazonThe smartest minds in the market are positioning themselves for something unprecedented...
Learn how to capitalize on the early stages of a historic crypto bull run before it's too late. Get your FREE copy of "Crypto Revolution" now For investors seeking a fund that tracks companies that primarily operate in the e-commerce space, the ProShares Online Retail ETF (NYSEARCA: ONLN) is a solid option. ONLN has a condensed portfolio of about 20 names, with more than three-quarters of assets invested in U.S. online retailers and most of the remainder concentrated in Chinese companies. Although its largest holding—Amazon.com Inc. (NASDAQ: AMZN)—has returned under 6% year-to-date (YTD), ONLN has gained more than 32% YTD, driven by broader market strength and strong performance from other holdings. Amazon makes up roughly a quarter of ONLN's portfolio, so investors who already hold Amazon shares should monitor for potential overexposure. Investors may also value ONLN for its exposure to leading Chinese e-commerce names such as Alibaba Group Holding Ltd. (NYSE: BABA) and PDD Holdings Inc. (NASDAQ: PDD). At an expense ratio of 0.58%, ONLN is a bit pricier than some alternatives, but this year's returns may justify the cost for many investors. Diversified Global E-Commerce Access, But Low VolumesThe Global X E-commerce ETF (NASDAQ: EBIZ) takes a broader approach. Rather than focusing solely on online retailers, it includes platform providers, software firms and service companies that support the e-commerce ecosystem. U.S. stocks represent just under 40% of the fund, while Chinese companies account for about 25%. Canada, Japan, Singapore and several other countries are also represented. EBIZ holds roughly 42 stocks, with assets more evenly distributed across its holdings than ONLN. Although dominated by large-cap firms, about 30% of assets are allocated to mid-, small- and micro-cap companies. So far in 2025, that mix has produced a market-beating return of about 18%. With an expense ratio of 0.50%, EBIZ is slightly cheaper than ONLN. However, its low assets under management (AUM)—about $52 million—and a one-month average trading volume near 7,400 shares could raise liquidity concerns for active traders. Broadest Portfolio With an Emphasis on Mid- and Small-Cap NamesWith an expense ratio of 0.65%, the Amplify Online Retail ETF (NYSEARCA: IBUY) is the costliest fund on this list. IBUY also has the lowest returns of the three—under 14% YTD and trailing the S&P 500—which may make it a less obvious choice for some investors. Where IBUY stands out is diversification: the fund includes more than 80 global e-commerce companies across retail, marketplaces, travel and omnichannel segments. IBUY also has the most balanced market-cap distribution, with over half of its assets invested in mid- and small-cap names. That makes it a good option for investors seeking exposure to e-commerce companies beyond the largest incumbents.
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