Wednesday, February 5, 2025

German women turn right

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As campaigning picks up for Germany's national election on Feb. 23, just about everyone is bracing for a sharp rightward turn in the results. Bloomberg German breaking news editor Laura Alviz explains the role women are likely to play in that shift. Plus: The Elon, Inc. podcast discusses his attack on the US government, orange juice makers try to engineer a comeback, and a dot-com pioneer faces prison after promising an antigravity machine. If this email was forwarded to you, click here to sign up.

Women have long been a moderating influence on postwar Germany's politics, primarily backing centrist parties such as the Christian Democrats, the Social Democrats and the Greens, even as men began drifting toward extremists on the right and left.

That's poised to change in elections this month as radical views edge closer to the mainstream. A pair of extremist parties—headed by women—are making a concerted effort to boost their appeal to female voters, heralding a future of heightened division, confrontation and polarization. With women at the helm, voters are less likely to focus on the hostile, anti-immigrant policies at the core of the parties' platforms, says Lea Lochau of the Amadeu Antonio foundation, an antidiscrimination research group. "This can make far-right parties seem more harmless."

While the voting will likely result in a governing coalition between the Christian Democrats and current Chancellor Olaf Scholz's Social Democrats (SPD), polls show the latter falling into third place behind one of the newer parties, the right-wing Alternative for Germany (AfD). The rise of the far-left Sahra Wagenknecht Alliance (BSW) threatens to push the Left Party, a descendant of East Germany's communists, out of parliament. The BSW, which broke away from the Left last year, won 6% of the German vote in elections for the European Parliament last June, while the Left got less than half that—well below the 5% required to make it into Germany's Bundestag.

The gender gap emerged about a decade ago, when men began abandoning traditional parties for the newly formed AfD. The trend was particularly pronounced in poorer parts of the former East, where less-educated men often feel stuck in places with few jobs. That has led to a sharp turn away from the established left, with combined support for SPD, Greens and Left now at the lowest level since reunification 35 years ago. "People are massively dissatisfied with the current government," says Ansgar Hudde, a researcher at Cologne University.

There's little doubt that the AfD will see a surge in this year's election, with polls predicting it will receive about 20% of the vote, almost double what it got in the last national election, in 2021. But with its extremist views—some AfD members openly praise the Nazis—many women are reluctant to admit their support, so some observers are bracing for a stronger-than-expected showing. In 2021, only about 60% of the women who voted for the AfD told pollsters they planned to do so, Hudde says.

Alice Weidel. Photographer: Thomas Lohnes/Getty Images

Although the AfD's leader, Alice Weidel, is a lesbian whose partner is an immigrant—born in Sri Lanka and raised in Switzerland—the party's nativist program says a woman's place is in the home, caring for her children. "Mothers only count in 'woke' society if they are employed and place their children in state all-day care, preferably as early as infancy," the AfD writes in its election manifesto. Wagenknecht's movement takes a less traditional view, seeking to appeal to women by highlighting its support for limits on immigration and focusing on criminality among immigrant men. Women, the party's platform says, "avoid certain streets and squares or outdoor swimming pools because they no longer feel safe there."

After years of largely ignoring the rise of the AfD, the more established parties are finally starting to seriously address the shift toward the fringes. They have all said they wouldn't join a coalition with the AfD, and some are reluctant to work with the BSW. The growing strength of the two parties has spurred even the Social Democrats and Greens to take a harder line on immigration. And the Christian Democrats, after 16 years of drifting leftward under former Chancellor Angela Merkel, have begun to swing back to the right, in theory boosting their appeal to people who are flirting with a vote for the AfD.

Nina Weise, a media consultant who works with the Christian Democrats, says the key to bringing voters back toward the center isn't to call the AfD out for its Nazi sympathies, but rather to highlight that while the party devotes a lot of attention to describing Germany's problems, it rarely offers viable strategies of its own. "It is very clear to me that the AfD is not an alternative," Weise says. "But you have to confront them on a policy level. That's the only way it works."

In Brief

Elon Musk vs. Washington

Photo Illustration by 731; Photos: Getty Images (2). NASA (1)

Elon Musk has been in Washington a few weeks now, and he and his team of Silicon Valley adjutants show no signs of stopping their efforts to (illegally, many legal experts say) dismantle portions of the federal government in the name of Donald Trump. Host Max Chafkin discusses these historic events with Bloomberg reporters Dana Hull, Ted Mann and Anthony Cormier on the most recent edition of Elon, Inc.

Listen and subscribe on Apple, Spotify, iHeart and the Bloomberg Terminal.

The Modern World Squeezes Out OJ

Photo Illustration: Kelda Van Patten for Bloomberg Businessweek

After years on the sidelines, eggs have brushed off high-cholesterol fears as Americans seek out more protein. Butter, for decades passed over for margarine, is back on the US breakfast table, too. Even cottage cheese, that chunky, polarizing epitome of old-school diet culture, is once more in the fridge.

Orange juice is still waiting for its comeback.

Consumption of OJ in the US—by far the beverage's biggest market—has more than halved since peaking in the late 1990s. Demand hit an all-time low in 2024, and this year won't be any better, US Department of Agriculture data show. With today's ever-shifting diets—protein's in! red dye's out!—any food can fall out of fashion. But orange juice's attempted climb back to relevance has been particularly challenging.

Some modern shoppers are skeptical of the beverage's nutritional benefits, especially since they can inadvertently drink several fruits' worth of sugar in just one glass. OJ is also getting slammed by inflation because of Florida's worsening hurricanes and crop disease that have pummeled recent harvests. Frozen concentrate averaged a record $4.24 per pound in the US last year, almost 30% more than the year before, according to US Bureau of Labor Statistics data. Suppliers are feeling the squeeze, with more farmers ripping up their groves and selling their prime Florida real estate to condo developers instead.

Juice makers are trying to get back into people's refrigerators by spending more on marketing and rolling out a steady stream of products.

Ilena Peng and Jill R. Shah write about OJ's future: Orange Juice Makers Are Desperate for a Comeback

The Cosmic Con

Illustration: Michelle Rohn for Bloomberg Businessweek

One day in August 2021, Joseph Firmage walked into a video production studio in Salt Lake City and declared that he was going to change the world. Flanked by a bodyguard, he wanted to shoot a marketing reel for the major inventions he was building, according to the studio's owner, Brandy Vega. These included limitless clean energy devices, self-powered homes and antigravity propulsion systems. "I hope that I am remembered for having made a difference, a structural difference," he intoned in the reel the studio eventually produced. "I believe that the third millennia of our sacred world can be so much more than we think today."

Speaking with Vega after filming, Firmage mentioned he was seeking investors. The Department of Defense was interested in buying his incredible inventions, he said, but he needed fresh capital to complete the research and development. After a quick Google search of his name, Vega decided to invest. "I think that's how he got people," she says. "With his previous résumé."

In 1989, when Firmage was 17, he'd founded a software company in Salt Lake City called Serius, which he quickly sold to Novell, a big networking-technology company, for more than $22 million. At age 25, while he was an executive at Novell, he co-founded another company, USWeb. This enterprise, which helped companies establish an online presence on the early internet, went public with a $2.5 billion market cap and an estimated 50% share of the market for web design services. Its clients included AOL, Apple and 20th Century Fox. In 1998, at the height of the dot-com boom, Forbes listed Firmage among 13 "Masters of the New Universe" alongside Jerry Yang and Jeff Bezos.

"The whole time I was working with him, I thought, 'Life led me to someone who's going to be, like, a Steve Jobs, super billionaire guy,'" says Bruce Gilpin, a former USWeb executive. "I was convinced I was going to spend my career with Joe."

But then came a self-immolation of intergalactic proportions. Keep reading, from Brent Crane, here: Believing in Aliens Derailed This Internet Pioneer's Career. Now He's Facing Prison

Diamond Crash

$80 billion
That's the size of the global diamond industry, which stretches from the mines of Botswana to jewelry stores on New York's Fifth Avenue. A slump in demand has left De Beers floundering—and threatens to frustrate its owner's plans to sell what was once the titan of the industry.

Federal Workers Hang On

"I've centered my whole life on public service, and I intend to stay in this position until I am told to leave."
Joey Ortiz
Federal IT specialist
The Trump administration's push to reduce the federal workforce has sparked confusion as the deadline nears to accept deferred resignation offers.

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