Saturday, November 30, 2024

Jaguar’s new ad is a risk it needed to take

This is the Weekend Edition of Bloomberg Opinion Today, a roundup of the most popular stories Bloomberg Opinion publishes each week based on

This is the Weekend Edition of Bloomberg Opinion Today, a roundup of the most popular stories Bloomberg Opinion publishes each week based on web readership.

Jaguar Has a $152,000 Defender Against 'Wokeness' — Chris Bryant

As part of its preparations to become an all-electric car brand in 2026, Jaguar recorded the sound of one of its V8 combustion engines last year so it could be archived at the British Library along with other "culturally significant" items. Perhaps it should have waited to record the gasps of people reacting to its rebranding exercise: A garish teaser video hinting at its edgy new direction triggered a social media pile-on, with everyone from Elon Musk to Nigel Farage weighing in on the new "woke" Jaguar.

Here are my two cents: Not only has Jaguar Land Rover Automotive Plc earned the right to take a few risks, it won't matter much if the relaunch flops.

Read the whole thing.

Buffett's Life Advice May Be More Valuable Than His Portfolio — Beth Kowitt

Synapse Still Can't Find Its Money — Matt Levine

Winter Is Coming for the Euro in More Ways Than One — Marcus Ashworth

Bessent Has $6.7 Trillion Mountain of Worry Waiting at Treasury — Robert Burgess

Do You Dislike Trump So Much You'd Quit the US Like Ellen? — Howard Chua-Eoan

Hey, Elon. You Know Who Else Was a Disruptor? Mao — Minxin Pei

The Magnificent 7 Are Beginning to Look Average — Jonathan Levin

Trump Is Using His Transition as a DistractionMatthew Yglesias

Gautam Adani Is Breaking a Lucrative Bond Trade — Shuli Ren

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