| This is the Weekend Edition of Bloomberg Opinion Today, a roundup of the most popular stories Bloomberg Opinion publishes each week based on web readership. As part of its preparations to become an all-electric car brand in 2026, Jaguar recorded the sound of one of its V8 combustion engines last year so it could be archived at the British Library along with other "culturally significant" items. Perhaps it should have waited to record the gasps of people reacting to its rebranding exercise: A garish teaser video hinting at its edgy new direction triggered a social media pile-on, with everyone from Elon Musk to Nigel Farage weighing in on the new "woke" Jaguar. Here are my two cents: Not only has Jaguar Land Rover Automotive Plc earned the right to take a few risks, it won't matter much if the relaunch flops.
Read the whole thing. Buffett's Life Advice May Be More Valuable Than His Portfolio — Beth Kowitt Synapse Still Can't Find Its Money — Matt Levine Winter Is Coming for the Euro in More Ways Than One — Marcus Ashworth Bessent Has $6.7 Trillion Mountain of Worry Waiting at Treasury — Robert Burgess Do You Dislike Trump So Much You'd Quit the US Like Ellen? — Howard Chua-Eoan Hey, Elon. You Know Who Else Was a Disruptor? Mao — Minxin Pei The Magnificent 7 Are Beginning to Look Average — Jonathan Levin Trump Is Using His Transition as a Distraction — Matthew Yglesias Gautam Adani Is Breaking a Lucrative Bond Trade — Shuli Ren Hungry for more weekend reads? Sign up for Bloomberg News' Weekend Edition newsletter for big ideas and open questions in the fascinating places where finance, life and culture meet. |
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