$1 in the daytime is worth 95¢. $1 in THE 4PM OPEN is worth $17.

May 22, 2026   |   Read online Hey — Don Kaufman here. I want to share something most traders go their entire careers without seeing — and once you see it, you can't unsee it. Two dollar bills. One of them, you put into the S&P 500 thirty years ago — and you only collected the returns made between 9:30 AM and 4:00 PM. Every day. For three decades. That dollar is now worth ninety-five cents. The other dollar — same market, same thirty years — but you only collected the returns made between 4:00 PM and the next morning's open. In other words, you only owned the market while you were asleep. That dollar is now worth seventeen dollars. Same stocks. Same market. Same thirty years. One window made you 17 times your money. The other lost money. Columbia Business School. Purdue. UC Berkeley. They've all published on this. The institutions have known about it for decades. Nobody told retail traders — because retail traders staring at screens from 9:30 to 4 is exactly how the big money makes its money. My colleague Brandon Chapman, CMT, just delivered a private market briefing on exactly this. He calls it THE 4PM OPEN — the window where, according to the research, the real market actually opens. And he shows you, with real winning trades, real tickers, real dollars, exactly what's been happening between the close and the next morning's bell. Tesla. Apple. Broadcom. Microsoft. +263%. +281%. +215%. +207%. Overnight. Real trades. Real tickers. Real dates. The recording is up for a limited time only. I'd carve out the time today. ACCESS THE 4PM OPEN BRIEFING › Talk soon, Don Kaufman Chief Market Strategist, TheoTrade P.S. $1 versus $17. Same stocks. Same market. Different window. That's the whole story — and Brandon walks through every piece of it in the briefing. The recording comes down soon. Don't watch this when you're half-paying-attention. Sit down. Hit play. Watch the briefing here ›   Update your email preferences or unsubscribe here © 2026 Disclaimer: Neither TheoTrade or any of its officers, directors, employees, other personnel, representatives, agents or independent contractors is, in such capacities, a licensed financial adviser, registered investment adviser, registered broker-dealer or FINRA|SIPC|NFA-member firm. TheoTrade does not provide investment or financial advice or make investment recommendations. TheoTrade is not in the business of transacting trades, nor does TheoTrade agree to direct your brokerage accounts or give trading advice tailored to your particular situation. Nothing contained in our content constitutes a solicitation, recommendation, promotion, or endorsement of any particular security, other investment product, transaction or investment.Trading Futures, Options on Futures, and retail off-exchange foreign currency transactions involves substantial risk of loss and is not suitable for all investors. You should carefully consider whether trading is suitable for you in light of your circumstances, knowledge, and financial resources. You may lose all or more of your initial investment. Opinions, market data, and recommendations are subject to change at any time. Past Performance is not necessarily indicative of future results. PO Box 24790 Christiansted, Virgin Islands 00824, United States Terms of Service