Sunday, February 22, 2026

Apple’s AI wearables

Also: Apple products incoming.
Bloomberg
by Mark Gurman

Hey everyone, it's Mark. Apple CEO Tim Cook is signaling that Visual Intelligence will be the defining feature of the company's push into wearable AI devices. Also: What to expect from Apple's first product launches of the year during the week of March 2; the iPhone 18 Pro's color options; and the latest on iOS 26.4.

Last week in Power On: Tesla CarPlay support was held back by the need for wider adoption of iOS 26. 

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The Starters

Apple's Tim Cook. Photographer: David Paul Morris/Bloomberg

Even though he's the chief executive officer of a company as secretive as Apple Inc., Tim Cook is still pretty good at dropping useful hints. 

Just think back to 2013, well before the Apple Watch was released, when Cook said that the "whole sensor field is going to explode." At the time, Apple was secretly trying to develop a smartwatch that acted like a wrist-worn medical lab — complete with features like heart-rate monitoring, blood-pressure checking and glucose reading. To do that, it was poaching talent left and right from the medical sensor industry. 

When the Apple Watch was released...

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