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Broadcom Hits Record High After CEO Hock Tan AI Pay Package
Written by Leo Miller. Published 9/17/2025.
Key Points
- Broadcom gained nearly 10% on Sept. 10 as the market reacted to CEO Hock Tan's AI-driven incentive package.
- Markets took this as a clear bullish sign. However, Tan is also selling Broadcom shares.
- Ultimately, what conclusion should investors draw from these signals that appear to be in conflict with one another?
Less than a week after issuing a highly encouraging financial update that drove shares higher, chip giant Broadcom (NASDAQ: AVGO) delivered another blockbuster move.
On Sept. 10, the stock rallied about 9.8%, topping the 9.4% surge it saw following its Sept. 4 earnings report.
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That jump pushed Broadcom to a record closing high of nearly $370.
Below, we break down what drove this rally—and what it signals for investors.
Broadcom's CEO Gains 600,000+ Shares if AI Revenue Soars
On Sept. 9, Broadcom filed an intriguing Form 8-K outlining CEO Hock Tan's new incentive package—one that helped spark the Sept. 10 surge. Companies use Form 8-K to disclose material events that could influence investors.
Under the plan, if Broadcom achieves $90 billion in AI revenue in any rolling 12-month window between fiscal 2028 and fiscal 2030, Tan will receive over 600,000 shares. At Broadcom's Sept. 16 closing price of roughly $361, that award would be worth about $220 million. And if AI revenue exceeds $120 billion, his payout would triple.
This structure directly ties Tan's compensation to the metric most important to markets: AI revenue growth. For context, Broadcom forecasts just $20.2 billion in AI revenue for fiscal 2025. To jump to $90 billion by fiscal 2028, it would need a compound annual growth rate (CAGR) of roughly 65%—nearly matching the 66% year-over-year increase it expects next quarter. Extending the window to fiscal 2030 lowers the required CAGR to a still robust 35%.
Investors' laser focus on AI revenue makes this package a clear signal of management's commitment—and confidence—in hitting those targets. That clarity helped drive the stock's nearly 10% rally.
Insider Sales: A Mixed Signal?
A potential counterpoint: on Sept. 10, Tan sold 148,154 shares—about $50 million worth—according to insider trading records. Large insider sales can sometimes raise eyebrows.
But this wasn't an outlier for Tan. In June 2025, he made discretionary sales totaling $51 million. From Dec. 14, 2023, to Dec. 24, 2024, he sold over 702,000 shares (about $110 million). So far in 2025, he's sold some 346,000 shares, worth roughly $101 million—on pace for fewer shares than last year despite a higher dollar value due to Broadcom's stock gain.
In other words, the number of shares he's offloaded in 2025 is down, which more directly reflects insider confidence than the raw dollar amount. And notably, Tan sold at Sept. 9's closing price of $336.67—before the Sept. 10 jump—avoiding any hint of trading on nonpublic information.
AVGO Remains Bullish—But Watch the Risks
Hock Tan's performance-based compensation package is a bullish indicator for Broadcom's shares, and his recent sales don't materially alter that view. However, remember that these awards represent potential upside, not realized results.
Broadcom is executing well, but investors should remain cautious of speculative price swings driven by headline-grabbing news rather than underlying fundamentals.
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