Apple’s watch camera

Also: Apple's AI executive shake-up.

Hey everyone, it's Mark. Apple is exploring the idea of adding cameras and visual intelligence features to its smartwatch, thrusting the company into the AI wearables market. Also: Apple makes major executive changes following its Siri struggles, while the EU is pushing hard to open up iOS. Last week in Power On: Apple's iPhone 17 "Air" is a step toward thinner models without ports. Power On is now exclusively for Bloomberg.com subscribers. Get the full Power On newsletter every week — plus unlimited access to every featured article and a Q&A with me — when you subscribe to the Tech Newsletter Bundle.

The Starters

An Apple Watch Series 10. Photographer: Chris Ratcliffe/Bloomberg Over the past couple of years, we've seen an influx of AI wearables hit the market, ranging from the failed Humane Ai Pin to Meta Platforms Inc.'s popular smart glasses. A central idea behind these devices is using onboard cameras and microphones to support artificial intelligence and provide context on a wearer's surroundings. With the iPhone 16 launch last year, Apple started to inch into this territory. The new Visual Intelligence feature, which is tied to the Camera Control interface, relies on AI to help users learn more about the world around them...

Want to send in questions? Email me, ask on the Power On Discord, or you can always send me a tweet or DM @markgurman. News tips? I'm on Signal at markgurman.01; Telegram at GurmanMark; or ProtonMail at markgurman@protonmail.com. More from Bloomberg Get Tech In Depth and more Bloomberg Tech newsletters in your inbox: Cyber Bulletin for coverage of the shadow world of hackers and cyber-espionage Game On for diving deep inside the video game business Screentime for a front-row seat to the collision of Hollywood and Silicon Valley Soundbite for reporting on podcasting, the music industry and audio trends Q&AI for answers to all your questions about AI

Follow Us

Like getting this newsletter? Subscribe to Bloomberg.com for unlimited access to trusted, data-driven journalism and subscriber-only insights. Want to sponsor this newsletter? Get in touch here. You received this message because you are subscribed to Bloomberg's Power On newsletter. If a friend forwarded you this message, sign up here to get it in your inbox. Unsubscribe Bloomberg.com Contact Us Bloomberg L.P. 731 Lexington Avenue, New York, NY 10022