| Consider the typical set of job skills one might expect to possess when applying for a role at leading stablecoin issuer Tether Holdings: software development and engineering, cyber security expertise or compliance, legal and accounting experience. What about artificial intelligence filmmaker?
To understand how this might fit into the ambitions of the issuer of the world's largest stablecoin, it's helpful to know that Tether has been engaged in a "strategic expansion" in AI for some time. That's in addition to recent forays into tokenization in Turkey's boron market; commodity lending; and a $775 million investment in the online video platform Rumble. "AI-based roles, particularly in filmmaking, bring unique advantages that align with Tether's vision of innovation and efficiency, from scale to speed and cost being a few examples," Paolo Ardoino, Tether's chief executive officer, said in an email to Bloomberg.
AI is a "significant focus area" for Tether and "organizations must adapt to reflect this changing reality in the type of roles they seek to hire for," Ardoino said, while declining to provide further details on the end product. Tether, which is known for its relatively lean approach to staffing, has already hired 30 people in the past few months focused on design and building the AI platform, Ardoino said in his emailed response. It plans to hire filmmakers in Asia-Pacific, Europe, Brazil Argentina and Colombia, according to online job postings. The closely-held company aims to double its total headcount to 200 by mid-2025, Bloomberg previously reported. Tether is the dominant participant in the stablecoin market, where crypto traders use its USDT tokens to facilitate crypto trading and as a refuge from the sector's volatility. There are about $138 billion of USDT in circulation, accounting for about 67% of the total stablecoin sector.
Tether also appears to be among the richest firms in the digital assets industry, generating billions of dollars in profit last year. It was on track to end 2024 with more than $10 billion in profit, Ardoino told Bloomberg in an interview in December. The company doesn't release audited financial results. The company's popular tokens have also been persistently associated with criminal activity, with users including Russian arms dealers, Irish gangsters, North Korean hackers and Hamas. Tether has said that it cooperates with authorities to freeze tokens being used for illicit ends. It also most recently faced scrutiny in Europe, where USDT is being delisted by several crypto exchanges in the region as part of a new framework of EU regulation. | 
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