It's Halloween, and as the spooky season wraps up, Emma Sanchez stops by to take a look at the candy market. Plus: A deep look into an unusual hacker's crimes. If this email was forwarded to you, click here to sign up. Dentists rejoice: Trick-or-treat hauls might be slightly smaller this year. Thankfully, it's unlikely young superheroes and princesses will notice. A September report from the National Retail Federation sees Halloween spending down this year, but it's hardly a bloodbath, with sales expected to fall to $11.6 billion this year from a peak of $12.2 billion in 2023. "It really translates to just about $4 or $5 less per person in terms of spending when we compare it to last year," says Katherine Cullen, vice president of industry and consumer insights at the NRF. "That could be someone deciding to buy one less bag of candy or reusing a costume from last year, making some of those small decisions." Halloween candy at a Walgreens in Queens, New York. Photographer: UCG/Universal Images Group Editorial One of those decisions might be stocking up on lollipops or sour candies instead of chocolates, wrote Bloomberg Intelligence analyst Diana Rosero-Peña. Non-chocolate candies are doing particularly well this year and could gain as much as the mid-teens in sales growth, she wrote. One chain that's gone viral for its gummy candies, BonBon, has seen a pickup in sales in the fourth quarter, which includes the runup to Halloween, a representative told Bloomberg. The Swedish candy company has launched some seasonal mixes and an exclusive TikTok candy mix to capitalize on its social media fame. Chocolatiers are grappling with the worst cocoa deficit forecast in the past 40 years, hindering profit growth. One way they've reacted is by reducing the amount of chocolate in a candy, introducing varieties with cheaper caramel or nuts. Rosero-Peña disagrees with the NRF's forecast when it comes to candy makers' revenue, predicting that price increases by Halloween titans, including Hershey, Mars, Lindt and Ferrero, could boost candy sales by as much as 14%. That's something to chew on while the ghouls and goblins are out and about this evening. REQUIRED HALLOWEEN READING: A sign at the Haribo Group plant in Pleasant Prairie, Wisconsin, reads: "Our world is the world of gummi candies. We do not let ourselves become distracted from that." Writer Deena Shanker and photographer Adam Golfer take us on a tour as a series of machines assisted by humans make tray after tray of perfectly shaped gummi bears in the flavored colors of raspberry red, lemon yellow, orange orange, pineapple white and strawberry green. (Yes, you read that last one right.): Where Gummi Bears Come From FOR SPOOKY HOLIDAY VIEWING: In the past decade, horror movies have captured a growing share of the North American box office and now regularly account for about $1 billion worth of annual ticket sales, or 10% of moviegoing in the US and Canada. It's not just audiences that are entranced: Why Hollywood Loves Horror Movies, in Four Charts HOW 'SKELLY' CAME TO DOMINATE: When Home Depot set out to disrupt the Halloween decor market, it started thinking big. Really, really big: Home Depot's 12-Foot Skeletons Spawned an Industry of Giant Halloween Decor |
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