Thursday, October 10, 2024

It's hard to work through a disaster like Milton

Do companies need office bunkers?

Hurricane Milton roared through Florida last night, spawning deadly tornadoes, dropping record amounts of rain, sending seawater into homes and businesses, and cutting critical power and internet lines. Beyond employees' immediate safety, it's the severed connection that concerns companies whose workers moved to the state to work remotely. Bloomberg Work Shift's Jo Constantz writes today about ways to think about climate-proofing the workforce. Plus: The math behind clothing resale, and China's space dreams. If this email was forwarded to you, click here to sign up.

After back-to-back hurricanes and with more than 3 million homes and businesses now without power in Florida, it might be time for companies to start building bunkers for employees in the state.

That's one idea that came up in my interview with John Bai, an associate finance professor at Northeastern University's D'Amore-McKim School of Business, as a not-entirely-far-fetched answer to the kinds of natural disasters that are devastating parts of the US with increasing—and increasingly unnerving—frequency.

Last year, Bai published a study with a team of researchers that identified a key strategic capacity to make companies significantly more resilient: remote work. Bai and the team created a measure of what they called "remote work readiness" by analyzing job postings for publicly traded companies to see what share of their workforce is able to carry on out of the office. They matched this information with data on natural disasters to see whether those better prepared for remote work fared better in the aftermath, compared with less-equipped competitors.

The researchers found that during the Covid-19 pandemic, for example, companies that were less prepared lost almost $100 million more in quarterly revenue—and had lower net incomes and lower stock returns—than better-prepared counterparts.

Workers in Kissimmee, Florida, shore up internet cables on Tuesday, ahead of Hurricane Milton's arrival.  Photographer: Giorgio Viera/AFP/Getty Images

Bai sees remote work readiness as something of an insurance policy for businesses in an age of climate change dystopia. And he doesn't mean just giving employees a laptop and hoping for the best (though having the right tech is a necessary prerequisite).

"It's more of a mindset shift. It's more of an organizational and management practice shift," he says. "How do we ensure the same productivity and efficiency are still guaranteed—that's a deeper issue. And it takes a lot more than just IT capability."

That shift might make sense for a pandemic and certain disasters, such as heavy snowstorms or when thick wildfire smoke keeps people indoors. What happens, though, when you have a storm like Hurricane Milton? How should executives think about remote work when employees don't have Wi-Fi, or power, or inhabitable homes? Bai sees two solutions.

One: Relocate your go-to employees—those most prepared to keep operations afloat when trouble strikes—to parts of the country where natural disasters are more rare. That means moving workers away from the coasts. (Sorry, ocean lovers.) As climate change worsens, however, "safe" places are becoming increasingly hard to find.

Two: Build disaster-proof bunkers. The problem with that, though, is you still might be at the mercy of public infrastructure. Even if you build an impenetrable fortress—an expensive proposition to begin with—your Wi-Fi could still cut out if a tree falls on a wire somewhere. So solution No. 1 is probably your best bet.

Still, the conversation left me wondering: Are these really our only options?

Follow Bloomberg News for live updates on Hurricane Milton damage and recovery.

In Brief

Fast Fashion and the Clothing Resale Problem

Photographer: Logan Jackson for Bloomberg Businessweek

America's overstuffed closets are crying out for relief. Their shelves are fecund; their rods, bowed. The situation under the country's beds isn't much better. If there's one thing people in the US are rich in, it's clothes that no longer fit, shoes that were never comfortable to begin with, and free hats and T-shirts they didn't want or ask for.

How to beat back this apparel overflow has long been an open question, both for people trying to free up some closet space and for those worried all that surplus will eventually end up in the trash. Most estimates suggest the average American acquires clothing at a rate of at least one garment per week. And most of those clothes were made with the assumption that they'd be worn only a handful of times and then consigned to the back of your already jam-packed closet.

Over the past few years, though, there's been one big, bright spot in apparel consumption patterns: US shoppers, especially those under 40, have shown a burgeoning interest in old clothes. New clothing might be cheaper and more abundant now than at any point in human history, but much of it is also boring and repetitive. Plus, a few years of post-pandemic fashion industry malaise have helped usher in a sentiment popular with a subset of teens in every generation: Vintage clothes are cooler than buying what some brand (or, more recently, some algorithm) tells you to wear.

Last year the US market for used clothing grew seven times faster than that for new clothing, and a 2023 analysis by GlobalData Plc and ThredUp Inc., a resale platform, projects the market will expand 11% annually through 2028. Resale may amount to only a fraction of overall apparel sales in the US, but at $43 billion, it's now much too large to ignore.

Amanda Mull, in her latest Buying Power column, looks at what seems like a giant moneymaking venture that hasn't worked out, yet: Why Is It So Hard for Clothing Resale Platforms to Make Money?

China Wants to Be a Space Power

Spectators watch the Smart Dragon-3, from a subsidiary of state-owned China Aerospace Science & Technology Corp., rising from a sea-based platform off the coast of Shandong province on Sept. 24. Photographer: Tang Ke/Avalon/ZUMA Press

From electric cars to civilian drones to solar panels, Chinese companies have rapidly emerged as global leaders in advanced industries that the government considers critical. There's one area, though, where the nation has fallen flat. More than a decade after President Xi Jinping instituted reforms to jump-start Chinese space startups, the country's rocket and satellite makers are nowhere near to matching the world's premier company, SpaceX.

Elon Musk's company operates more than 6,000 Starlink satellites, providing broadband access from Argentina to Zimbabwe, while Chinese companies have only a few dozen. SpaceX is the pioneer in reusing parts of its rockets, enabling the company to slash its costs, and is now testing the much larger reusable Starship rocket. Chinese companies rely on single-use ones with older technology.

Customers from all around the world pay to have cargo carried aloft by Musk's rockets, but Chinese rockets largely carry domestic payloads. It's no wonder, then, that SpaceX had about 100 launches in 2023, eight times more than all Chinese private-sector startups combined. This year the gap is even bigger, with fewer than 10 launches of Chinese startups' rockets and more than 90 for Musk's Falcon series. (Including state-owned rockets, China launched about 50 times through September.)

China is intent on changing that also-ran status. Read more from Bruce Einhorn and Linda Lew here: China Is Playing Catch-Up to Elon Musk in Space

Business of Sports

$1 billion
That's how much the WNBA could be worth in a decade, according to New York Liberty co-owner Clara Wu Tsai. The popularity of the franchise has surged this year, partly because of college basketball star Caitlin Clark, who joined the Indiana Fever this season. The Liberty are in the finals, with the first game against the Minnesota Lynx on Thursday in New York.

Washington's Antitrust Cop

"It's no surprise to me personally that monopolists, and executives associated with monopolies, would prefer that the anti-monopoly cops just go away. But that's not the job that we've been given."
Lina Khan
Chair of the Federal Trade Commission
While serving in the Biden administration, Khan has toughened merger oversight, taken on noncompetes and made the donor class crazy. There's more to come in a Kamala Harris White House, she hopes.

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