Tuesday, July 2, 2024

Northeastern University becomes a chain

Why college mergers are happening

The world of higher education is chaotic. At one end of the spectrum, the most selective colleges are becoming even harder to get into; on the other, smaller nonprofit institutions are struggling. As Nic Querolo writes, one school has become an unusual thing: a buyer of other colleges. Plus: Some fuel for your vacation daydreams. If this email was forwarded to you, click here to sign up.

You've heard of a chain of restaurants. Now, a chain of accredited colleges?

In May, Northeastern University in Boston agreed to merge with Marymount Manhattan College. The deal allows Northeastern to essentially absorb the tiny school on New York City's Upper East Side, which was operating at a loss. No cash will change hands, Northeastern will inherit all assets and liabilities (including teaching space and two dormitories), and the school will be renamed and function like a satellite campus.

Northeastern's acquisition is the latest in a string of deals snapping up smaller schools and rebranding them. If approved by regulators, it would become Northeastern's 14th campus, joining a small empire with outposts in places such as London, Miami and Silicon Valley. The strategy proved useful during Covid-19 lockdowns, when students vacated campuses and Northeastern was fielding calls from struggling schools in search of a savior. That's how it came to acquire Mills College, a small liberal arts school in Oakland, California, back in 2022.

Students and alumni at Mills College in Oakland protested the announced takeover in 2021. Photographer: MediaNews Group/The Mercury News/Getty Images

M&A is becoming increasingly common in the shrinking landscape of US higher education, and at the current rate, Northeastern should have no shortage of schools to absorb if it chooses to continue its spree. Squeezed by demographics and higher costs, more schools are folding or looking for lifelines, particularly ones that lack the cushion of a large endowment.

Some state university systems, including those in Georgia and Texas, have taken a similar tack by merging regional schools, but the chain-buying strategy is somewhat new, especially among private schools.

"We're seeing schools like Northeastern start to make bigger inroads in the private college world of mergers. It makes sense in a lot of different ways," says Jeff Denneen, senior partner and global head of the higher ed practice at Bain & Co. "If this were a for-profit industry, this would have happened at a much greater scale many years ago."

So far, there are signs the strategy is working in Northeastern's favor. Its credit rater recently cited the school's "excellent brand and strategic positioning" and called the Marymount Manhattan deal a credit positive. Applications have surged since the 2019-20 school year, and the school has slashed its acceptance rate to 5% while climbing college rankings.

In some cases, efforts to secure a buyer have fallen through. Notre Dame College, a 102-year-old Roman Catholic school in Ohio (not the football powerhouse Notre Dame University in Indiana), shut its doors at the end of the spring semester after a failed effort to tie up with nearby Cleveland State University.

When the end comes, it can be sudden. The University of the Arts in Philadelphia gave students barely a week's notice when it announced it was closing in June. The school has about $50 million of municipal debt outstanding and doesn't even have enough cash to pay staff what they're owed, according to the Philadelphia Inquirer.

Across higher ed, fall 2024 enrollment projections are "particularly challenging" because of regional demographic trends and a bungled revamp of the Free Application for Federal Student Aid, or FAFSA, which prevented some students from applying for aid, according to a report by S&P Global Ratings.

That spells trouble for scores of smaller, rural and tuition-dependent schools. Fitch Ratings predicts more school closures annually in the immediate future. And while some schools suffer, some of the biggest names are thriving, reinforcing the haves and have-nots of higher ed.

It's also breeding innovation around what post-secondary education might look like in the future, and who the target customer is. As adults live and work longer, the traditional model, whereby most employees finish their education in their 20s, is showing some cracks. Programs aimed toward adult learners with more flexibility could thrive, especially as technological changes necessitate more frequent skills development.

"The models will have to look different in terms of how they're delivered, but the fundamental principles will be the same—that we need to teach people skills," Denneen says. "It's not just at the entry or lower levels of the workforce, it's going to be up through the executive suite as well."

In Brief

Travel the Greek Isles, Faster

There are plenty of photo opportunities on a Hoper flight. Photographer: Petros Sofikitis

Island-hopping in Greece this summer just got a little easier. Hoper, the first helicopter airline in Greece offering scheduled flights, is now selling tickets to 11 destinations, including harder-to-reach spots like Antiparos, Folegandros, Ios, Kea, Patmos, Sifnos and Spetses. All connect to either Athens, Santorini or Mykonos, which serve as the carrier's hubs.

Fares start at €160 ($172) per one-way ticket, but they will often climb higher along with demand. On the airline's website, such a flight in August from Athens to the beautifully rugged island of Tinos currently costs €380 for a 42-minute helicopter journey. A ferry journey from Athens on the same date can take about four hours and cost €35.

With few islands benefiting from international airport access, ferries are practically a requisite for exploring the country's most scenic summer spots; most passengers embark via Athens' main port, Piraeus. The main benefit to this alternative is the reduced transit time—the fastest ferry to Santorini from Athens takes more than four hours, versus one hour by chopper—nixing those days of a vacation itinerary that are spent solely getting from one point to another.

If you're now dreaming of a trip to a Greek island, Sarah Rappaport has more details: Greece's First Helicopter Airline Takes Off, With €160 Flights to the Islands

Housing Shortage

 1.4% 
That's the vacancy rate for New York City rentals. Big Apple residents are reaching a breaking point with the housing market, facing the tightest squeeze in more than five decades. And there's little reason to see light at the end of the tunnel.

Hurricane Beryl

"This is at least a billion-dollar event for Jamaica."
Chuck Watson
Disaster modeler with Enki Research
Hurricane Beryl, the earliest-ever Category 5 storm in the Atlantic, is threatening Jamaica with at least $1 billion in losses and damage as it brings dangerous storm surges, high winds and flooding rains.

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