| If you were vacationing in France last year, you may have noticed shortages of mustard on supermarket shelves. Harvest failures in Canada and France and the war in Ukraine meant that Unilever, the biggest seller of the condiment in the country, found itself without enough mustard seeds to make its classic Maille product. But if the world can survive without mustard, then it should take a note of drought threatening Spain's tomato crop this year, according to Hanneke Faber, head of nutrition at Unilever. Food security is inextricably linked to sustainability, she says, and the food giant is looking to overhaul agriculture as part of initiatives ranging from tackling plastic packaging to cutting food waste. "We have to change the way we farm, we have to farm more sustainably to mitigate the effects of climate change," Faber told me at Bloomberg's Sustainable Business Summit in London on Wednesday. Regenerative agriculture programs the company pursues in places like soybean fields in Iowa and tomato farms in India form part of Unilever's push to reach net-zero by 2039. They include practices like planting cover crops or rotating them, or ditching tilling — to nourish the soil, sequester carbon and to protect water resources. "It's not rocket science," Faber said. "It's the stuff our grandparents were doing." Other Efforts Unilever isn't alone. Companies from Walmart and Cargill to PepsiCo and General Mills have announced programs in recent years. But the uptake among farmers is still small given the sheer vastness of global farmland. Government and private commitments toward regenerative practices and soil health will exceed 40 million hectares by 2030, about 4% of the total crop and pasture acreage of the US, Canada, EU, Australia and New Zealand, according to an analysis by Rabobank. It's by no means an exhaustive list, but still shows more needs to be done. So what needs to be done to incentivize a greater shift among farmers, who more than ever have been squeezed by high input costs? Greater collaboration and knowledge sharing, regulation, an effective way of measuring the impact of practices, and of course plenty of financial support. "The time for pilots is really over," Faber said. "We have to do this at scale." —Agnieszka de Sousa in London (EDITOR'S NOTE: Supply Lines will take a break Monday and Tuesday for the US Fourth of July holiday. We'll be back in your inboxes on Wednesday July 5th.) |
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