Blur continues to dominate weekly NFT volumes, even after filtering out wash trading. Its airdropped arrival has undoubtedly changed the NFT marketplace landscape.
A new dashboard by J. Hacksworth analyzes exactly how airdrops impact NFT marketplace performance, namely Blur. I focus on Blur below, but this dashboard also takes a close look at the LooksRare and X2Y2 airdrops.
While Blur has a low overall wash trading score, most of the top users were wash trading around 25% of their total volume. Some wallets had 100% wash trading, yet still received $100k in BLUR rewards.
79% of the 119k addresses that claimed the BLUR airdrop have sold at least 95% of their tokens.
55% of Blur users have a positive net trading PnL (buy - sell volume) on the platform. After considering the airdrop (buy - sell volume + airdrop), that figure jumps to 74% of users.
Volume is quite skewed on the platform toward power users with 17% of the total volume from just 15 users, and 27% from the top 50 users.
Most of this tracks in line with what I expect from a bear market airdrop. It was heavily farmed by wash traders, and a vast majority of BLUR recipients dumped the token to secure USD profits.
I have never seen an analysis of how the airdrop impacted profitability, so it's quite impressive to see an additional 20% of users ended positive after adding the airdrop to their trading PnL. The 25% of wallets that STILL ended in the red might be great countersignals for NFT traders to watch…
Lastly, the volume distribution is potentially concerning for the longevity of Blur, as such a significant portion of usage comes from power users who are likely only there to farm the next airdrop. How will Blur retain them when the next NFT marketplace with a token airdrop comes along?
This is an excellent dashboard, highly recommend spending some time with it!
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