Tuesday, February 24, 2026

The March Issue: Rise of prediction markets

Should people be betting on everything?
Bloomberg

Today, Businessweek Daily offers a special edition featuring stories from the March issue of the magazine, available online nowBloomberg Businessweek Editor Brad Stone is here with a preview. If you like what you see, tell your friends! Sign up for the newsletter here. Or tell us what you like. You can also subscribe to get the print edition.

Will President Donald Trump utter the words "America" or "American" over 25 times in his State of the Union address tonight? Will the US strike Iran by March 7? Will Bitcoin ever hit $150,000?

These are some of the bets that traders are endlessly analyzing, discussing, debating and ultimately wagering on inside the "high-octane, fast-twitch speed competitions of the prediction market world," writes Christopher Beam in the cover story for the March issue of Bloomberg Businessweek. Kalshi and its primary rival, Polymarket, allow users to bet on events both big and small, from military actions and elections to the weather and, of course, sports. The latest iteration of these betting markets (which have been around in some form since the early days of the Catholic Church, when people would bet on the papal enclaves) sprung from economists' abstract thought that the collective wisdom of the internet might point the way toward the most likely outcomes. Now these markets are everywhere, riding a relaxed regulatory environment, raising billions of dollars and facilitating billions in betting each week.

Photo illustration: 731; Photos: Getty Images, Bloomberg

Polymarket and Kalshi pitch themselves as "sources of truth in a time of epistemic precarity," Beam writes. Polymarket Chief Executive Officer Shayne Coplan says his company shines a light "at the headwinds that could impact your life." Kalshi co-founder and CEO Tarek Mansour tells Beam that prediction markets "take debate from the realm of subjective emotion to the realm of objective math. And that's why it ends up being a little bit more truthful." Companies like Coinbase and Robinhood are buying it and adding prediction markets to their offerings.

But they might also just be glorified gambling. Beam takes readers through lawsuits against the companies and the ease with which the markets can be gamed by insiders and bad actors. So, bettor beware, and before you wager—read our story.

Elsewhere in the March issue of Businessweek, we look at what it's like to be Blackyoung or a cannabis banker on Wall Street; the ways in which Chair Jerome Powell is fortifying the Federal Reserve to withstand Trump's assault on its independence; and how Carol Tomé, CEO of the shipping juggernaut UPS, is trying to ward off pressure from Amazon, FedEx and Teamsters chief Sean O'Brien. We also have a package on the rising economic force that is Generation Alpha. If you run a business, you gotta understand how these kids spend and what they value. And in our Pursuits section, we feature the entertainment we forgot we loved, like magic showsmurder mysteriesamusement parks and pretty much anything else that gets us off our godforsaken phones.

In This Issue

Remarks
How to Tax a Trillionaire
It's time to move past the hysteria over wealth taxes and find a durable way forward.
UPS's Missteps Have Made the Company's Road Ahead Less Certain
CEO Carol Tomé's plan for prosperity involves more than Amazon deliveries.
Carvana's Red-Hot Growth Runs on a Cycle of Borrowed Money
Attacks from short sellers and the collapse of auto lender Tricolor haven't slowed down America's most valuable used-car retailer.
The Making of MAHA's Biohacking King
Gary Brecka worked in insurance and a strip mall wellness clinic. Now he's at the center of RFK Jr.'s plan to overhaul the American health system.
Drug Cartels Are Shifting Their Money Laundering to Crypto. Cops Can't Keep Up
A vast ecosystem supported by the gig economy has sprung up to clean all that cash.

Best of the Rest

In Context
How Jerome Powell Is Trump-Proofing the Fed
Fracking Goes Global
Inside Xbox, a Game Studio Is Trying to Reinvent Itself
How Do You Steal an Airplane? One Piece at a Time
The Princess President of a Major VC Firm Wants a European AI Renaissance
Americans Can't Quit Steak, No Matter the Cost
Supreme Court's Tariff Ruling Is Secretly a Gift to Trump
Sanctioned Vessels, Pursuits at Sea: Tanker Trackers Keep Tabs
The Sexy, Steamy Canadian Public Funding System Behind Heated Rivalry
The New Office Oddity: Co-Workers Dictating Everything Into AI
In View
Trump's Foreign Adventures Will Cost Taxpayers Billions
The Five Best Books for Understanding Trump's Dreams of Empire
America's Most Powerful CEOs Are Awfully Quiet Lately
Fibermaxxing Is a Diet Trend Even Nutritionists Can Love
The Dodgers Are Annoying, Greedy—And Good for Baseball
Unaffordable Housing Impacts How Americans Consume, Work and Invest
In Depth
Being Black on Wall Street Has Gotten Tougher as DEI Disappears
Junior Bankers Are Teaching Their Elders How to Use AI
The Legal Weed Business Is Booming. Bank Access Isn't
What It's Like to Be a Banker in Russia During Wartime
Generation Alpha's World
Gen Alpha Can't Be Ignored
Kids Want Cheap Stuff, and Lots of It. Five Below Delivers
How Gen Alpha Stardom Became Big Business
Kids Show Us What They're Into, From Pokémon to Pop Stars
Investing in Gen Alpha: Five 2026 Consumer Trends to Watch
How to Teach Gen Alpha Kids About Money in a Digital World
Gen Alpha Is Helping Revive China's Struggling Malls
Millennials Melted Their Brains With Screens. Their Kids Want None of It
Pursuits
We're Living in a Golden Age of Close-Up Magic
Six Flags. Formula One. Aquarabia. Saudi Arabia Bets $32 Billion On Fun
Downsizing Is The Biggest Trend in Restaurants and Hotels Right Now
The Boss's Best Party Ever
Travelers Are Dying to Solve a Murder on Vacation
In Defense of Fakes
Why 'Burnout' Feminism Is Replacing the Girlboss, Lean In Era
The Best Movies, TV, Books, Art and Theater Arriving in March

From the Archive

Past gambling or casino-themed covers:
September 2024 | NFL Players on How Betting Changes the Sport
April 2023 | The Gambler Who Beat Roulette
February 2022 | 100 Million Americans Can Legally Bet on the Super Bowl
May 2020 | Trump Is Gambling on a Resurrection, With Lives and Livelihoods

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