Monday, February 9, 2026

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Exclusive Article

Nintendo Stock Falls 20%—But the Rebound Case Is Growing

Author: Chris Markoch. Article Published: 2/6/2026.

Nintendo logo with Switch console, NES and Mario cap on desk, hinting at Switch2 sales rebound.

Quick Look

  • Nintendo shares have pulled back sharply despite strong console-unit milestones, creating a potential 2026 rebound setup.
  • Engagement, software releases, and brand licensing could support Switch2 ecosystem growth through 2026.
  • Easing input costs and supply-chain shifts may help margins, while technicals suggest oversold conditions.

In the first half of 2025, Nintendo (OTCMKTS: NTDOY) was not only one of the best-performing consumer discretionary stocks but a market-wide standout. It surged 76% in anticipation of the long-awaited Switch2 release. Yet traders haven't stayed long: the stock is down about 20% over the past 12 months and more than 18% year-to-date as of Feb. 5.

Sales themselves weren't the problem. Nintendo has sold 155.4 million units of the Switch2, eclipsing the Nintendo DS record of 154 million units. Still, some investors expected stronger numbers. That sentiment has coincided with lower profit figures, cautious forward guidance, tariff concerns and softer-than-expected holiday demand.

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This could be a case of a stock priced for the worst — which may present an opportunity. Several catalysts suggest 2026 could be a bounce-back year for NTDOY.

The Best May Be Yet to Come for Switch2 Sales

Nintendo's latest investor presentation hints that the most robust growth phase for the Switch2 ecosystem may still be ahead. The company reported that active monthly users hit an all-time high, with engagement up nearly 25% year-over-year.

That's encouraging: players appear not just to be buying the console but staying in the ecosystem. The paid Nintendo Switch Online membership base expanded, and the attach rate improved after the launch of more bundled hardware options.

Nintendo also plans to release Switch2 versions of many popular titles this year. Alongside upcoming releases tied to "The Legend of Zelda" and "Splatoon" franchises, the company confirmed ongoing development of a next-generation game engine, which could boost long-tail monetization for Switch2.

Taken together, these factors give investors reason to view 2026 less as a late-cycle phase and more as a platform-expansion year.

Adding to the upside, Super Mario turns 40 this year. To mark the milestone, an "Super Mario Galaxy" movie will be released. The box-office success of "The Super Mario Bros. Movie" in 2023 nearly doubled the brand's licensing revenue, and management reiterated plans for cross-promotional campaigns aimed at converting movie audiences into active players. If the upcoming Galaxy movie performs well, it could boost both console and software demand heading into the holiday season.

Cost and Tariff Headwinds Could Ease

Recent margin pressure stemmed from higher memory component prices and elevated transport and tariff expenses. Management noted during the presentation that these headwinds are beginning to moderate. Contract memory prices started declining in early 2026, and costs for NAND and DDR5 memory have shown early signs of stabilization.

Nintendo is also diversifying its supply chain away from China and increasing local assembly in Vietnam. Those shifts should help hedge against prolonged tariff risks. Combined with a favorable foreign-exchange position, these moves suggest much of the recent cost compression may be temporary.

Why the Thesis Could Be Wrong

The bullish case assumes Switch2 remains the dominant platform through 2026, but several risks could derail that view. Consumer fatigue could emerge if Nintendo's first-party slate slows, especially as Sony Group (NYSE: SONY) and Microsoft (NASDAQ: MSFT) are expected to introduce hardware refreshes this year.

Hardware margins are also sensitive to component pricing; memory and silicon costs could rebound rather than normalize, keeping profitability under pressure. Movie tie-ins, while powerful when successful, are unpredictable — disappointing box-office returns could hurt sentiment and licensing revenue.

Finally, the industry's shift toward cloud and subscription ecosystems remains a strategic challenge. Nintendo's more conservative approach to online monetization could leave it trailing competitors on recurring-revenue growth if player preferences evolve faster than expected.

The NTDOY Chart Supports the Comeback Story

For investors who buy the supportive thesis for Switch2 sales, the next question is whether now is a good entry point. The chart suggests it might be.

Recent selling pushed the stock price below its lower Bollinger band, a technical sign often associated with an impending trend reversal. Historically, NTDOY has tended to rebound after similar signals.

NTDOY stock chart displaying clear oversold signals.

The stock is also oversold on momentum indicators: the relative strength index (RSI) sits at 28.6. Individually, neither oversold readings nor a Bollinger-band breach is a definitive buy signal, but together they suggest sentiment could shift.

If sentiment turns, investors should watch for NTDOY to reclaim the 20-day simple moving average (SMA). That move would represent roughly a 17% gain from the current price.


 
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Further Reading: Trump's Final Shocking Act Begins February 24 (From Banyan Hill Publishing)

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