Dear Reader,
Oracle (ORCL) has skyrocketed recently after signing a $300 billion deal with OpenAI.
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Regards,
Vic Lederman
Publisher, Chaikin Analytics
Which National Chains Do People Wish Were in Their State? [2025 Survey]
Written by MarketBeat Staff. Published 9/30/2025.
When people consider what their state lacks, they're not picturing roads or public services—they're craving a favorite burger, grocery aisle, or coffee shop.
Defense Billions Flow Into Critical Minerals — Here's Why Gold's Key (Ad)
What do missile defense systems and gold miners have in common? More than most investors realize.
The United States has committed $175 billion to secure North America's skies. At the center of this push: the Golden Dome, a next-generation missile defense shield.
That's where one explorer enters the story.
Our survey of 3,011 respondents reveals a surprisingly personal map of brand cravings nationwide.
Digging into the state-by-state results, clear themes—and plenty of quirky outliers—emerge.
Key Findings
In-N-Out Nation
No brand appears more often than In-N-Out Burger. From Alabama to Wisconsin, residents across the country listed the cult California chain as their dream arrival.
Even in states with strong local burger traditions—Illinois, Ohio, Tennessee—In-N-Out tops the list. Clearly, the chain's hype has transcended its regional base to become a national symbol of FOMO.
Wegmans Wanted!
Wegmans, the East Coast grocery chain, ranked in the top three in more than a dozen states—including some far beyond its current footprint, such as Texas, New Mexico, and Utah.
Its widespread appeal shows that word-of-mouth reputation and nostalgia from transplants carry serious weight.
Finger-Licking Good…
Several southern and Midwestern states—Indiana, Kentucky, Minnesota—crave chicken chains like Bojangles and El Pollo Loco.
It's notable that even in regions with established fried chicken options, people still long for different regional takes on the dish.
Fitness Cravings
Not every wish is food-related. Alaska wants LA Fitness; Colorado is calling for Movement Climbing + Fitness; Utah pines for SoulCycle. Clearly, national gym and lifestyle brands have their own pull.
Flat-Pack Furniture FOMO
If one non-food brand defined the survey, it was IKEA. States from Delaware to Wyoming included the Swedish giant on their short list.
As a symbol of affordable, aspirational home design, IKEA's consistent appearances suggest pent-up demand in underserved regions.
Final Thoughts
The takeaway is simple: people want what they can't have. Whether it's a burger, a grocery haul, or—even if it's just the artificial turf at Topgolf—a flat-pack bookshelf, the grass always seems greener in the next state over.
More than anything, the survey shows how certain brands quickly become part of people's routines once they've tried them—and how their absence leaves a noticeable gap. Until expansion plans catch up, those cravings aren't going anywhere.
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