| Welcome to the Brussels Edition. I'm Suzanne Lynch, Bloomberg's Brussels bureau chief, bringing you the latest from the European Union each weekday. Make sure you're signed up.
The EU's latest attempt to kick-start Europe's investment culture was unveiled today, as Brussels announced the latest stage in its Savings and Investments Union. Formerly known as the "Capital Markets Union," the rebranded policy is an attempt to create a truly single market for capital across the bloc. But despite the shiny new revamp, mobilizing private capital is something that Europe has struggled with for years. The EU is home to a whopping 33trillion euros in private savings, predominantly held in currency and deposits. Yet, historically, Europeans have tended to lack the risk appetite of savers in the US for example. In an effort to ensure the region's citizens get more bang for their buck, the European Commission announced a series of measures today. These include a new "financial literacy" campaign and a proposal for countries to encourage investment in savings and investment accounts in a bid to motivate retail investors. But the real meat of today's package is the tax measures. As Bloomberg first reported earlier this month, at the core of the proposal are tax incentives to encourage more ambitious investment strategies by European savers. EU Financial Services Commissioner Maria Luis Albuquerque. Photographer: Kent Nishimura/Bloomberg EU officials believe that the complexity of tax compliance procedures when holding shares, bonds or investing in funds is a barrier to retail investors. The measures proposed by the commission include deductions for opening savings and investment accounts, exemptions on investment income, and a deferral system so that people are taxed only when they withdraw from the accounts. However, the key challenge for the commission is the fact that tax matters are the proviso of individual member states - a competency they hold dearly. There is also the prospect that the new proposals will put additional burdens on providers at a time when the EU is trying to slash red-tape for businesses. Nonetheless, EU Financial Services Commissioner Maria Luís Albuquerque said it was time that Europeans make their money work better for them. "Investing is for the many, not just for the few," she said. "Of course investing involves risk, but without risk there can be no return." |
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