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Amazon Stock Sets Up for Breakout After Bullish Crossover
Written by Sam Quirke. Published 8/21/2025.
Key Points
- The recent MACD crossover confirms that fresh upside momentum is in place after Amazon's post-earnings pullback.
- Supporting this is the fact that the company's fundamentals remain solid with broad-based growth and reports that are crushing expectations.
- As we've highlighted in recent weeks, the vast majority of analysts consider Amazon a red-hot buy, with fresh price targets as high as $300.
Shares of tech giant Amazon.com Inc. (NASDAQ: AMZN) have softened this week, slipping about 2.5% from last Friday's high.
However, the stock is still more than 7% higher than it was at the start of the month, when post-earnings profit-taking briefly pulled it down.
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Even more importantly, momentum appears firmly with the bulls, as a major technical indicator has just flashed a green signal.
For those watching from the sidelines, this could be the perfect entry point ahead of a rally into autumn. Let's dive in.
Why the MACD Crossover Matters
The moving average convergence divergence (MACD) indicator measures the relationship between two moving averages of a stock's price—most commonly the 12-day and 26-day exponential averages. When the shorter average crosses above the longer one, it signals that recent price action is accelerating upward relative to the longer trend.
Traders then compare the MACD line to its nine-day signal line. A move above the signal line is known as a "bullish crossover," a classic sign that momentum is shifting back in favor of buyers.
That is precisely what happened for Amazon late last week.
This bullish crossover often confirms that short-term weakness has likely run its course and that buyers are stepping back in. It's about as clear a technical entry point as investors could hope for.
The Fundamental Backdrop: Amazon's Growth Justifies the Premium
It goes without saying that technical signals alone rarely justify diving into a stock headfirst. What makes Amazon's current setup attractive is that the MACD is flashing green amid strong fundamentals.
Take the company's most recent earnings report, for example. It topped Wall Street expectations across the board and showed its key AWS unit growing at an impressive clip.
Valuation remains part of the debate too. With a price-to-earnings (P/E) ratio near 35, Amazon isn't the cheapest of the mega-caps. Yet the company has rarely traded like a value stock, and investors have long paid a premium for its growth potential. Add in the fact that the bears appear to have just raised the white flag, and we could be looking at the start of the next leg of the rally.
Analyst Sentiment Supports the Buy Signal
Finally, while the MACD only recorded its bullish crossover last week, analysts have long maintained an almost unanimous bullish stance on Amazon.
Just last week, teams at Morgan Stanley, Citigroup, and Evercore all reiterated Buy or equivalent ratings, joining others that issued similar calls before and after July's report.
Recent price targets extend as high as $300, implying more than 30% upside from Tuesday's close.
By contrast, Qualcomm Inc. (NASDAQ: QCOM) continues to divide analysts. In a market where big-cap tech is increasingly scrutinized for valuation risks, Amazon's near-universal Buy consensus makes this entry point all the more appealing.
What to Expect Next for Amazon
There's a growing sense that Amazon is setting up for a retest of July's high—around the $235 mark—in the near term. For investors getting involved now, this is the first level to watch. A close above it would clear the path to February's all-time high near $242.
As long as broader market sentiment remains risk-on and the major indices keep hitting new highs, little seems likely to stand in Amazon's way.
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