Tuesday, April 22, 2025

The May issue: Trump’s trade war

Plus: Exploring the manosphere
Bloomberg

Today's Businessweek Daily is a special edition featuring stories from the May issue of the magazine, available online now. Editor Brad Stone is here with a preview. If you like what you see, tell your friends! Sign up here. You can also subscribe to get the print edition.

The central symbol of Donald Trump's political career is the wall—not only a physical barrier to keep out foreigners who seek a share of American prosperity, but also the intangible levies on global trade, which he believes will return an age of American exceptionalism. So the cover of the May issue of Bloomberg Businessweek features a new kind of wall, constructed entirely of shipping containers, apt for a month when the Trump administration is unnerving global markets by threatening a range of punitive tariffs.

In our cover package, we look at the history of Trump's infatuation with tariffs, and just how much a trade war might cost both the US economy and American consumers. We also profile Russell Vought, the director of the Office of Management and Budget and a co-author of Project 2025, who's provided the intellectual foundation for Trump's protectionist presidency and war on the federal bureaucracy.

Elsewhere in the issue, we examine a different kind of crisis surrounding male imperative: the crisis of men, who despite their ascendancy in business and politics are falling behind professionally and academically, and have turned to the manosphere of online influencers and politically connected podcasters, seeking advice on everything from fashion to whether to attend college. And if that's too many male-themed stories for you, we also profile General Motors Chief Executive Officer Mary Barra, who's navigating Trump's tariffs while trying to figure out how to sell electric vehicles in Trump's America.

In This Issue

How Mar-a-Lago Memberships Explain Trump's Tariff Obsession
In the president's eyes, tariffs might simply be the price other countries should pay for admission to a premium market.
Cheap Consumer Goods Are the American Dream, Actually
Trump's tariffs upend a nearly century-old bargain between politicians and US consumers.
Trump's Tariffs Leave Economists Fixated on One Word: Stagflation
Americans should brace for a toxic combination of weak growth and high prices.
The Real Mastermind Behind Trump's Imperial Presidency
Elon Musk is the face of DOGE, but Russell Vought is the brains. He's been planning such a crusade since well before Project 2025.

Best of the Rest

Feature Stories
GM's Mary Barra Has to Make a $35 Billion EV Bet Work in Trump's America
It's Legal to Pay US Workers With Disabilities as Little as 25¢ an Hour
The Rise and Fall of the Stock Market's Music King
In Context
The Long, Expensive Race to Bring F1 Back to Africa
Trade Tensions With China Clear Path for Salt-Powered Batteries
Why Brunello Cucinelli Is Well Suited for a Trade War
Vietnam Is Running Out of Sand to Fuel an Economic Boom
With Shake Shack in First Class, Airline Food Is No Longer a Joke
The Man Meltdown
Building a Better Manosphere
Eight Charts Show Men Are Falling Behind, From Classrooms to Careers
Why So Many MAGA Men Look Like Joe Rogan
The Guy Who Connected Donald Trump to the Manosphere
Why Adolescence Struck a Nerve
Pursuits
The Grand American Resort Is Making a Comeback—Just in Time
The Reasons to Visit Greenland Have Nothing to Do With Politics
Unwind Like a Boss: Seven CEOs Share Their Favorite Travel Destinations
DOGE Slashed National Parks Staff. How to Have a Great Trip Anyway
With Boom in Ultra-Luxury Ships, Even Snobs Like Cruising Now
How Rolex Makes a New Watch: The Story Behind the Land-Dweller
The Escalade IQ Is the All-Electric Crown Jewel That Cadillac Needs
The Best Movies, TV Shows, Theater, Books and Music Arriving in May
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