Saturday, April 12, 2025

Brussels Edition: Europe's other Arctic islands

Trump's threat to take over Greenland has focused the attention of other countries with Arctic interests, including Norway
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Welcome to the weekend issue of Brussels Edition, Bloomberg's daily briefing on what matters most in the heart of the European Union. Join us on Saturdays for deeper dives from our bureaus across Europe.

OSLO —  Donald Trump's threat to take over Greenland has focused the attention of other countries with Arctic interests.

For Norway, that means its islands of Svalbard — 62,000 square kilometers (24,000 square miles) of ice and snow, with about 3,000 polar bears, some 2,500 inhabitants, including two Russian towns of about 200, and the only official Russian settlements on NATO territory.

Some 1,100 km from the Russian Kola peninsula, the Norwegian community has long maintained close relationships with its neighbor.

Buildings in Longyearbyen on the Svalbard Archipelago, northern Norway. Photographer: Jonathan Nackstrand/AFP/Getty Images

But after Moscow's invasion of Ukraine in 2022, visits have been cancelled and Norway's traditional national day parties have been scaled down.

Now, with Trump eyeing Greenland, the small, highly international community in Longyearbyen, Svalbard's capital, is feeling the geopolitical tension even more, says Terje Aunevik, a local politician and head of the local council.

Aunevik recently told Norwegian media that an increase in military budgets should include Svalbard, and ended up being called out by the Russian government, he said in an interview.

Russia has accused Norway of breaching the Svalbard treaty of 1920, which prohibits militarization on the territory in peacetime, though Norway rejects the idea that it's supposed to be a demilitarized zone.

Politicians much further south, in Norway's capital Oslo, are watching too.

A towering stuffed polar bear greets all visitors to the Norwegian prime minister's office in Oslo. The polar bear, dubbed Nina, was killed on Svalbard 10 years ago after trying to eat a Czech tourist who was camping on the island.

A polar bear on pack ice north of Svalbard. Source: Wolfgang Kaehler/LightRocket

The bear serves as a reminder: Svalbard is as much a part of Norway as Oslo is, and we will defend it if we have to, Prime Minister Jonas Gahr Store recently told us

He's had his eyes on the North for years, and coined the term "high North, low tension" when he was foreign minister from 2005 to 2012. His vision is the same today, he says, even as he admits that pressure is rising.

Aunevik still calls Svalbard "a peaceful oasis in the middle of superpower rivalry," describing it as a "fantastic place to live." He says he doesn't fear either Trump or Vladimir Putin's high-north ambitions.

"It's in everyone's interest that Svalbard stays Norwegian," he says, noting it's the result of international cooperation, "not colonial behavior."

Heidi Taksdal Skjeseth, Oslo bureau chief

Weekend Reads

Audi's Top-Selling SUV Said to Be Unsellable in US After Tariffs

The Audi Q5 SUV at the company's production plant in Mexico. Photographer: Susana Gonzalez/Bloomberg

The Audi Q5 is the German brand's top-selling vehicle in the US. It's also a prime example of how Donald Trump's drastic reordering of global trade is wreaking havoc on automakers. The president's tariffs are hitting the $45,400 model thrice, rendering the sport utility vehicle unsellable, we're told.

Trump World Plays Outsized Role in Albania's Looming Election

Albanian Prime Minister Edi Rama hailed Donald Trump as "good for everyone," portraying the president's abrasive treatment of US allies as an opportunity for an EU that has lost its way to rediscover its mojo and build its global influence. Rama's an enthusiastic fan of the EU and has staked his legacy on accession, but his remarks reflect a campaign where Trump is playing an outsized role.

Italy's €25 Billion Rail Plan Is a Model for EU Spending

East of Naples near the town of Telese, engineers are cutting into the foothills of the southern Apennine mountains that will run coast-to-coast between Naples and Bari in just two hours. Its success is a rare high point for the EU's joint financing mechanisms — and for Italy, which has historically struggled to source and spend money from the bloc due to tangled bureaucracy and administrative hurdles.

Secretive C&A Family Opens $38 Billion Empire to Outsiders

A C&A department store in Berlin in the 1950s. Source: Sobotta/Getty Images

The Brenninkmeijers have epitomized Europe's reclusive old money elite for more than a century: There's the secretive accounts of flagship clothing retailer C&A, a wariness of publicity and opaque corporate structure — all overseen from an anonymous office park in Switzerland's wealth hub of Zug. Then came the growing realization that one of the world's biggest dynastic fortunes needed a radical rethink.

AI Defense Startup Helsing Draws Fire for Tech and Tactics

As EU leaders prepare to commit record amounts to rearmament, the German company Helsing is Europe's most valuable defense tech startup. Bow now, it's facing allegations of overpriced drones, glitchy software and being overly confident in public claims about its technology. The firm stands by its products.

Amazon Turned Drivers Into First Responders in Europe Experiment

Amazon.com equipped some delivery vans in Europe with defibrillators to see if drivers crisscrossing residential areas could speed up aid to heart-attack victims. The world's largest online retailer tested a program, called Project Pulse, as a pilot in Amsterdam in November 2023, and expanded it to London and Bologna, Italy, we've learned.

This Week in Europe

  • Monday: EU foreign ministers meet in Luxembourg; EU-Palestinian Authority High-Level Dialogue in Brussels
  • Wednesday: EU gender equality ministers meet in Warsaw
  • Thursday: ECB rate decision, followed by news conference by ECB President Christine Lagarde; Italian Prime Minister Giorgia Meloni meets with US President Donald Trump in Washington
  • Friday: US Vice President JD Vance expected to visit Rome

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