Saturday, April 26, 2025

BMW & Mercedes: Made in America

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Hi, it's Hannah Elliott, your Pursuits cars columnist. Are you tired yet of hearing about auto tariffs? Confusion and chaos have reigned since President Trump signed a proclamation on March 26 to implement a 25% tariff on autos and parts imported to the US. Almost every day has brought new carve-outs, or possible extensions and exemptions, and other adjustments to the original decree. Describing the situation as "fluid" is an understatement. 

Manufacturers reacted just hours after the order took effect on April 3. Stellantis NV halted some production in Canada and Mexico; Ford Motor Co. started slashing prices; General Motors Co. said it would boost US truck output. Volkswagen AG told dealers it will tack on import fees to what it ships to the US; Toyota Motor Corp. cut overtime at a factory in Mexico.

On the luxury side, Audi, Lotus and Jaguar Land Rover paused shipments to the US. Porsche AG preemptively increased inventory. Ferrari NV said it'll raise prices 10%; Mercedes-Benz Group AG said it's considering withdrawing some of its entry-level vehicles from the American market altogether. Renault hit pause on debuting a new line of Alpine-branded cars that had been intended for the US. 

Chinese-made cars, including Volvos, at the port in Nanjing on April 16 as they wait to be exported.   Photographer: STR/AFP/Getty Images/AFP

Tariffs threaten the highly calibrated business models of foreign and domestic automakers alike; they wreak havoc with the careful planning required—often over the course of four to seven years—to bring a new vehicle to market. They're scary; the whiplash between what's threatened and what may or may not be enforced has created deep uncertainty and anxiety.

"We just need to know what the target is—and right now it keeps moving," one spokesperson from an American brand told me earlier this month. The fatigue was palpable. 

Analysts are saying that at this point automakers don't have much leeway to do anything other than take the financial hit. "Don't expect automotive brands to pass on tariff costs to consumers," Thomas King, president of the data & analytics division and chief product officer for J.D. Power, said at the Automotive Forum in New York City this week.

Tariffs also fundamentally challenge our presuppositions about what it means to be "made in America." Consider that hundreds of thousands of vehicles from BMW and Mercedes-Benz have been made at plants in the American South. The BMW X3 and Mercedes-Maybach GLS are, quite literally, made in America.

"We're an American company too, older than most American companies actually," Mercedes-Benz Group Chairman and Chief Executive Officer Ola Kallenius said last month when I joined him in Rome for an early drive in the Mercedes-Benz CLA electric sedan. "We have been in the United States for more than 120 years. We employ more than 11,000 people in the US. If we take our suppliers and our dealers and every partner that we have, that number probably goes north of 150,000 people. So we feel American, we're part of the fabric." 

Mercedes runs two production operations in the US, one in Alabama and one in South Carolina. "The whole agenda around let's make the United States a manufacturing powerhouse?" Kallenius says. "Mercedes-Benz is at the center of that."

A Mercedes-Benz CLA on display in Berlin on March 18. Photographer: Krisztian Bocsi/Bloomberg

On the other hand, roughly 20% of vehicles sold under the Ford brand aren't made domestically at all. Tesla, a homegrown brand with factories in California and Texas, says it uses foreign parts in as many as 40% of its vehicles and makes many of its cars in its Gigafactory in Shanghai. 

There may be some relief in sight. After a massive lobbying blitz that saw auto executives including Kallenius, BMW CEO Oliver Zipse and Volkswagen's North America CEO Kjell Gruner on Capitol Hill, the Trump administration is considering whether to reduce certain tariffs that would decimate profits and jobs. It could spare automobiles and parts already subject to tariffs from facing additional duties from levies on steel and aluminum imports, or it may fully exempt auto parts that comply with the US-Mexico-Canada trade pact. Auto parts in general, and components bought from China in particular, could also be spared from some tariffs, according to some people close to the matter

A reprieve can't come soon enough. To hear auto executives tell it, something's got to give. "Obviously now in the moment there is this significant change," says Massimiliano Trantini, president and CEO of Lotus Americas. "When the tariff goes too high, [there is a] certain level when the business case is not sustainable anymore."

Here's some of our recent coverage of the issue:

Going to Formula One Miami? Read this first

Formula One comes to Miami for the fourth time, from May 2-4, and it's looking to be more bombastic than ever.  

I have received more invites to parties and pop-ups, dinners and drives, collabs and confabs surrounding the Miami event than ever. I won't be attending this year—instead I'll talk with Haas team driver Ollie Bearman on our Hot Pursuit! podcast and will be following this sale of vintage racing helmets and F1 memorabilia—but there were a few things that, if I were in Miami, I wouldn't want to miss. Please go and tell me how they are!

Shaquille "DJ Diesel" O'Neal played a set at the Hard Rock Hotel & Casino during the official F1 Crypto.com Miami Grand Prix Pool Party in 2023. Photographer: Jesus Aranguren/for Hard Rock International/AP Images
  • TWG Motorsports and Cadillac F1 are celebrating the global launch of the Cadillac Formula 1 Team, the first all-new team to join the Formula One grid in over a decade, and the only American luxury car brand to enter the sport. The party will be on May 3 at Japanese steakhouse Queen, with a performance by Janelle Monáe. 
  • Hedley Studios, formerly known as the Little Car Company, will be at the Paddock Club on race day with its Ferrari Testa Rossa J, Baby Bugatti II and an Aston Martin DB5 Junior with customization by artist Matteo Macchiavelli.
  • Bonhams auction house will host its Miami sale on May 3, starting with a presale reception at 7 p.m. at the 72 Club, followed by a live auction at 8 p.m. on the track in front of the winners podium. Previews of such lots as the Gunther Werks 911 Speedster and this 1994 Bugatti EB110 will be available to the public in the days prior to the sale. You must either have a race ticket or RSVP for free auction access.
  • JPMorgan Chase is offering private clients and Chase Sapphire Reserve cardholders the chance to perfect their driving skills during a private track day at the Concours Club Miami, a members-only club in Opa-locka, Florida. They'll be able to drive a McLaren 750S or McLaren Artura while they receive coaching about how to get the most out of the car—and themselves. 
Lando Norris drives the McLaren car during the F1 Grand Prix at Miami International Autodrome in 2024. Photographer: Rudy Carezzevoli/Getty
  • On May 1 the Institute of Contemporary Art in the Miami Design District opens Olga de Amaral, a landmark retrospective of the Colombian artist known for her work with textiles and fibers. Presented in collaboration with Fondation Cartier Pour L'Art Contemporain, the exhibition spans six decades of Amaral's practice. 
  • The Driven Artists Racing Team (DART), co-founded by Zoë Barry, Spring McManus and Aurora Straus, will be racing at Sebring on May 16-18, but you can see its McLaren Artura GT4 art car on May 2 at the Moore in the Design District and May 3–4 at Paradise Plaza. The car is wrapped in original artwork by Mickalene Thomas, who designed the team's suits and helmets. The artist will be on-site.  
Related Stories
Ferrari Unveils $423,000 Sports Car With 1960s Bloodline
The Long, Expensive Race to Bring F1 Back to Africa
How to Attend a Formula 1 Grand Prix Without Blowing Your Budget
Pursuits Weekly: Formula One Miami Was Mostly a Hit. Now What?
F1 Miami Is Merely a Warm-Up to Sin City's Money-Minting Debut
Formula One Miami Brings Racing, Legal Trouble, and $100,000 Tables at Clubs

What I've been loving lately

Wheels of NYC

The most fun I've had at a car show lately was last week at Wheels of NYC in the Brooklyn Navy Yard. I loved its diversity—too many regional car events are homogenous and full of people excessively concerned with getting content rather than simply having a good time, which tends to be excruciating and boring.

But Wheels of NYC felt like how I wish the world was everywhere: a happy mix of races, ages, genders, style, creativity and cars, from a Buick Grand National that Kendrick Lamar would love to air-cooled Porsche 911s, 1990s-era Ferraris and even a Rolls-Royce art car. We had food, drink and a soft breeze coming off the East River. The vibes were on point. I couldn't have asked for more. 

Graydon Carter

The Canadian creative best known for his roles as Vanity Fair editor and Waverly Inn proprietor has been on a media blitz lately talking about his recent memoir, When the Going Was Good (so named after the 1946 anthology by Evelyn Waugh). 

Let me count the ways I admire him. This man refuses to "do TV." He is not active on social media and "doesn't get excited" about movie stars. Despite the fact that some of America's best interviews and feature writing have appeared in the pages of his magazine, he thinks he'd be terrible on a podcast because he'd "freeze." He speaks straight when asked about his difficulties working with Annie Leibovitz and Anna Wintour. He consistently prioritizes his wife and children. He knows the value of good ambience ("no lighting higher than your head") and a great mural. He's a sensible, stand-up guy—a breath of fresh air when so many powerful men are not. 

In the past month I've bought the book. I've had the burger—twice. I've listened to the podcast. (The discussion about how social media should be regulated like all other media was fascinating, and true.) I'm here for all of it. 

Whatever Porsche Is Doing With This

Porsche created the 917 supercar to help it win endurance races—and it totally dominated, winning 9 of 10 races in the World Endurance Championship's 1970 season, including back-to-back wins at the prestigious 24 Hours of Le Mans in France in 1970 and 1971.  Source: Porsche

Earlier this week, Porsche emailed me a mysterious note. The company said it would be celebrating 50 years since one unique Porsche 917 race car left the factory in Weissach, Germany, headed not for a racetrack like every other 917 but instead for a drive on public roads that ended in Paris. 

Finished in Martini Silver, the car had special things not typically found in race cars of the time, like exhaust mufflers, mirrors, side indicators and a horn. Its cabin had extra creature comforts too, like two seats finished in tan leather commissioned from Hermès with accompanying suede covering the ceiling, doors and dashboard. 

The email included a video that flashed "what if" across the screen as vintage footage showed one of the most valuable Porsche models ever built burning rubber on the road anew. It also flashed a quick silhouette of something impending, with the word "June."

Is Porsche planning a limited run of 917 continuation cars the same way that Jaguar did with the D-Type roadster? That would be so cool! And lucrative!

But I expect what they're actually planning is a road-legal version of the 963 Hypercar that the company runs in the World Endurance Championship race series. After all, the 24 Hours of Le Mans is June 14-15, and it's the crown jewel of the WEC. Coincidence? I think not. 

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