Tuesday, March 4, 2025

Trump needs a big night

Poll numbers and stocks are sinking
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Donald Trump will address Congress tonight for the first time in his second term. And the stakes are high, Joshua Green writes, as the president's supporters are starting to doubt his ability to deliver on promises to lower prices. Plus: The top disposable vape brands all trace back to one man in Shenzhen, China. If this email was forwarded to you, click here to sign up.

The last time Donald Trump gave a formal address to the country was at his inauguration in January. "We are at the start of a thrilling new era of national success," he declared.

Flash-forward to today, as Trump prepares to deliver a prime-time address to a joint session of Congress, and there are growing doubts.

Trump's approval rating, comfortably positive in the weeks after his election, is underwater in a series of recent polls. The stock market, which shot upward in a burst of animal spirits after his victory, is suddenly cratering. Most worrisome of all, the Atlanta Fed's GDPNow model, a real-time economic indicator, is showing a sharp contraction of 2.8% in annualized gross domestic product in the first quarter. Yikes!

So Trump's speech arrives at a pivotal moment. A sizable group of people who voted for him in November appear to be torn about whether to keep faith in his vow to wipe out inflation and bring back the good times—or abandon him, as the economy stalls, inflation persists, chaos mounts and key presidential duties are handed off to Elon Musk (who'll be in the House chamber tonight).

We all know Trump is capable of delivering a great performance that convinces voters. Can a successful speech to a national audience shore up his wavering support?

It's not unthinkable. On Jan. 20, Trump promised that "national unity is now returning to America." He also said, "We will bring prices down." And Americans liked what they heard—a lot. Soon after, his approval rating hit 53% in a CBS News poll, higher than at any point in his first term. Respondents described him as "tough," "focused" and "effective."

Trump delivering his inaugural address in the Capitol. Photographer: Kenny Holston/Getty Images

When he appears tonight, Trump's main challenge will be convincing voters that he remains focused on those tasks and is capable of delivering the economic renaissance he promised.

There's plenty of skepticism. The latest CBS News poll finds that 62% of respondents say prices have been going up, with 33% saying they're stable. Only 5% say Trump is fulfilling his pledge to bring costs down. By a ratio of more than 3 to 1, respondents also say their income isn't keeping up with inflation. Most blame Trump: Fifty-two percent say his policies are making prices for food and groceries go up, while just 14% say they're bringing prices down.

In another ominous sign, consumer inflation expectations are also rising. Today, Trump slapped new tariffs on roughly $1.5 trillion in annual imports from Canada and Mexico (25% duties) as well as those from China (raising that charge to 20%). That's likely to put more pressure on prices for US consumers.

It will also put political pressure on Trump when he speaks to the nation. He'll have to convince voters he's laser-focused on the economy, even as his own actions are stirring economic discord.

Impossible? Trump doesn't think so. "In America," he said in January, "the impossible is what we do best."

In Brief

  • Trump is pausing all military aid to Ukraine days after his Oval Office clash with its president, Volodymyr Zelenskiy.
  • Researchers say 3.8 billion adults over 25 will be overweight or obese by 2050, mostly in India, China and the US.
  • Robotic massage (complete with AI) is coming to 60 Equinox locations—after a $83 million funding round for startup Aescape.

The Bloomberg Invest conference is live today in New York. Powered by one of the world's largest newsrooms and led by global finance correspondent Sonali Basak, Bloomberg Invest will help you track, dissect and navigate the markets with the industry's most influential voices. Follow along with the livestream.

Meet One of Vaping's Biggest Players

Photographer: Janelle Jones for Bloomberg Businessweek

In the mid-aughts, when vaping was an obscure subculture and products weren't widely available, its few aficionados would congregate online to swap information. On e-cigarette-forum.com, many posters were former smokers who'd discovered vaping as a way to kick "analogs," as they called traditional cigarettes. The mood was collegial. People discussed equipment and showed off their modifications to the bulky open-tank-style vapes that dominated the marketplace. Some posted tasting notes on e-juice, the concentrated nicotine liquid used in e-cigarettes, with the flourish of master sommeliers describing a rare vintage.

There were also numerous reviews of shops, including a popular web store called Heaven Gifts. It was generally regarded as reliable, but if something did go amiss, forum members counseled contacting the owner, Wayne. He was responsive and friendly, and if someone had a problem he'd sort it out. Heaven Gifts also doled out freebies and ran frequent promotions, assuaging frustrations over slow delivery times or customs seizures.

Loyalty to Heaven Gifts was such that in June 2009, when a disgruntled shopper posted a confrontational letter he'd sent to Wayne about a defective product, others charged to the proprietor's defense. The customer eventually relented after receiving a full refund from Wayne along with an apologetic email, which he shared in full—inadvertently revealing Wayne's real name, Zhang Shengwei.

A decade and a half later, vaping has grown from a novelty into a multibillion-dollar global industry. Euromonitor estimates there are nearly $6 billion in sales in the legal US market, making it the world's largest. And Heaven Gifts is no longer an ungainly web store. The company is behind a huge Barbiecore-colored wave of vape brands, with names like Geekvape, Lost Mary and Elf Bar, that have washed across store shelves from New York to London to Berlin.

Timothy McLaughlin profiles Zhang—now worth $2.9 billion, according to the Bloomberg Billionaires Index—and writes about the challenges to his empire: The Mysterious Billionaire Behind the World's Most Popular Vapes

A Big Oops

$6 billion 
That's how much Citigroup almost shifted to a customer's account by accident after a staffer handling the transfer copied and pasted the account number into a field for the dollar figure. The near miss in Citigroup's wealth-management business happened in April, the same month that another part of the bank accidentally credited $81 trillion to a different client.

Trade War Heats Up

"We are in a new era where the mantra is to protect markets, and the US is leading in this."
Alicia Garcia Herrero
Chief Asia-Pacific economist at Natixis
President Trump delivered on his threat to hit Canada and Mexico with sweeping import levies and doubled an existing charge on China, spurring swift reprisals that plunged the world economy into a deepening trade war. Keep up with live updates here.

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