Thursday, March 6, 2025

The Gilded Age is back

But now it's "golden," in Trump's words
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The idea that the US is entering a new golden age has been a theme of President Donald Trump's second term so far, reiterated in his address to Congress this week. Max Abelson talks today with a historian who sees echoes of the Gilded Age in our current times. Plus: An all-American ETF empire draws scrutiny, and car dealers confront more direct-to-consumer sales. If this email was forwarded to you, click here to sign up.

"The golden age of America begins right now," President Donald Trump said in January's inaugural address. The next morning, Yale University historian Beverly Gage told her students that she couldn't stop thinking about the Gilded Age, a chapter beginning in the late 19th century marked by rapid technological change as well as stark inequality, corporate graft and violent clashes between workers and bosses.

As it happens, the Mark Twain book that gave the Gilded Age its name was also a source for the saying that history doesn't repeat, though it rhymes. For Gage, the author of a Pulitzer Prize-winning biography of J. Edgar Hoover, there are several themes that tie our current era to one more than a century ago: the veneration and empowerment of business tycoons and also deep anxieties about immigration, empire and manliness. (This interview was edited for length and clarity.)

What does the Gilded Age mean to you?
This is a period in the late 19th century, and some would say stretching all the way into the 1920s, in which capitalism fundamentally changes. You get the rise of large corporations, you get the rise of large corporate fortunes, you get the rise of large banks. That sets off a whole set of controversies and debates and instabilities in American political life.

What would it mean for a Gilded Age to return?
We certainly have this valorization of the businessman in power—that's part of who Trump is. And also a kind of shameless grabbing of the public purse: the idea that all of this money that's in government (and there's a lot more of it now than there was) is there to be taken and pillaged and manipulated and used to create bigger and better fortunes for the fortunate few. We are in an age of inequality that looks an awful lot like what we saw in the late 19th century.

What anxieties of the Gilded Age are still with us?
One is simply this anxiety that men aren't able to be men and that there's a crisis for boys. As the world of white-collar and corporate work came into being during those years, there was this anxiety that men who had been doing all this hard physical work, who had been entrepreneurs and all of these things, that they were going to become weak. Theodore Roosevelt is the great avatar of this strenuous masculinity: Get out of the cities, into the American West, remake things and be a strong man. And it goes along with two other things that we see in our moment. One is a kind of deep concern about racial hierarchy—what a lot of people would today describe as replacement theory stuff. That was very mainstream politics in the early 20th century, the concern that families are getting smaller, that White people aren't having enough babies and all these immigrants are coming in. People from all walks of life were actively articulating the idea that they thought that American democracy was about to collapse.

A diminutive President Theodore Roosevelt confronts Wall Street giants in a 1904 cartoon. Source: Getty Images

What do you see when you look at the richest man alive today?
A lot of the anxieties about Elon Musk existed around figures like John D. Rockefeller, to some degree Andrew Carnegie, J.P. Morgan—the robber barons, which is a name that came out of that moment. Some of that is very familiar: anxieties about the ability of people with these giant fortunes to control the press, to control public opinion, to have outsize influences on government, on campaign finance, to basically pick the president. All of these were anxieties of the Gilded Age. I think Musk, in many ways, is a more extreme figure in his politics. Henry Ford is probably the best analogue: someone with a kind of wild array of strange political ideas.

Is Trump's motto, "Make America Great Again," referring to the Gilded Age?
It means that there was some moment in the past when America was better: We've gone into decline, but we can restore the imagined greatness of the past. And one of the things that works about it is different people have different imaginings of when America was great. But his inaugural and what we're seeing now suggests that his vision of when America was great was before the progressive state had come into being, before there were income taxes and large government institutions and when the frontier was open.

What have you learned about old eras of American politics that might be helpful to us now?
Americans tend to forget their history. This is maybe even more true, somewhat paradoxically, of liberals and leftists who tend to think that once a victory is won—civil rights, same-sex marriage—that it's permanent, and that all the old ideas have gone away and the new order has come into being. There's something of a cycle of people being surprised every 10 or 15 years or so to discover that, in fact, is not the case. There are all these points of continuity that are worth paying attention to—political styles, ways of being—that come back and are sometimes never vanquished.

In Brief

How First Trust Sold Funds With High Fees

Jim Bowen, chief executive officer of First Trust. Photo illustration: 731; Photos: Hawaii, steak: Alamy. Bowen: YouTube (at 2017 Fearless Investing Summit)

Jim Bowen has a salesman's knack for making a dusty old spiel sound splendid. His hands dance, his eyebrows jump, and his voice, a cigar aficionado's moneyed growl, revs up a gear. The chief executive officer of a quiet but lucrative firm called First Trust, Bowen gets especially worked up by his favorite topic: the nobility of the financial advisers who shepherd America's savings.

"They live lives of service, they spend their entire life tending what I have kind of come to call the wealth of others," he said in a 2023 video podcast, the emphasized word popping out like a big dog's bark. "We serve them because they serve the real client."

It was a folksy sermon for a leading company in the austere business of exchange-traded funds, where competitors generally win customers by shaving their fees to almost nil. First Trust, tucked into the prairie lands west of Chicago, oversees more than $250 billion and brings in an estimated $1 billion or so in annual US revenue from selling ETFs, the baskets of stocks and other securities that have transformed investing.

That's more than all but a handful of companies in the $14 trillion global sector. The company has kept growing even though the performance of some key funds has lagged behind peers, and its fees are notably higher than those of top competitors. Rivals scratch their heads, wondering about some secret sauce at the privately held firm.

Internal emails reviewed by Bloomberg Businessweek and an investigation by the Financial Industry Regulatory Authority, or Finra, may offer some answers. According to the emails and interviews with former staffers, First Trust has pushed up against and, in some cases, arguably past industry strictures. As competitors went low-frills, it made sale after sale to financial advisers who bought its funds for their clients while engaging them in a world of resort stays, personal coaching, sports tickets and Hermès scarves. In one email about six years ago, a First Trust salesman bragged to colleagues about luring $13 million in business from advisers at a big bank by dangling access to a performance coach. In another email later on, a managing director chided colleagues, writing that "pay to play" is "obviously illegal but we have wholesalers"—First Trust's name for its salespeople—"doing it repeatedly." If true, that could mean the everyday investors who bought the firm's products from advisers were paying more than the funds were worth.

Read more from Emily Graffeo and Max Abelson on First TrustAn All-American Finance Empire Drew Billions—and a Regulator's Attention

A Change That Could Upend the Car Market

Illustration: Igor Bastidas for Bloomberg Businessweek

When second-generation car dealer Marc White learned a new Volkswagen AG electric-vehicle line was set to be produced in his home state of South Carolina, he hoped to be among the very first to start selling the cars. He approached the company, offering to build a $10 million showroom on a prime piece of local property at his own expense to showcase the models—and was turned down flat. That's when White discovered VW plans to cut out the middlemen—like him—and sell its Scout Motors pickups and SUVs directly to consumers when they go on sale in 2027.

"They obviously feel like they can do it better, or maybe less expensive," says White, 45. His family has been selling VW automobiles for more than 60 years, starting with Marc's late father, Steve, under whose name the dealership group still operates; his teenage son, who only just got his driver's license, is eager to sell cars there someday, too. So White is fighting back, testifying to the state legislature that allowing the direct-to-consumer sales could put the livelihoods of his 150 employees at risk.

For about as long as US drivers have been buying cars, they've been doing it through dealers, who distribute vehicles and allow in-person customers to do trade-ins, access financing and negotiate prices. But they also eat into carmakers' profits, and some manufacturers are anxious to break free.

Keith Naughton writes about a big change for automakers: Bad News for Car Dealerships: Buying a New EV Online Is Getting Easier

Rhino Poaching Declines

420
That's how many rhinos were killed in South Africa last year, the lowest number since 2020. The province of KwaZulu-Natal, which has the greatest concentration of rhinos, reported 29% fewer poaching incidents, thanks to a dehorning program. Almost all of the world's southern white rhinos live in South Africa.

Sacked

"President Trump has restored the bust of Churchill to the Oval Office. But do you think he really understands history?"
Phil Goff
New Zealand's (now former) high commissioner to the UK
Goff will be replaced after New Zealand's foreign minister said his comment about Trump was "deeply disappointing." Goff took up the role of high commissioner—which is an ambassadorship within Commonwealth countries—in January 2023.

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