Wednesday, March 5, 2025

Is this the most powerful woman in the world?

Claudia Sheinbaum's aura is unreal.
Bloomberg

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Today's Agenda

+10000 Aura

Gen Z places a lot of importance on having a good "aura." Although that word has been around for decades, the concept of "auramaxxing" — boosting your overall vibe and energy to exude boundless confidence — is a relatively new one. It's typically a male-centric aspiration that goes hand-and-hand with mogging (I'll leave you to Google that if needed), but women can collect aura points, too. Case in point? Claudia Sheinbaum:

Translation: the real "define aura." Source: TikTok

Juan Pablo Spinetto says the Mexican president was "all smiles" when she announced her plans to retaliate against US tariffs Tuesday. "If Sheinbaum is feeling the pressure from an atomic bomb hanging over the Mexican economy," he writes, she doesn't show it. Even more impressive, JP says, "The tariff tango she is dancing with Trump has been a boon for Sheinbaum's popularity." An astounding 85% of Mexicans are pleased with her classy-yet-confident approach to politics, up 15% from October:

On TikTok — the birthplace of auramaxxing — the admiration for Mexico's first-ever female president runs deep. With over 8 million followers and counting, Sheinbaum gets praise for being the only woman in the room. Her supporters make fan editspeddle merch and call her "la patrona de México" — the patron saint of Mexico. Some even say she's "grandma" — "a higher concept of mother." While Trump is probably not jealous of that last nickname — Can you imagine people unironically calling him "grandpa?" — he would probably set Mar-a-Lago on fire if it meant he could achieve Sheinbaum's near-universal likeability.

During Trump's first term, he was famously the first president in US history to never achieve an approval rating above 50%. His second term is off to a similarly ugly start. "Compared with her peer in Washington, Sheinbaum has much more political clout and time — Mexico's midterms will not take place until 2027 and her mandate goes through late 2030 — to withstand adversity," JP writes. That makes Sheinbaum one of the most — if not the most — powerful women on Earth right now: "Just imagine what Trump or any other world leader would do with an 85% approval rating, congressional supermajority, allies governing most of Mexico's 32 states, no significant opposition and an incoming reshuffle of the judicial system that will guarantee friendly courts around the country."

What's Sheinbaum going to do with all that power? For starters, she's hosting a huge rally Sunday where she plans to hit back against Trump with retaliatory actions that could raise Americans' grocery bills and car prices. If Trump fails to change his mind, she may consider more drastic measures like cozying up to Xi Jinping, a move that Shuli Ren says the Chinese president would welcome with open arms.

But ridiculous amounts of aura can only get Sheinbaum so far. "The asymmetrical bilateral economic relationship means Mexico has a lot more to lose from an acrimonious divorce with the US," JP writes. "Her efforts to tighten the screws against narcotraffickers and cut migrant flows at the border together with the goodwill shown in negotiations with Washington in recent weeks confirm she's serious about reaching a deal."

Perhaps Sheinbaum can appeal to Trump's vanity — a recurring theme in his joint address to Congress, according to Nia-Malika Henderson — by offering him some tips on popularity. Exorbitantly priced avocados sure aren't going to raise the US president's approval rating. But the end of his highly controversial trade war might do the trick.

A World Without NATO

So, let me get this straight: We've got trade wars. Culture wars. Cyber wars. War wars. When will it ever end? I guess not anytime soon, seeing as though China just said it's prepared for "any type of war."

Reading that bone-chilling statement, you'd assume America wouldn't want to destroy a 76-year-old military pact with its closest allies. And yet, James Stavridis is gearing up for a bittersweet goodbye:

This is a column I never dreamed I'd be writing, as a former supreme allied commander of the North Atlantic Treaty Organization. But sadly, given all the skeptical and increasingly divisive rhetoric about the venerable alliance emanating from Washington and Europe in the early days of the second Donald Trump administration, it is time to think about what the world would look like geopolitically if the US pulled out.

Are we indeed in the last days of NATO? What would replace it, if anything? Or, if it survived, what would NATO look like without the US?

Maybe it'll look like this:

Misery loves company. Photographer: Justin Tallis/AFP/Bloomberg

Defense spending was top-of-mind during French President Emmanuel Macron and UK Prime Minister Keir Starmer's emergency meeting with European leaders over the weekend. The goal of the confab? Figure out how to end Europe's bloodiest war since 1945. At this point, it's obvious that Trump isn't going to do it: Marc Champion says the president continues to repeat lies about Ukraine's war effort, and his actions — halting military aid and intelligence — suggest stability in Europe just isn't a priority for him.

 "The EU wants to mobilize a package for as much as €800 billion ($844 billion) to rearm the continent," Marcus Ashworth writes. Germany's chancellor-in-waiting, Friedrich Merz, is fully on board. He's willing to do " whatever it takes" — even amending its constitutionally enshrined debt brake — to preserve and protect Ukraine. Although Chris Bryant says the German stock market is enjoying a renaissance, Marcus warns the plan is not without its risks: "The knock-on effect for money managers will be profound," he writes. "If investors turn against longer-dated debt, it would curtail the ability of euro-zone governments to extend their maturities further into the future."

This is only a slice of our opinion coverage. To unlock every story and get full access to all our columnists, become a Bloomberg.com subscriber.

Telltale Charts

It's not just Kieran Culkin who is hungry for more babies: Policymakers around the world are panicking about the rapidly collapsing headcount. According to the United Nations, the global fertility rate will peak around 2080. But plenty of developed nations are already headed downhill, such as South Korea, Singapore and Japan, the last of which produced fewer kids than ever in 2024. Yet "hand-wringing will only get economies so far," Daniel Moss argues. "Disappointing though low fertility may be, these countries are wealthier than might have been imagined decades ago. Addressing birthrates — or alleviating the impact — deserves to be a priority, but it's hard to judge it a catastrophe."

Although most people choose to put off having kids for economic reasons — daycare costs, grueling work hours, a weak social safety net — a small-but-vocal cohort opposes parenthood because of climate change. Can governments change their minds? In the US, the odds seem unlikely: Mark Gongloff says Republicans — the self-described party of family values — are gutting the NOAA, which compiles climate data used by scientists worldwide. Without weather forecasting, lives — and properties — could be destroyed.

But in the UK, a 394-page document offers some hope: Lara Williams says the Climate Change Committee has mapped out a master plan to reduce carbon emissions. Although the document must be adopted by Parliament for it to be legally binding, Lara says the blueprint could transform the UK into a beautiful, resilient, smog-free country. Sounds like a pretty awesome place to raise a kid, eh?

Further Reading

The stakes are too high for the World Health Organization to forgo US funding. — Bloomberg's Editorial Board

More CEOs are getting canned. Blame it on a serious case of corporate FOMO. — Beth Kowitt

For the first time in over a century, beards are markers of the ruling class. — Stephen L. Carter

If you can figure out how to buy every possible lottery ticket in a day, sure, give it a go. — Matt Levine

Campaigning to become pope sounds unseemly. But someone's got to do the job. — Howard Chua-Eoan

Modi needs to win over India's taxpayers, not tyrannize them. — Mihir Sharma

ICYMI

Texas Congressman Sylvester Turner died.

Discord is mulling a potential IPO.

Those protest paddles were super cringe.

The old CDC website finds a new home in Europe.

Disney killed Nate Silver's FiveThirtyEight.

Kickers

The Haim sisters are walking again.

The wizard of vinyl is in Kansas.

The ultimate guide to instant noodles.

The bird flu could be in your cat's food.

Notes: Please send extra hot ramen and feedback to Jessica Karl at jkarl9@bloomberg.net.

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