| "What's your major?" might be the most common conversation starter on college campuses. It's also a metric for seeing how much universities have changed over the past 50 years. Check out the graphic by Dorothy Gambrell below as Reyhan Harmanci describes Bloomberg Businessweek's new package on higher education. Plus: Another "China Shock" is here, and why we don't know what AI will do for productivity yet. If this email was forwarded to you, click here to sign up. Escalating costs, controversial protests and the lingering effects of the Covid-19 pandemic have had US colleges in a tailspin. And things are only getting worse. The biggest threats are now coming from Washington, as President Donald Trump's potential funding cuts threaten to upend research, freeze hiring and roil student aid. Trump is even expected to sign an order today to wind down the Department of Education as much as possible. Meanwhile, campuses—long the epicenter of the culture wars—are dealing with MAGA influence, inflation and AI. As more students question whether degrees are worth the debt, college is at a crossroads. One way to see how those trends have affected students is to look at their chosen majors. Business degrees remain on top, and the popularity of education has fallen greatly. Engineering, which took a dip at the turn of the millennium before shooting up to near the top, has been on a decline as of late. Physical science, math and law enforcement had brief moments cracking the top 10 over the past few decades before dropping off. Health professions, though, the sea-green line, now rest at No. 2. Seems like death and taxes remain the inevitables. If this mess of lines seems chaotic, well, that chaos is reflected back on campuses. In April's issue, Bloomberg Businessweek takes a long look at the state of play. We gathered five university presidents from very different institutions to talk about their challenges and the shaky case for optimism. We looked at Austin, the iconic home of "slackers," which has been ground zero for the Texas state government's attempt to strip institutions of "wokeness" in favor of more conservative colleges. We did the cost-benefit analysis of a four-year degree (still worth it) and examined a submerged giant in higher ed—the College Board, which brings in $1 billion annually in testing and curriculum revenue. And just because it's not all a bummer, we went to a community college system that seems to be improving its offerings, if only it can escape cost-cutting measures. Through it all, the kids themselves, trying to sort through this maze to get a degree, seem to be all right. |
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