Sunday, February 2, 2025

Mercedes' multimillion-dollar lesson

Hannah here, with some wisdom from the race track
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Hi there, it's Hannah Elliott, back with more car news for you. What a weekend this has been: A 1954 Mercedes-Benz W 196 R Stromlinienwagen sold for $53 million yesterday in Germany, beating its $50 million estimate and making it the second highest amount culled at a car auction behind the $142 million 1955 Mercedes-Benz 300 SLR Uhlenhaut Coupé of 2022.

"The car is the top echelon of engineering—that's the sweetness and the risk" of driving it, Marcus Breitschwerdt, the head of Mercedes-Benz Heritage, said just prior to the sale. "These cars are really made for the true champions."

The silver racer doesn't run—it hasn't since Mercedes donated it to the Indianapolis Motor Speedway Museum in 1965—but if the buyer wants to spend about $2 million and two years on that project, it is mechanically complete enough to get there. 

"It would've been cool, but it would've been risky," RM Sotheby's Peter Haynes told me when I asked if the auction house had considered trying to start the engine before the sale. "That's a long time for a car to have been sitting."

In the 1955 Formula Libre Buenos Aires Grand Prix, W196R racing cars were equipped in their open-wheel body work and used 3-liter engines from the 300 SLR (W196S). Fangio eventually won the race.  Source: Mercedes-Benz AG

What's fascinating to me is that while most collectible cars are valued, at least in part, by what proportion of their components are still those that actually rolled off the production line, that concept quickly flies out the window when you're dealing with race cars, where no bolt, hose or panel is sacred in pursuit of a racing crown. This W196R has had different body styles and engines over the years of its furious racing history. It was even dismantled at one point.

I asked Simon Kidston about this. The founder of the K500 Index, which tracks automotive data (kind of like a wine guide but for cars), he has worked with clients to buy and sell some of the most significant vehicles in the collecting world.

Kidston raised the paddle with the winning bid on the Uhlenhaut coupe, on behalf of a client. "Luckily not my own money," says he. Source: Mercedes-Benz

The notion that any race car would survive with all of its original body is fanciful thinking, Kidston says. When it comes to exemplar racers, the question of what is "original" on the vehicle is more of a hypothetical vanishing point without a concrete answer, kind of like the Ship of Theseus paradoxHere's more of what he said: 

As a general rule, racing history and originality are largely incompatible. Cars do not have long and successful racing histories and survive without any damage. The drivers don't care if they damage them. The mechanics don't care what they change to get them ready for the next race. They were treated as tools back in the day. And if a car raced a lot then it's going to have had parts changed.

In Formula One, generally speaking, parts are considered to be interchangeable in between races and sometimes even during the race itself. If you get extreme racers, you end up with virtually nothing of the original car left. And sometimes not even the chassis plate, just the chassis number, is there. You're going to have chassis and engines changed regularly. Body work would have been changed throughout its racing career and then sometimes again entirely when the car is restored.

Lewis Hamilton's Mercedes W04 Formula One race car sold for $18.8 million in Las Vegas in 2023. Source: RM Sotheby's

I asked him how that affects what he tells his clients as he advises them on building their collections. 

People need to be realistic. Notions of originality are viewed very simplistically in the modern world. Just because you have a piece of paper from whoever it might be doesn't substitute the fact that people should do their own research in detail and also accept that the totally virginal car simply does not exist. Certainly not a racing car.

People should put themselves in the time period and put themselves in the shoes of the people who owned, raced and fixed these cars to realize that it's impossible that something survives completely unscathed and untouched.

Michael Schumacher's Ferrari F1-2000 race car sold for an estimated $9.5 million in 2023. Photographer: ©2023 Courtesy of RM Sotheby's

Those details become part of a car's own unique story. In fact, tracking down those details is one of the better parts of the job, he says. 

I love nothing more than going to meet old mechanics who have been largely forgotten and interrupting their peaceful retirement and hearing their stories. You learn so much from those people. We have a very different view in the modern collecting world, but I think people need to deepen and not always consider "original or not original" and nothing in between. 

Sometimes people just don't have the patience to delve into the details, but it's the details that are interesting. You've got to accept that not every detail of every car is perfect in the same way that not every person is perfect, but it's just part of the package. 

Who knew there were life lessons even in this rarefied air of multimillion dollar car collecting? Now I'm really excited to watch another big-ticket car, this old racing Ferrari, cross the auction block in Paris on Feb. 5. To those planning to bid on its gracious curves, I wish you bon chance! I'll be with you in spirit. 

Connect with Hannah via Instagram

A 1955 Ferrari 410 Sport Spider sold for $12.9 million; it was the third-highest sale during the auctions at Pebble Beach in August 2024. Source: RM Sotheby's

Recommended reading

For Sale: $50 Million Mercedes, $30 Million Ferrari Race Cars
The lots are part of a three-part auction series expected to cull at least $100 million in total sales to benefit the Indianapolis Motor Speedway Museum.

$142 Million Mercedes-Benz Smashes Ferrari's Classic Car Record
In a private auction for top collectors put on by Mercedes itself, one of just two 1955 300 SLR Uhlenhaut Coupés ever made sold for a jaw-dropping price.

Los Angeles Was a Car Collector's Paradise. Now 6,000 Are Gone
Car lovers and auto insurers are sorting through the aftermath of LA's most destructive fires. 

Christie's Pulls Angelina Jolie-Linked Ferrari From Paris Sale
The auction house removed the car as it faces questions about its ownership. 

Car Collectors Are Drooling Over the New Upscale Breed of Restomods
Aftermarket builds of classic cars from Porsche, Lamborghini and Alfa Romeo are an appealing alternative to emotionless EVs.

Aston Martin makes a move

This week I reviewed the 2025 Aston Martin Vanquish, the return of the V-12 nameplate the British brand has offered occasionally since 2001. 

I eagerly anticipated driving it, since it's the latest step in the fascinating journey of Aston Martin that I have chronicled for years. A charismatic Canadian billionaire boss, secret agent status, Formula 1 racing, loaded foreign backers and British bulldog tenacity—Aston Martin has it all. Plus, everyone knows the cars look stunning, like English supermodels as the best ambassadors for King and Crown. 

I certainly did not hate how the 2025 Vanquish looked in my driveway. Photographer: Hannah Elliott

The company has long faced tumultuous leadership changes and financial troubles, so much so that it's a tribute to just how strong the brand is—lesser brands would have folded long ago. 

Now with a well-liked leader at the helm, Adrian Hallmark, formerly of Bentley, who is known to be wonderful in a crisis, a clear strategy toward improving profits, and a commitment to retaining its coveted V-12 engines, Aston Martin could be executing the perfect pivot. 

As for the car, well, she's a beauty. Fast, too. And expensive. Like, Ferrari expensive: the one I drove cost $560,700. Actually, that's Rolls-Royce expensive, since the average price of a Rolls-Royce is around $500,000.

The pricing reflects a much-improved product (read the review!) and part of that new strategy, which raises the prices of all new Aston Martin vehicles across the lineup. But it's not actually that surprising. Back in the 1990s, a car like the Aston Martin Virage cost close to $250,000, equivalent in purchasing power to about $579,300 today. 

The aftermarket prices of such once-expensive models are rather low at the moment, which can make some prospective buyers gun-shy when they consider purchasing a new one. The four Virages sold last year on Bring a Trailer went for between $52,000 and $64,000. In the long run, I predict, the Vanquish will fare better. 

Luxury Cars Are Getting Crazy Expensive. Here's Why
Aston Martin to Begin Making Hybrid Supercar Four Years Late
Aston Martin Supercars See Strong Demand From Wealthy Buyers
Aston Martin's $191,000 Vantage Coupe Is Great, But That May Not Be Enough
Aston Martin Reveals the Spy Gadgets in Its $3.5 Million Bond Tribute
The Company Building Tiny, Drivable Replicas of Iconic Luxury Cars

What else I've been into lately… 

I've been doing a lot of reading. Winter does that. I went down a massive wormhole the other day and read a whole bunch of Red Hand Files, binging on Nick Cave's funny and poignant answers to questions fans send him from all over the world. That got me thinking I should read his book, Faith, Hope and Carnage. Written in interview form with Sean O'Hagan, it's best-suited to imbibe in small bits, which allow for time to digest the emo-rocker and avid suit-wearer's thoughts on grief, death, creativity and art.  

While we're on the subject of goths, I've had fun reading Tish Weinstock's, How to be a Goth, an entry guide well-suited for teens about the habits and customs of the dark counterculture that has become so engrained in our society it's almost pop. 

A read about reading: The internet almost killed Barnes & Noble, then saved it. Illustration: Shira Inbar for Bloomberg Businessweek

I'm also continuing a deep-dive into the history of this strange City of Angels where I now reside with two books about some of its notable residents, Lisa Marie Presley, Eve Babitz and Joan Didion. From Here to the Great Unknown, a memoir written by Presley and her daughter, Riley Keough, revealed much about the toll growing up in Hollywood as the daughter of the world's biggest musical star, and the effects of the grief that ensued after his untimely death. There're lots of insider cameos, too, like the time Presley called a teenage Riley to come join her in the middle of the night at a party at Marilyn Manson's house. 

Didion and Babitz, by Lili Anolik, is the best book I've read to date about the intertwined lives of these singular twin flames as they traipsed through the rock 'n' roll, art, book and film industries in LA from the 1960s to the 2000s. While I had already "met" Babitz in Anolik's excellent Hollywood's Eve, it completely transformed how I see and read Didion as a person and as a writer. 

And, while I am happily child-free, I eagerly read Sarah Hoover's The Motherload, which I had heard was a vulnerable and riveting account from the influencer and art-world insider. It gave me a lot of empathy for her experience and reminded me that we should be kind as much as we can—you never know what someone else is going through, no matter how gilded their life seems on the outside. (It was also graphic about the horrors of childbirth, so if you're squeamish, tread carefully.)

So, you had some questions?  

Here are some answers! Keep them coming for next week via our Bloomberg Pursuits Instagram and email.

I've heard you ask guests on your podcast about their "forever car"—the car they own they'll never sell. What's yours?

That's an easy question to answer—it's my 1975 Rolls-Royce Silver Shadow LWB (that's Long Wheel Base). It's olive green with Belize brown interior. I traded her against a 1988 Mercedes-Benz 560 SL (long story) a few years ago and never looked back.

She's not in mint condition cosmetically but she's in perfect running order, and I drive her most days I don't have a press car. I always say the right car can make you feel like a million bucks, no matter how much you actually paid for it. The green Shadow does that for me. 

Sera Trimble in LA with her forever car, a 1986 Porsche 911 Carrera in Guards Red. Photographer: Gabriel Nivera for Bloomberg Businessweek

Is it safe to drive in LA? 

Yes. As I told my colleague last week, not only is it safe for you to visit Los Angeles—it's deeply desired by those who live here.

Nearly five years after moving to LA, I still consider myself an outsider—I'm a New Yorker in my heart, always—but I've found that lately part of my job has been evangelizing my fellow New Yorkers (and others) about how great the driving culture is here. That goes especially for the enthusiasts who know that the LA routes are world-class: Highways 1 and 2, Mulholland Drive, Stunt Road, Little Tuna Canyon, etc. As far as I'm concerned, LA does two things better than New York (and only two): Mexican food and driving. (You can direct your letters of complaint to hotpursuit@bloomberg.net!)

Anyway. I've had several automakers cancel car launches and test drives in the region since the fires, but that's really not necessary. Pacific Coast Highway is open on a very limited basis, with speeds limited to 25mph. But PCH was always slow driving in stop-and-go traffic, not the kind of place suitable for a spirited run in a sports car anyway.  

LA is also, still, the best launchpad for drives to Las Vegas (four hours), Palm Springs (two hours) and Big Sur (five hours). I think a little weekend trip is in order, don't you? 

Dario Franchitti and I in the Gordon Murray T.50 supercar on Highway 2—20 minutes from the heart of downtown LA. Photographer: Robin Trajano for Bloomberg Businessweek
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