Sunday, January 26, 2025

Tourism during Trump

Lily here, with some big questions from the US travel industry
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Hello, dear readers! It's Lily Girma, your Pursuits travel news correspondent in charge of all things responsible tourism

Next week, I'll be celebrating my birthday in Canada, where I plan to blend work and family time. First, I'll be speaking at the annual Impact Sustainability Travel & Tourism Summit in British Columbia and rubbing elbows with all sorts of professionals who use tourism as a tool for positive social and environmental change. Afterward it's on to Ontario, where my family and I will likely drive to Niagara Falls and also have a celebratory dinner at a Caribbean restaurant in Toronto that my brother says is one of the best in the city. I'll report back!

If you find yourself headed that way, too, don't snooze on our obsessively researched Toronto city guide. Photographer: Brandon Barre

I'm not sure what kinds of innovative solutions I'll learn about at the conference, but I'm pretty confident we'll be talking a lot about the incoming Trump administration and what kinds of changes it may spell for the North American tourism industry—whether it's the US's withdrawing from the Paris climate accord or driving up costs of goods in Canada. President Donald Trump has signaled plans to impose as much as 25% in tariffs on Mexico and Canada by Feb. 1.

The 47th president is taking office at the beginning of what the US Travel Association has called "a decade of megasports," in which the country will host the 2025 Ryder Cup, the 2026 FIFA World Cup and the 2028 Summer Olympic and Paralympic Games. As such, "it is crucial that we continue to win the global competition for travelers," the association said in a Jan. 20 press release, in which it implored new Secretary of State Marco Rubio to help reduce visa wait times and facilitate international visitation. 

The power of sports tourism is going to be well on view in Saudi Arabia, which saw 30 million international travelers last year. Photographer: Bloomberg

The reality is that if the Trump administration doesn't focus on fixing tourism, the US will struggle to meet goals that affect the broader national economy. The current situation isn't exactly ideal: Based on US Travel's latest forecast, the country will still fail to recover 100% of its pre-pandemic inbound visitation by the end of the year. And that's not accounting for the consequences of potential policies akin to Trump's first-term "Muslim ban," which could significantly restrict travel. 

Morocco has eclipsed Egypt as the most-visited country in Africa. Photographer: Nurettin Boydak/Getty Images/Anadolu

The 2017 version of that ban—which prohibited entry and suspended issuing visas to immigrants and nonimmigrants from six Muslim-majority countries—caused a 12% year-over-year dip in Middle East visitors to the US. Advocacy groups agree that Trump's new executive order " protecting the United States from foreign terrorists and other national security and public safety threats" ( full text) lays the groundwork for the ban's reinstatement. A list of affected nations is likely to be published in the next two months.

If visa delays have been a major pain point in recent years, a new executive order requiring "enhanced vetting" of applicants stands to make things even worse. Under the first Trump administration, a similar requirement led to severe visa processing delays; this time around, it will likely cause headwinds for travel corporations and businesses that rely on events and on foreign workers. 

Meanwhile in Seoul,  Culinary Class Wars continues to influence Korean diners and increase revenue for operators. Source: Netflix

A thriving tourism industry, though, is about more than numbers: A destination must appear welcoming and safe. Already the perception of a divided US that's noninclusive, anti-immigrant, anti-climate action, anti-DEI (diversity, equity and inclusion) and anti-LGBTQ is spreading around the world on social media and in the foreign press.

How will US destinations counter this perception effectively? And will travel companies join universities and governmental departments by abandoning their DEI and environmental, social and governance policies … or double down on them instead?

One thing I'm watching closely is the Biden administration's proposed rule that would penalize airlines for delayed flights: It was the rare bit of good news that stood to aid American flyers regardless of cabin class. Now it's in a holding pattern, as the new administration must review any pending regulations before letting them move forward. (Let's hope another pandemic doesn't hit anytime soon.) 

The most-on-time global airlines included two U.S.-based carriers, according to rankings published earlier this month..  Photographer: Kevin Carter/Getty Images

On the positive side—because there's always some light at the end of the tunnel—a government that's pro-business and pro-infrastructure investment could help foster a more robust US travel industry. But if I'm honest, what I'm betting on most is our individual soft power as Americans who travel abroad: We can always choose to express kindness, compassion and understanding wherever we go. 

Connect with Lily on Instagram or via email.

In other travel news … 

From cruises in Asia to Caribbean all-inclusive resorts, the latest tourism trends point to more places to visit this year.

Disney Is Building Floating Theme Parks to Target Rich Indians, New Markets
India is one of the world's fastest-growing travel markets, and the entertainment giant's cruise line wants in.

Thailand Celebrates Southeast Asia's First Same-Sex Marriages
It was a historic day for hundreds of LGBTQ couples on Thursday.

Your Next Whiskey Pilgrimage Should Be to Tasmania
A thirsty travel guide to the epicenter of Australian whiskey

Marriott Reinvents the All-Inclusive Resort With a Luxury Twist
With its first five-star opening in Isla Mujeres, Mexico, it turns out the brand can't always keep Cancún's nearby party scene at bay.

China's Biggest-Ever Bid for Foreign Tourists Is Falling Flat
The billions of dollars in spending that an unprecedented lifting of visa requirements could have brought simply hasn't materialized.

Whether crisscrossing Europe, the Japanese countryside or chugging past Victoria Fall, luxury trains are booming—here's what to book now. Source: Rovos Rail Tours

February forecast

Check out the latest in things to splurge on next month with plenty of reasons to do so, from the Year of the Snake to Valentine's Day.

Celebrate the Year of the Snake With Luxury Lunar New Year Gifts
How to Splurge Your Bonus, From Transparent TVs to Ice Baths
This Year, the Best Valentine's Day Chocolates Come in Bars
The Best Movies, Books, TV, Music and Art Shows Coming in February
Nine Bosses on What They Do on the Weekends to Unwind
The Big-Budget Rom-Com Is Dead. Long Live the Rom-Horror

So you had some questions …

Here are some answers! Keep them coming for next week via our Bloomberg Pursuits Instagram and email.

I'm traveling to three different countries in July. What's the best language app for learning common phrases?

Funny enough, I downloaded the Duolingo app a month ago because I'm heading to Brazil soon and don't know a lick of Portuguese beyond obrigada (thank you). At first it was fun to learn common phrases every night, right off my phone. But about three weeks in, it felt like the basics were dragging on too long. It could be because I'm fluent in Spanish and I think I can get by, or because I have screen fatigue.

But how about testing one of the latest smart glasses that use artificial intelligence and offer real-time translation capabilities? Several companies featured them at the annual CES technology show, held in Las Vegas this month. I'll admit I'm fascinated by their ability to translate, as well as act like your smartphone, except in a discrete way.

Rokid AR glasses look like regular eyewear and weigh just 3 ounces, and they can translate from Chinese to English. XanderGlasses Connect are for those with hearing difficulties; the latest model, XG Connect, supports 26 languages, with a companion app. Others include Halliday AI glasses, which work with a ring you wear that functions as your trackpad, and Lawk View from Lawk Technologies.

Let us know if you try one.

Wherever you're headed, here's  six surprising travel hacks learned after five continents, 15 countries, 52 flights last year. Photographer: David Paul Morris/Bloomberg

Is it safe to visit LA? 

Not only is it safe for you to visit Los Angeles—it's deeply desired by those who live here, says our LA-based colleague and reporter  Hannah Elliott

While the air quality may be less than optimal for those with the most severe sensitivities, the skies are blue and temperatures are hovering in the balmy 70s. (Air conditions differ even in neighborhoods that are quite close to one another. In most cases, any visible smoke high in the atmosphere hasn't been at ground level, making conditions look worse than they actually are.) Roads are open (you'll still need to reroute yourself around the portion of Pacific Coast Highway that goes from Sunset Boulevard to Malibu), and the weather is fine.

Car lovers and auto insurers have been  sorting through the aftermathPhotographer: Jason Ryan/Getty Images

In fact, the absolute best thing you can do to help us as we build back Altadena and Pacific Palisades is to come invest your money and time in our communities. Eat at our great restaurants, stay in our boutique hotels, drive our world-class roads, shop, hike, spa (that's a verb, right?) and explore the desert, ocean and mountains we call home. LA is also the best launchpad for excursions to Las Vegas, Palm Springs and Big Sur, just saying …

If you had a work trip planned here—a photo shoot, a film production, a launch or an annual corporate meeting—it's doubly important that you come visit. The thousands of folks who've had their livelihoods affected by the fires covet your patronage. Please keep us on your schedule. We can't wait to see you.

Five surprisingly affordable hotels for a last-minute ski trip. Source: Mr Tripper/Experimental Group 

Is it crazy to plan a last-minute ski trip?

Not at all! After several years of warm winters, record snowfall has hit destinations from Niseko, Japan, to the Alps. 

Travelers should jump on the opportunity—and indeed they are. Luxury travel expert Jack Ezon, founder of Embark Beyond, shared with us that 80% of the ski trips his company has planned this season have in fact been last-minute, with people responding to big snowfall in such places as Japan and Utah.

And it doesn't have to cost a fortune. My colleague Sarah recently put together a list of affordable ski resorts. Take La Couronne, just 15 minutes outside Chamonix village in France, at $100 a night; it's been renovated and has a sauna, a steam room and 24 new rooms. Rooms at Grand Hyatt Deer Valley in Utah start at $350. Or you could make the journey to Japan, where the currency exchange rate is quite favorable, and stay at the newly opened Nikko Style Niseko Hanazono for $200 a night.

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