Friday, January 10, 2025

Bill Ford’s surprise Trump call

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by Keith Naughton in Detroit

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Thanks for reading Hyperdrive, Bloomberg's newsletter on the future of the auto world. Read today's featured story in full online here.

Expecting a Seat at the Table

Ford Motor Chair Bill Ford said Elon Musk's relationship with Donald Trump won't hurt legacy carmakers and that the president-elect has a better grasp of the auto sector than during his first term.

"This time he understands the importance of our industry," Ford said in an interview in Detroit. The great-grandson of company founder Henry Ford said Trump called him last week to discuss the car sector, tariffs and the importance of a healthy manufacturing base in the US.

It took some "education" to bring Trump up to speed on the auto industry during his first four years in office, Ford said. He's not worried that Trump's alliance with Musk, the chief executive officer of Tesla, will hurt Ford or its peers.

"We are aligned on a lot of issues," Ford said of Musk.

Ford Executive Chair Bill Ford. Photographer: Bill Pugliano/Getty Images North America

Ford is the second auto industry leader in a matter of days to downplay the risk that other carmakers will lose out after Tesla's CEO emerged as Trump's biggest benefactor during the US presidential campaign. Hyundai Motor CEO José Muñoz offered a similar take earlier this week, telling Bloomberg Television that he wasn't concerned.

Investors seem to be betting otherwise, wagering that Tesla will be a major beneficiary of Trump's return to the White House. The carmaker has added more than $460 billion of market capitalization since Election Day, which is roughly the equivalent of ToyotaBYD and GM's combined valuations..

Trump's first term in office roiled the US car industry. His administration levied new tariffs and threatened others, revamped free trade agreements and rewrote key regulations affecting auto companies.

Ford was a frequent target of Trump's ire. Before he won the 2016 election, Trump attacked the company over plans at the time to produce vehicles in Mexico. Ford was also among the carmakers targeted by an eventually scuttled Justice Department probe of a pact on fuel-efficiency standards that companies reached with California regulators.

Then-Ford CEO Jim Hackett, Bill Ford and Trump at Ford's Rawsonville Plant in Ypsilanti, Michigan, in May 2020. Photographer: Brendan Smialowski/AFP via Getty Images

Ford acknowledged that his relationship with Trump "had its ups and downs" during his first term. He believes Trump is very interested in connecting with auto workers, but not necessarily their union leaders. He added that he thinks Trump will be helpful for Ford, because the incoming president wants to see the US auto industry grow.

Ford said he and Trump also discussed EV tax credits for consumers and manufacturing incentives for EV and battery production. Trump has vowed to reverse Joe Biden's EV policies — which include $7,500 tax credits toward purchases of certain electric cars — on day one of his presidency.

"I feel very confident going forward that Ford will have a voice and a seat at the table," Ford said, noting that he spoke with the president-elect for a "long, long time."

Ford wasn't expecting a call from Trump and didn't pick up the first two times his phone showed someone was dialing him from Boca Raton, Florida.

"On the third time, I figured I better pick this up. And he said, 'Hey, Bill, it's Donald Trump.'"

Besides car talk, Trump also was eager to discuss the Detroit Lions, the football team owned by the Ford family that's a top seed in the upcoming NFL playoffs after its best season ever. "He's a big football fan," Ford said of Trump.

Ford said his overall takeaway from the call was that Trump is out to "help the American auto industry, and not just the industry itself, but actually help the workers in the industry. He cares very much about the people in the plants."

News Briefs

  • Tesla facelifts Model Y with Cybertruck-like front end.
  • Mercedes sales drop on China weakness, EV slump.
  • China's Zijin is in talks with $6 billion lithium miner.

Before You Go

An electric vehicle at a charging station in the Car Valley area of Wuhan, China. Source: Bloomberg

For EV makers in China, 2024 was a banner year. Retail sales of EVs and plug-in hybrids jumped more than 40% to almost 11 million vehicles and may top 13 million this year, according to China's Passenger Car Association. The government played its part, extending support for clean cars to boost consumption in a faltering economy. A cash-for-clunkers program that paid people to turn in old jalopies in favor of EVs — or at least more-efficient models — has been renewed another year. State agencies have been told to snap up greener vehicles. All of this leaves less room for gas-guzzlers. Chinese manufacturers still sold almost 14 million of them in the 11 months through November. But in 2017, the full-year figure was closer to 24 million.

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