Thursday, November 7, 2024

Supply Lines: Taking tariffs in stride

Listen to many economists and the tariff-paved road ahead for the global economy following the election of Donald Trump to another term in t

Listen to many economists and the tariff-paved road ahead for the global economy following the election of Donald Trump to another term in the White House is one destined for lower growth, higher inflation and plenty of turmoil.

Then there's the alternative version CEOs seem to have seized on, as we examine here. In earnings calls and interviews recently, plenty have projected doubt that Trump will deliver on all the tariffs he has threatened. And, if he does, they add, they are more than ready to adapt.

In a call with analysts Wednesday shortly after Trump's victory being called by US media outlets Oliver Zipse, BMW's CEO and chairman, dismissed any threat of tariffs hitting the German carmaker's business as premature. "It might also only be that this is a verbal issue," Zipse told analysts. Meanwhile, BMW shares tumbled on exactly those fears.

Stanley Black & Decker CEO Donald Allan Jr. told analysts recently the company had been planning for a Trump victory and a new tariff regime since the spring. "We have a playbook on the shelf ready to go," Allan said. 

There are, of course, big questions hanging over Trump's threats that start with a track record of promising more than he delivers. His first term in office was renowned for chaotic economic policymaking and bitter internal battles between rival aides on trade.

It also fell far short of delivering what he campaigned on in 2016. A promise to abandon NAFTA turned into a renegotiation and a rebranding (meet the USMCA). Yes, he delivered tariffs on some Chinese imports and triggered a shift in production to other countries. But he also included vast exceptions and let off CEOs who pleaded their case.

QuickTake: Why Trump's Plan to Escalate Tariffs Has Many Haters

Apple's Tim Cook avoided most of the company's China-assembled products being subjected to Trump's tariffs in 2018 by flying in to dine with Trump at his golf club in Bedminster, New Jersey, and arguing that such duties would only hurt the US company in its competition against South Korean rival Samsung.

Photographer: Eva Marie Uzcategui/Bloomberg

"I thought he made a very compelling argument," Trump told reporters the next day. Most of Apple's products avoided the 25% tariffs.

Part of what is driving the sanguine response from many CEOs is that the world has changed since Trump's first term. Companies have practice avoiding tariffs and realigning supply chains. These are core skills now, honed through the chaos of the pandemic and the advent of an era in which geopolitics can drive trade and investment more than cost efficiencies.

Accepting Protectionism

We also live in an time in which the same CEOs who once backed big free trade agreements seem to accept protectionism.

During a recent Bloomberg interview Robin Niven, the CEO of Bank New York Mellon, recounted a meeting earlier this year with German CEOs in which they bemoaned the competition the country's auto industry faced from Chinese electric vehicles. US automakers aren't facing that threat, Niven pointed out, thanks to tariffs imposed first by Trump and raised by President Joe Biden.

His point was that the details and objectives of tariffs matter and that in a new Trump administration that will remain the case. Sure, a 10% to 20% universal tariff as Trump has threatened would fuel inflation in the US, Niven said. But it's also unclear that will ever happen, he insisted. "I take with a pinch of salt anything that a candidate says in the immediate run-up to the election," he said.

Related Reading:

Shawn Donnan in Washington

Click here for more of Bloomberg.com's most-read stories about trade, supply chains and shipping.

Charted Territory

Trade wars return | China's export growth surged in October to the fastest since July 2022, extending a months-long boost to the economy that may be jeopardized by Trump's election and his tariff threats. Exports rose 12.7% from a year earlier and imports fell 2.3%, leaving the third-highest monthly surplus on record. Steel exports from China hit the highest level since 2015.

Today's Must Reads

  • Canada's deputy prime minister highlighted her country's tougher approach to Chinese exports, seeking to gain favor with Trump and his key advisers ahead of his return to power in Washington.
  • In this  Talking Transports podcast, Scott Pruneau, ITS Logistics' CEO, shares his insights about how the company's hybrid approach has helped it organically gain market share.
  • Central banks globally should anticipate extra challenges as Trump returns to the White House, Reserve Bank of New Zealand officials said.
  • An expanded US-China trade war during Trump's second term could slash the Asian nation's economic growth by two percentage points and prompt Beijing to stimulate domestic demand, according to Macquarie Group.
  • Large US tariffs on China may have an "adverse effect" on Australia, though the Aussie dollar has so far shown limited reaction on a trade-weighted basis to Trump's victory, a senior Reserve Bank official said.
  • South Korea will take a range of steps to cope with the impact of the US election as it expects "significant" changes should Trump implement his campaign pledges.
  • Airbus will need to almost double its monthly deliveries in the last eight weeks of the year in order to meet its annual guidance. 

On the Bloomberg Terminal

  • Donald Trump is headed back to the White House, and he's likely to impose new tariffs on China. How will China respond? Beijing's retaliatory targets could be aimed at agricultural and energy exports from Republican-leaning states, Bloomberg Economics says. 
  • For India, the levies he imposed on China during his first term provided a boost. With Trump headed for another term, India could turn the proposed US trade restrictions into another opportunity, according to Bloomberg Economics.
  • Run SPLC after an equity ticker on Bloomberg to show critical data about a company's suppliers, customers and peers.
  • Use the AHOY function to track global commodities trade flows.
  • See DSET CHOKE for a dataset to monitor shipping chokepoints. 
  • For freight dashboards, see {BI RAIL}, {BI TRCK} and {BI SHIP} and {BI 3PLS}
  • Click HERE for automated stories about supply chains.
  • On the Bloomberg Terminal, type NH FWV for FreightWaves content.
  • See BNEF for BloombergNEF's analysis of clean energy, advanced transport, digital industry, innovative materials, and commodities.

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