The TikTok video platform, which is wildly popular among young Americans, is set to be banned in the US, writes Bloomberg's Big Tech editor Sarah Frier, if it can't find an American buyer. Is this a job for… Elon Musk? Plus: A climate-hostile administration is on its way, and why we should appreciate Martha Stewart. If this email was forwarded to you, click here to sign up. The law that will ban TikTok unless its Chinese owner agrees to sell it to an American buyer was timed conveniently: to take effect in January 2025, after politicians had the chance to use the app as a tool in their election campaigns. President-elect Donald Trump invested heavily in reaching voters via the platform and won. Now, even though the idea to ban TikTok originated in his first presidency, he's changing his mind. Those who worked on Trump's campaign tell me they perceive the platform as fairer to him, and to influencers in his network, than the other big social networks. It doesn't have the messy history of banning him after the Jan. 6 Capitol riot, as Twitter, Instagram and Facebook did—he didn't even have an account there until this year. When he joined, his audience grew rapidly, and his team shared reports of positive commentary from fans. Meanwhile, the apps of Meta Platforms Inc., though they restored Trump's accounts, stopped political content from going viral at all this cycle, making them much less useful to his campaign. (The chill on political speech is being felt inside the company as well; CEO Mark Zuckerberg won't even talk about elections on his earnings calls anymore.) TikTok supporters at the Capitol in April. Photographer: Anna Moneymaker/Getty Images TikTok, whose parent, ByteDance Ltd., sued to block the law, is awaiting a US Court of Appeals decision by Dec. 6—which the losing side could then appeal to the Supreme Court, further delaying the final resolution. As my colleague Alexandra Levine wrote, the path from there to save TikTok is unclear: "It's possible Trump could devise an alternative solution to a sale, urge Congress to roll back the law or instruct his Justice Department not to enforce it, but none of those scenarios are as simple as they sound." It's also possible that once he's president, with access to national security information about why it was targeted for a ban, he'll stick with the plan. If he does, Trump has a strategic opportunity: to help find the future owner of a social media app used by more than half of Americans. He's already benefited from Elon Musk's purchase of Twitter, which Musk turned into X and used to help Trump secure the presidency. Steven Mnuchin, the Treasury secretary in the first Trump administration, has already raised his hand as a potential buyer for TikTok. Trump has other friends in media and entertainment who may be very interested in the property. And he has a financial interest in social media himself, with his right-wing Twitter clone, Truth Social. It's also possible that Trump will ask Musk, who's now a close ally, for advice. That conversation, if it hasn't happened already, would only add to Musk's ever-growing list of conflicts of interest, as X could benefit in a market where TikTok is weakened. But Musk, who's also a few hundred billion dollars richer than Mnuchin, could solve the problem with a bid of his own. |
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