Saturday, October 19, 2024

Uber's bumpy road to net zero

The plan needs a massive push for EVs |

Today's newsletter looks at how Uber is aiming to make EVs more available — even if you only ever get to experience one from the backseat. You can read and share a full version of today's lead story on Bloomberg.com. For unlimited access to climate and energy news, please subscribe.

The electric avenue   

By Akshat Rathi

Companies don't seem to want to talk about climate goals these days.

In the US, there's political backlash against environmental initiatives and trepidation which way the election goes. In Europe, companies with ambitious emission goals are struggling with their core responsibility of profitability and staying competitive. In Asia, corporations continue to lag their western peers on setting sustainability targets.

Uber Technologies Inc. isn't hushing — even though it finds itself among the laggards. The ride-hailing giant has seen its emissions rise dramatically, up nearly 60% between 2021 and 2023 as its business experiences rapid growth. But Uber Chief Executive Officer Dara Khosrowshahi is still talking climate. He sees the only route to managing both profitability and sustainability is to go electric.

Dara Khosrowshahi, chief executive officer of Uber Technologies Inc. Photographer: Jose Sarmento Matos/Bloomberg

"We certainly are leaning in with our own pocketbooks," he said on the Zero podcast. "Our innovation is focused on making electric vehicles more delightful, available for everybody."

About 10% of all miles driven in an Uber around the world are now in an electric car. And Khosrowshahi is proud that for one in four Uber customers, their first ever experience in an electric car happens while using the ride-hailing service.

Nowhere in the world is Uber doing better with its electric ambitions than London — where 30% of miles driven in its vehicles are zero-emission. The company used to charge customers a "clean air fee," which was collected and used to subsidize the purchase of electric cars for Uber drivers. My random Uber Green ride on Thursday night happened to prove that point, with the driver saying he bought a Kia EV6 because Uber's offer made it affordable.

All that doesn't mean Uber is smashing its climate goals. Its emissions are rising faster than it's electrifying the fleet. In London, it wanted all miles driven to be electric by 2025. That's not going to happen, Khosrowshahi conceded. The goal is to reach 100% electric in all of Europe, US and Canada by 2030 — which he said is going to be a stretch.

The answer isn't to give up on the targets, said Khosrowshahi. "Climate is a team sport," he likes to say. And so the company is lobbying the European Union to increase the adoption of electric cars. It's specifically pushing for more aggressive targets to electrify corporate fleets of vehicles and for making ride-hailing platforms run fully electric by 2030.

Stricter electrification targets wouldn't just benefit Uber, but other companies with huge needs for moving goods, said Stef Cornelis, director of electric fleets at the non-profit Transport & Environment. "It'll create a level playing field across the sector," he added.

These lobbying efforts, however, are potentially setting up a fight with other giant companies. German electric car sales have slumped this year and that's spurred many of its automakers to ask the EU to reconsider its 2025 fleet-emissions targets. Carmakers across the bloc could face billions of euros in fines if they fail to meet them. One way the EU has responded is by putting tariffs on Chinese electric cars, which are often cheaper than their European counterparts.

Neither the tariffs nor the counter lobbying worries Uber's Khosrowshahi very much. The company has signed a partnership agreement to get 100,000 electric cars from Chinese company BYD, which Khosrowshahi said could be on the road by 2030. If Europe and the US raise tariffs, he thinks the BYD electric cars will find a market in Asia and South America.

Growing an electric ride-hailing fleet is now core to Uber's business model. "Our number one competitor is personal car ownership," he said. "In the US, we want you to get rid of that second car and in many other places in the world, we want you to get rid of the car."

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This week we learned

  1. One of the most popular apps is for tracking fires. Watch Duty has amassed about 2.8 million downloads since its 2021 launch. For a brief moment this summer, it was No. 1 on Apple's list of free apps, ahead of ChatGPT, Google and TikTok.
     
  2. Britain's flood insurance is evaporating. A unique insurance program that allows homeowners to get flood cover even if they're inundated ever year is expiring in 15 years, raising fears some houses will become uninsurable and unsellable.
     
  3. A 1,000-year deluge can happen anytime. While back-to-back rainstorms called once-in-1,000-year events seem confusing, in reality, it's all about probability. Understanding the odds — and how climate change is shifting them — is more important than ever for communities and infrastructure managers. 
     
  4. AI is looking through your garbage. Cities are trialing artificial intelligence-enhanced methods to help improve their waste management, including reducing contaminants in their recycling and composting streams.
     
  5. Shakespeare's original work requires a precise climate. A new solar thermal system at the British Library is maintaining the right temperature and humidity levels to preserve the building's historic books, including the Bard's First Folio.
Solar thermal collectors, manufactured by Naked Energy, on top of the roof of the British Library in London. Source: Naked Energy

Worth your time

The European Union unveiled its Green Deal five years ago with the goal of making it the cornerstone of the bloc's growth and setting the agenda for the world. Yet fault lines are now starting to show. Despite the intensifying climate crisis, a right-wing shift in European politics has stirred opposition to the plans and threatens to stall progress. The target of the pushback is on transport and heating policies, which will touch the bloc's 450 million people more directly than anything that's come before. Read the full story to see just how far Europe's green ambitions are being toned down. 

As climate policies on transport and heating start to impact consumers, a battle over the EU's future is taking shape. Photographer: Milan Jaros/Bloomberg

Catch up with Bloomberg TV

Francine Lacqua sits down with Estelle Brachlianoff, CEO of the world's largest environmental-services company, Veolia. Brachlianoff has been at Veolia for almost two decades, and at the helm for two years, helping to guide the company's global growth. She talks about how waste management has become fashionable as the effects of climate change become more extreme, and why there's a solution to every environmental challenge. Leaders with Lacqua Goes Green features interviews with key decision makers across a range of industries to see how they're navigating the climate transition.

Estelle Brachlianoff, chief executive officer of Veolia Environnement SA Photographer: Jose Sarmento Matos/Bloomberg

Want to hear more from Uber?

On Zero, Dara Khosrowshahi talks with Akshat Rathi not only about the company EV goals, but also autonomous cars, flying taxis, carbon accounting and what a just transition would look like for its workforce. Listen now, and subscribe on Apple,  Spotify, or YouTube to get new episodes of Zero every Thursday.

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