Hi, I'm Louise from Bloomberg UK's breaking news team, catching you up on this morning's business stories. Have you been lured in by the bright colours and fruity smells of a vape in the past few years? Well, you're not alone. Imperial Brands, which makes Winston cigarettes and Golden Virginia rolling tobacco, expects sales in its "next generation products" (think vapes, nicotine pouches etc) to grow as much as 30%, and operating losses in the unit to decline. Profits, though, are still being propped up by tobacco. Cigarette sales are being supported not by strong volumes given the shift away from tobacco (though it notes pressures are easing), but strong pricing. Its strategy seems to be paying off. The group plans to return around £2.8 billion in 2025 — up from £2.4 billion in the year just gone. Shares popped about 4%. Healthy, at least, for shareholders. What's your take? Ping me on X, LinkedIn or drop me an email at lmoon13@bloomberg.net. Oh, and do subscribe to Bloomberg.com for unlimited access to trusted business journalism on the UK, and beyond. |
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