Tuesday, October 8, 2024

Germany stays cool to an Italian come-on

Plus: Rate cuts in the real world

Germany's Commerzbank has been in the news over the past few weeks as it draws interest from Italian bank UniCredit. Bloomberg's Nicholas Comfort in Frankfurt writes about how, money aside, there's national pride at stake. Plus: Why it takes time for Fed rate cuts to work their magic and how Jellycat toys went viral.

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Germans love Italy. It's a great place to vacation. It makes really fast cars (especially the bright red or banana yellow ones). And it feels like Germany has as many trattorie as beer gardens. But when it comes to banking, it's become clear in recent weeks, many German politicians have scant interest in an Italian connection.

In September, Milan-based UniCredit SpA said it had acquired 9% of Commerzbank AG, Germany's No. 2-listed lender. The Italians have since increased that to 21%, and UniCredit boss Andrea Orcel says he'd be open to a full takeover. In Berlin, that idea—and Orcel's stealthy approach—landed with a resounding thud. "Unfriendly attacks, hostile takeovers are not a good thing," Chancellor Olaf Scholz said after learning that UniCredit had upped its stake. Commerzbank is a pillar of the German economy, he said, and it's doing just fine on its own.

Bettina Orlopp, Commerzbank's new chief executive officer, says the bank is on a "very, very good track." But she's held at least one video call with Orcel and his team, and on Oct. 7 the German daily Handelsblatt reported that she's accelerating a strategic assessment of operations to better prepare for a potential takeover offer.

Orlopp. Photographer: Alex Kraus/Bloomberg

Although Europe has become increasingly integrated in the past few decades—main streets and malls across the region look pretty similar, and big industries such as autos and airlines have undergone a ton of consolidation—banking mostly remains restricted to national markets. One big reason: Lenders are generally barred from, for instance, using German deposits to offer loans in Italy. But a successful UniCredit bid for its German rival has the potential to nudge other CEOs to consider cross-border combinations or acquisitions.

A quick look at the data indicates Commerzbank investors might benefit from a tieup. UniCredit already owns a German lender, HypoVereinsbank, which generates about twice as much revenue per employee as Commerzbank. The latter is years behind after long sticking to its old-style brick-and-mortar branches, while UniCredit's German business shrank its network to focus on providing a better experience in a smaller number of outlets. As an investor, Orcel is already giving Commerzbank tips, but doing "something greater"—his words—by combining the two would allow deeper savings while creating Germany's biggest bank by revenue.

UniCredit has seen its stock surge under Orcel, and today it offers investors the fattest payouts—in terms of dividends and share buybacks—of any European lender. Investment bank Keefe, Bruyette & Woods says UniCredit "has a formula that works," and replicating it at Commerzbank could make sense.

The German government might not like the prospect of an acquisition, but it acknowledges the state has a limited ability to intervene. Commerzbank's labor representatives say a takeover could cost two-thirds of employees their jobs, though they, too, have little power to block a deal. Crosstown rival Deutsche Bank AG, for now the country's largest lender, is just finding its footing after a decade of strategy reboots. Chief Financial Officer James von Moltke says there's still "work to do" before his bank might get involved in any battle for another lender.

Citigroup analysts predict that UniCredit will eventually get regulatory approval to increase its stake in Commerzbank and, depending on the price, would win the backing of institutional shareholders if it were to attempt a takeover. For Hans Peter Burghof, a professor at the University of Hohenheim in Stuttgart, that's not necessarily a bad thing. Italian finance, after all, traces its roots to the Venetians and the Medici. "Italians," Burghof notes, "have been engaged in banking for longer than we have."

In Brief

What Fed Moves Mean for Your Wallet

Illustration: Clay Hickson for Bloomberg Businessweek

The Federal Reserve's decision in September to lower interest rates by a more-than-expected 50 basis points has fanned hopes that additional cuts are coming as inflation slows. That promises relief for households and businesses that have been coping with the highest borrowing costs in decades.

Less clear is how long it will take the benefits of cheaper money to ripple through the whole economy. While some sectors, such as real estate, have felt an immediate impact, others will take longer to see the effects.

One reason is that rates are still high. The so-called neutral policy rate, the level at which interest rates are neither stimulating nor holding back the economy, is thought to be well below the Fed's current benchmark rate of 4.75% to 5%, which is widely regarded as still restricting economic activity. A surprisingly strong employment report for September, released on Oct. 4, is likely to discourage the Fed from more aggressive cuts.

Kathy Bostjancic, chief economist at Nationwide Mutual Insurance Co., reckons the neutral rate is about 3.75% to 4%. "Consumers have already started to feel some relief from lower borrowing rates for loans on autos and homes," she says. "But it will take further rate cuts for the relief to become material and greatly support demand for autos and houses."

For more on how the cuts will affect car shoppers, homebuyers, borrowers and small businesses, read Enda Curran here: Rate Cuts Need Time to Work Their Way Through the Economy

The Rise of Some Extremely Huggable Toys

Illustration: Shira Inbar for Bloomberg Businessweek

In June the influencer Spencer Barbosa posted a TikTok introducing her roughly 10 million followers to what she called her family. "The family!" Barbosa said in the video, which now has more than 110,000 likes and almost 500 comments. Faux-embarrassed, she corrected herself: "The collection."

One by one, Barbosa trotted out more than a dozen Jellycats—a brand of stuffed toys—while commenting with self-deprecating humor. Among her plush menagerie were two elephants, a narwhal, a panda, a mammoth, plus a coffee cup and a cloud. "It's literally insane," Barbosa said in the video. "I'm 21—why do I sleep with 14 stuffed animals?"

She isn't alone. Over the past four years, Jellycat Ltd., a 25-year-old British company whose unique plushie designs retail for anywhere from $11 (for a smiling kiwi) to more than $800 (a three-and-a-half-foot bear), has gone from an in-the-know brand beloved by celebrities to one of the internet's favorite toys. On TikTok, the hashtag #jellycat has been used in almost 143,000 posts, in which users unwrap Jellycat croissants, shop for Jellycat bunnies, clear their bedspreads of Jellycat stars and rainbows and more. Similar posts can be found on Xiaohongshu, China's Instagram-like app, which has almost 1.2 billion posts tagged #jellycat. In the Reddit community r/Jellycatplush—which has 27,000 members—fans share photos of their collections and solicit name ideas.

Sales of the ultrasoft toys increased almost eightfold from 2013 to 2022. Sunny Kim and Rachel Phua write about the phenomenon in Going Viral: How Jellycat Plushies Became a Gen Z Obsession

Preparing for Hurricane Milton

15 feet

That's how high of a storm surge the AquaFence at Tampa General Hospital is designed to handle. The waterfront facility relies on modular flood walls to protect it from flooding, and Hurricane Milton is about to give its greatest test yet.

The Cost of Tariffs

 "It really didn't matter how low I went on the price. I was not competitive."
Dustin Preslar
Plant manager at Pitts, a trailer manufacturer in Alabama
Businesses in Pittsview, Alabama, and Emporia, Virginia, both make trailers essential for commerce. The towns show the surprising consequences of trying to protect American jobs amid the US and China's tariff battles.

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