Thursday, September 5, 2024

Netflix and chill the planet

Green streams are made of this... |

Today's newsletter looks at how Netflix is trying to shrink the carbon footprint of some of your favorite TV shows. You can read the full story on Bloomberg.com. For unlimited access to climate and energy news and original data and graphics reporting, please subscribe.

The green stream dream 

By Michelle Ma

There's a soft, afternoon glow suffusing an intimate scene between the plucky protagonist and her wood-chopping, flannel-shirted love interest's mother on the Vancouver set of the Netflix Inc. show, Virgin River. A soapy drama centered on a nurse practitioner in a small, northern California town, Virgin River is the kind of show that reliably delivers buried secrets, thwarted villains and reunited lovers. That fake sunlight — the combined power of two massive 18,000-watt lights running on a giant battery — is how Netflix wants to clean up the dirty business of Hollywood productions.

On most film and television sets, illumination is powered by loud, clunking diesel generators. Virgin River is one of a number of Netflix's productions replacing generators and fossil fuel-based transportation with greener alternatives. In Atlanta, Stranger Things is dabbling with solar-powered trailers, and just outside London, Bridgerton has tested a hydrogen power unit.

On the set of the Netflix series Bridgerton. Photographer: Liam Daniel/Netflix

It's all part of Netflix's plan to cut its emissions roughly in half by 2030. Yet its progress has been marginal in the three years since it began focusing on sustainability in 2020.

Netflix is testing whether it's possible to grow audiences and ambitions while cutting greenhouse gases. What it's revealing is that prioritizing aggressive revenue growth and maintaining its spot as the world's top streamer make it hard to reach its climate goals; its sustainability efforts take a backseat to the will and vision of Netflix's creatives, who literally run the show.

"Getting the shot is still paramount, and that's often not an environmentally efficient or responsible way to approach it," says Hunter Vaughan, a University of Cambridge researcher and the author of Hollywood's Dirtiest Secret: The Hidden Environmental Costs of the Movies. "Without challenging these ideological foundations, the real positive change isn't going to happen."

Can Netflix help inspire greener changes across the wider filming industry? Read the full story on Bloomberg.com. 

Not a leading role 

2%
This is how much electric or hybrid vehicles and clean mobile power — like batteries and hydrogen systems — contributed to Netflix's overall avoided emissions in 2023. 

Truth is stranger than fiction 

"[A]ll of the current shows on TV that are taking place right now, or in the near future, that don't portray climate change… those are the science fiction shows. It is currently happening. We are already living in a 1.1C world."
Dorothy Fortenberry
Writer and executive producer of Extrapolations 
Fortenberry spoke on the Zero podcast about the growing demand for climate stories and how reality is already aligning and digressing from the near-future she helped imagine in the Apple TV+ drama Extrapolations.

More from Green

Emissions from India's high-polluting power industry must peak by 2026 for the country to hit net zero by the middle of the century and align itself with the Paris Agreement, according to BloombergNEF, a target that's unlikely to be met due to the government's push for the continued use of coal.

The world's third-biggest emitter needs $12.4 trillion in investment to reach net zero ahead of its official target of 2070, BNEF said in its New Energy Outlook for India published Thursday. That includes funding to accelerate clean energy deployment, large-scale adoption of electric vehicles, and scaling up new technologies like carbon capture and green hydrogen to decarbonize the coal-dependent economy.

Singapore is boosting its clean energy import target. The city-state now aims to import 6 gigawatts of clean electricity by 2035, up 50% from its initial plan, Singapore's Energy Market Authority said Thursday.

South Korea is likely to slow its renewables buildout. The nation will focus on nuclear power and hydrogen to reach net zero by the mid-century, according to the country's vice energy minister, as it struggles to expand solar and wind.

Morgan Stanley is quietly scaling back its plastic goal. The bank no longer has an explicit financing target to tackle plastic pollution, saying the decision is linked to the absence of quality data. 

Weather watch

By Ben Sharples and Dominic Lau

Hong Kong raised its storm warning to the third-highest level as Super Typhoon Yagi skirts the city, with flights set to be disrupted throughout Friday as the storm tracks toward southern China.

The Hong Kong Observatory issued a so-called Typhoon Signal 8, a warning of gale or storm-force winds near sea level, at 6:20 p.m. local time. It expects the alert will remain at least until noon on Friday. The train to the airport and the city's underground rail services will normally run on a limited schedule when the alert is raised, depending on the severity of the storm. 

Under the stock exchange's current rules, the city's $5 trillion equity market will now cancel its morning trading session. The afternoon session could still begin if the alert is lowered at noon.

Read the full story here

Worth a listen

Cutting carbon emissions is the goal for every industry, but some industries have it harder than others. In Australia, two startups, both with backing from the Clean Energy Finance Corporation, are tackling net zero in sectors known for their intractable carbon footprints: aviation and mining. Listen now, and subscribe on Apple or Spotify to get new episodes of Zero every Thursday.

More from Bloomberg

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  • Energy Daily for a daily guide to the energy and commodities markets that power the global economy
  • CityLab Daily for top urban stories and ideas, curated for your inbox by CityLab editors
  • Tech Daily for what to know in tech

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