Wednesday, September 4, 2024

Can Apple win after the AI bubble market test?

Nothing about the US economy looks or feels like an imminent recession. So, in some ways, I wasn't concerned, as such, about the record $279

Nothing about the US economy looks or feels like an imminent recession. So, in some ways, I wasn't concerned, as such, about the record $279 billion market cap loss for Nvidia on Tuesday. But add on the Department of Justice antitrust probe into the chipmaker's business practices — and the equity market's bad September track record — and it looks a little more worrisome.

Why? Well, it looks like a sign that the bull market is exhausted. Nvidia's results were, by any normal yardstick, phenomenal, with its quarterly revenue more than twice what it was a year earlier. But it's forecast — which, again, pointed to continued growth — wasn't enough to meet investors' extremely lofty expectations. The resulting selloff was enough to pull the S&P 500 back from the verge of another record high. It feels reminiscent of September 2000 and the demise of the Internet Bubble. That was a seismic event which required at least a few years' wait for clear winners to emerge. In a similar downturn, Apple might be a beneficiary this time from an economic perspective — even if the stock doesn't win.

As we delve into these issues, here are some of the points I want to make:

  • Nvidia has failed the test as the bull market's linchpin 
  • Since fall is often a period when investors are tested, that is worrying
  • The economy is not in a recession yet. So watch that jobs report
  • If we do slip into a bear market, recovery will be long
  • Watch Apple in artificial intelligence as we recover

Nvidia is coming unstuck as a bull market Pied Piper

Let's pick up where we left off last week, when my thesis was that Nvidia's earnings report could be a potentially galvanizing force for this bull market — if they really knocked the cover off the ball. They did beat. But after the earnings came out, Nvidia's share price dropped — so great were expectations. 

Since then, the chipmaker has sagged, even leading the market lower on its crucial first post-Labor Day session, losing the largest market capitalization for a stock ever. We're talking a single-day loss greater than the entire market cap  of oil giant Chevron. And then came a DOJ probe, getting out in front of potentially anti-competitive business practices before the market for artificial intelligence becomes mature. The US Department of Justice seems to be saying it wants to prevent Nvidia becoming what Microsoft was at the turn of the century for operating systems and Google now is for Internet search — a monopoly that can abuse its market position in an important segment of business.

This speaks to a sea change in market sentiment. We've gone from euphoria over the last year and a half about the promise of AI to reduce costs and improve productivity to now punishing the industry's leader for not beating estimates enough, with an antitrust probe adding to the downside risk. That's a lot to overcome, not even considering the growing doubts about what — ultimately — artificial intelligence will be used for. There has so far been few signs of it living up to the revolutionary promise that has fueled the massive investment-spending spree by the biggest tech companies, and if it doesn't emerge, they could very well pull back.

The problem is that Nvidia — the prime recipient of all that spending on the AI buildout — has been leading the market higher up until now. And it may face a test on whether it closes below $100, a level it briefly broke early last month. If it does, the momentum could take the stock much lower. And for an S&P 500 trying to hit new highs, that's a near-fatal blow, given that Nvidia accounts for around 6% of the index.

We've seen this movie before, in 2000. It wasn't a good show

It's no coincidence this is all coming to a head now. Labor Day in the US is when mindsets change. School starts, the summer vacations are over and people are ready to take a more serious look at business. In markets, this often leads to convulsions that climax in September and October. The market crises surrounding Long-Term Capital Management and Lehman Brothers happened in September. And the market crashes of 1929 and 1987 were in October. This morning, Economist David Rosenberg pointed out in his daily note that, in the last 30 years, September is the only month with a negative average performance, with the S&P 500 dropping 1.3% on average. 

Now, back during the Internet Bubble, the market faced a similar test to today — and failed. The Nasdaq 100 had topped out in March and entered an official bear market by April, down over 30% in less than a month. But the Nasdaq clawed back gains over the summer and was down less than 15% as the month of September began. Despite that loss, the broader S&P 500 index almost surpassed all-time highs on September 1st, 2000, the last trading day before Labor Day.

And then the bottom fell out.

Mind you, the US economy was just fine. Real GDP grew a still prodigious 3.5% in 2000 after a heady 5.0% advance in 1999.  No one was screaming recession. The bull market had simply exhausted itself.

The result, however, was a recession by the spring of 20001 as the loss in stocks mounted and capital investment got cut. To me, this was a classic case of feedback from the market into the real economy leading to bad outcomes, something we are hoping to avoid now.

By the numbers

7.67 million
- The number of job openings available in July, down from a high over 12 million in 2022 but still above a peak of 7.49 million before the pandemic

The US economy today is decelerating but not near recession

If you look at the numbers — from jobless claims to consumption to GDP growth — they all tell a tale of decent if somewhat declining economic growth. Job openings in the most recent data released Wednesday showed more jobs in July than at the height of the pre-pandemic US economy. Given how juiced up growth was, and how the excess demand had led to inflation, one could argue this moderation is a good outcome.

West Texas Intermediate Oil is trading for around $70 a barrel now, where it had seemed to flirt with $90 as recently as April. That's great for people's pocketbooks. So the Federal Reserve's rate hikes have done their job. If anything, rates are too high, with the upper bound of the fed funds rate, at 5.5% some 3% higher than the Fed's preferred measure of inflation. That gives the Fed ample opportunity to cut.

Some economic forecasters are predicting jumbo rate cuts to match with the jumbo rate hikes we witnessed after the pandemic. In fact the swaps market that shows the market's collective thinking around rate cuts has over 100 basis points of cutting priced in until the end of the year. That would mean the Fed needs to cut at every meeting, with at least one of the three being a cut above 25 basis points. I think that's aggressive for a conservative institution not known for cutting interest rates at all except when recession is right around the corner. But that's at least what the market hopes and wants.

The one thing that could help deliver those cuts is the labor market. If the US unemployment rate reading that comes out this Friday is higher, maybe the Fed would have room to cut rates 50 basis points when it decides on September 18. The swaps market hasn't bought into that outcome. But it does have 75 basis points priced in by November. So it's essentially saying the Fed goes big in either September or November. And increased unemployment is what would get it there since that's what would cause alarm about a recession.

Good things come to those who wait

But if we got into a recession, so what? Stocks would fall, sure. But Treasury yields would cushion some of that. And because US households aren't over-leveraged as they were during the housing bubble, the impact of asset price declines should be manageable.

Still, the Internet Bubble's collapse is a good lesson. It took years for the market to recover. And for the retiring Baby Boomers born in the early 1960s, most of whom do not have pensions, a similarly long equity market recovery is going to be a blow to their retirement. And we haven't even gotten into house prices yet.

So, a recession would be a problem, not least for those who lose their employment. And for individual stocks, there's no escaping the downward pull. An obvious Internet winner like Amazon still went through a horrible time recouping the losses. Would you have stuck it out with a stock down about two-thirds from it's 1999 peak almost five years later?

eBay, which got going just as the Internet Bubble popped, never had a chance to scale the same heights that Amazon did. So that stock was a relative winner. The share price was almost 50% higher than the 2000 peak by the fall of 2004. Still even there you had to wait a few years for the rebound to develop.

Apple is the one to watch

I know Warren Buffet has been selling Apple shares. But I look at them as a potential winner when this is all said and done, if not in terms of share price, at least as a company. If you think about artificial intelligence and where it can be leveraged beyond just hardware — where Nvidia sits — a company with integrated software and hardware like Apple stands to benefit.

A lot of the hype so far has been around the technology-enabling side of things so far, with Nvidia cleaning up as the only company ready to sell into this burgeoning market at scale. But for AI to have a real impact, applications that companies can monetize have to be built. And we simply haven't gotten to that phase yet.

The megacap tech companies are busy working on AI, as are many others. But all we can visibly discern thus far after hundreds of billions of dollars of investment is marginal gains on digital product usability. For example, the internet travel website Trip Advisor prominently touts the use of artificial intelligence in its hotel reviews, putting a moniker "powered by AI" at the top of the synopsis for a hotel review. Basically, it finds commonalities across hundreds of reviews for a hotel or restaurant and comes up with highlights that stand out. And then it highlights the passages in the individual reviews that fit those characteristics. You can see an example here for one hotel in Toronto that I picked at random

That's a pretty nifty add-on. It definitely helps decide if a hotel is the right one and, therefore, ostensibly decreases the friction for a reservation that Trip Advisor can profit from. But these are not the kinds of incremental innovations on which hundreds of billions of dollars of investment are made.

Apple, on the other hand, which makes the hardware we use, including the chips, and builds the software on top, doesn't have to buy AI products from anyone. It can make them itself. And if its chips and its AI integration into the software is good enough, it would be a game changer in terms of usability. Apple could even monetize that with the companies clamoring to get into Apple's App Store by promising to infuse their apps with some sort of AI.

Against a competitor like Google in the mobile handset market and Microsoft in desktops, Apple is in a formidable position as it is more distinctly focused on a vertically-integrated suite of products that users buy than any of its competitors, who are basically technology conglomerates. And monetizing AI-powered handsets and laptops and desktop computers is a lot easier to do than getting additional ad spending out of better search results or better-targeting, as Google and Meta have to do respectively.

Now, Apple's share price trades at more than 30 times earnings right now. And for the world's biggest company, that's pretty huge. But it's about as expensive as Coca Cola was when Warren Buffet was buying that company's shares 30 years ago. And Apple is far and away Buffet's biggest holding, with Coca Cola now fourth. So, in a market crash, Apple will get hurt. But it's stability as a brand and its unique AI opportunity will see it through on the other side more quickly.

We're going to see this gold rush mentality come to an end soon. And that may turn some of these boomtown areas of the market into metaphorical ghost towns. But there's always an opportunity out there once the dust settles. With the likely end of the boom closer every day, now is the time to prepare to buy the winners when they hit bargain prices.

Quote of the week

"It's about the labor data, period — that's what's going to dictate what the Fed does, they've said that. And that's what the market is going to trade off of."
Mike Wilson
Chief US equity strategist, Morgan Stanley
- Wilson has a price target of 5400 by mid-2025, suggesting a slight drop in stocks as growth decelerates

Things on my radar

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