Thursday, September 19, 2024

Budgeting is hard when you’re Italy

Plus: The host of "Hot Ones" on success

Italy's populist government is planning next year's budget, and its leaders must tiptoe among the expectations of voters and the demands of Europe's fiscal watchdogs, Rome economic reporter Alessandra Migliaccio explains. Plus: Meet the host serving up hot wings and sharp questions and a former IRS agent who's caught between Nigeria and his employer, Binance.

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As Italian Prime Minister Giorgia Meloni finishes her second year in office, she's having trouble balancing the country's bloated budget while fulfilling her right-wing party's generous campaign promises. In other words, she's discovering what politicians the world over must eventually come to grips with: Reality bites.

Meloni's plight is increasingly similar to that of populists worldwide. Their rhetoric appeals to voters, but once in power they have to figure out how to actually pay for their pledges. That's doubly true in the European Union, where watchdogs in Brussels keep a close eye on spending by the bloc's national governments. 

Although Italy is already on a special watch for excessive deficits, Meloni and her allies have promised to renew a reduction in taxes on wages worth €10 billion ($11 billion) annually—about 40% of her 2025 budget. Despite warnings from economists to limit that expense, Deputy Premier Matteo Salvini last month told voters in Rimini that the government was committed to the full €10 billion "and more."

Meloni. Photographer: Antonio Masiello/Getty Images

For the past two years, Meloni was able to fudge things because the EU suspended its rules after the Covid-19 pandemic. And early in her term, she kept the accounts mostly balanced, but the deficit last year ballooned to 7.2% because of a home-improvement incentive passed by previous governments. So far, markets have given her the benefit of the doubt, with the spread between Italy's 10-year bonds and those issued by Germany—a measure of risk—reaching a two-year low in March.

The challenge is that Brussels wants Italy to bring its deficit below 3% quickly, and Finance Minister Giancarlo Giorgetti says he needs at least two years to get there. An accounting revision that will likely boost reported economic output may give the government some breathing room (higher gross domestic product would mean a lower deficit in percentage terms), but that won't do anything to bring down a debt load that's well above 130% of output and seen rising in the next few years.

Meloni has asked ministries to slash expenses for 2025 by at least €2 billion overall, but that's less than a fifth of what it will cost to implement her tax cuts, along with various other promises such as aid to families with kids (to shore up a declining birth rate) and tax breaks for companies that hire mothers and various disadvantaged groups. A proposed simplification of the number of tax brackets could further eat into revenue.

Meloni's fractious coalition requires balancing the often-conflicting goals of her Brothers of Italy party, Salvini's League and late-premier Silvio Berlusconi's Forza Italia. The League and Forza Italia have been adamant about maintaining the wage-tax cut, but they haven't said how they would pay for it. One idea is cutting pensions, though that's always fraught—not least because older people tend to be reliable voters. Taxing profits banks are enjoying because of the recent high interest rates is another possibility. But an attempt to do that in 2023 spooked markets and was ultimately diluted beyond recognition. Antonio Tajani, Forza Italia's new leader, says he opposes any such measure.

For at least a few more weeks, Meloni can indulge her cosplay fantasy of ample revenue, happy voters and satisfied eurocrats. But by mid-October, she has to submit her 2025 budget to Brussels—and Italians will learn how much reality will really bite.

In Brief

  • A series of storms, fueled by a warming planet, has unleashed torrential rainfall and flooding in Europe, Africa, Asia and the US.
  • Rupert Murdoch's succession fight has become a courtroom drama. Here's what's going on.
  • China created a professional class in record time. Now, just as swiftly, many of their dreams are being crushed.

The King of Hot Sauce and Celebrity Interviews

Evans grew up dreaming of hosting a local drivetime radio show and now hosts one of the most popular talk shows in the world. Photographer: Dolly Faibyshev for Bloomberg Businessweek

Moments after dropping off a surprise dessert—two passionfruit-coconut-chocolate truffles—our waiter turns to Sean Evans and whispers, "A little treat, it's not spicy." The two men haven't said more than a couple of words to one another during lunch at Robert, a restaurant perched atop the Museum of Arts and Design in New York City. But with the meal nearing its end, the waiter couldn't resist a chance to acknowledge his special guest. Evans, a bald, sports-obsessed 38-year-old from Chicago, is the face of hot sauce in the US, if not the world.

Evans hosts Hot Ones, an internet talk show in which he interviews celebrities while they eat chicken wings slathered in progressively fiery sauces. "It's the show with hot questions and even hotter wings," he reminds viewers at the start of every episode. The show began in 2015 as a low-cost experiment in online video by the website First We Feast, a food-centered offshoot of Complex Media. Over the past decade, Hot Ones has grown into one of the most popular talk shows in the world and turned Evans into the David Letterman of Generation YouTube. Publicists compete, lie and cajole for a chance to book their clients on the show, which has helped First We Feast generate about $30 million in revenue and $10 million in profit.

The most recent season, which began with Chris Hemsworth and ended with Ariana Grande, was Evans' favorite so far. Booking guests was smooth, the interviews were strong, and every episode delivered millions of viewers. The most-watched featured Hugh Jackman and Ryan Reynolds promoting Deadpool & Wolverine. New owners have come and gone, and none of them has ever been dumb enough to try and change a winning formula. "As long as an audience of our size shows up, we're going to make the show," he says. "The one thing no one can do anymore is make a hit. If you already have one, why would the industry purge it?"

As Lucas Shaw writes, the show's success and popularity have hit record highs despite turmoil at its owner. Evans is the key reason: The Host of Hot Ones Spills the Secrets of His Success

Caught Up in Nigeria's Anti-Crypto Crusade

Illustration: Felix Decombat for Bloomberg Businessweek

Tigran Gambaryan has investigated illegal tax shelters for the California Franchise Tax Board, served in the criminal investigation division of the US Internal Revenue Service and done a stint in The Hague working with Europol. Over the years, he developed a specialization in tracing cryptocurrency use by criminal enterprises and helped shutter sprawling contraband marketplaces such as Silk Road.

Three years ago, he joined the cryptocurrency platform Binance, which was trying to bolster its internal policing and buff up a tarnished public image. Since then, Gambaryan has worked with fraud and financial watchdogs worldwide to help freeze more than $2.2 billion in assets.

Today, he's in a Nigerian jail cell, charged with money laundering and operating an unlicensed financial institution.

Gambaryan's detention underlines the fraught relationship between cryptocurrency platforms and law enforcement. In countries such as Nigeria, with sharp currency fluctuations and a weak rule of law, authorities are often dismayed that citizens in search of greater financial security turn to virtual currencies and exchanges that officials say flout local regulations and foster criminality.

For more than six months, Gambaryan has been caught in the middle. Willem Marx has the whole story: How a Former IRS Agent Got Locked Up in a Nigerian Prison

Reacting to the Fed Cut

2.1%
That's how much Nasdaq futures jumped on Wednesday after the Federal Reserve's 50 basis-point interest-rate cut. The move reignited investor sentiment and reinforced expectations that the US economy will escape a downturn.

Countdown to Election Day

"It's not preaching to the choir, it's getting the choir to sing."
Aimee Allison
Founder of She the People
Billionaire media icon Oprah Winfrey will join Democratic presidential candidate Kamala Harris in a livestreamed town hall in Michigan on Thursday in an effort to get out the vote.

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