Monday, July 1, 2024

Will Canada’s first move pay off?

Plus: Visit a warehouse boomtown

Today's not just the start of a new month but also Canada Day. While our North American neighbors proudly fly the maple leaf flag, Enda Curran uses the national holiday as an opportunity to look at the Bank of Canada's decision to cut rates and how that may affect the US. Plus: Online shopping warehouses help Shippensburg, Pennsylvania, fulfill its destiny, and fast-food restaurants still hope you want a fried chicken sandwich for lunch. If this email was forwarded to you, click here to sign up.

On this Canada Day, we ask, are there lessons from the north for the US economy?

Last month, the Bank of Canada in Ottawa turned heads when it cut borrowing costs to reduce its key policy rate from 5% to 4.75%, becoming the first Group of Seven central bank to do so and putting it way ahead of the Federal Reserve.

At the time, Governor Tiff Macklem said the Bank of Canada didn't need to move in lockstep with its southern neighbor—which held rates steady in June at 5.5%—even though the cut would potentially mean a weaker Canadian dollar.

Macklem at an event in Washington in April. Photographer: Samuel Corum/Bloomberg

A slowing economy prompted the Bank of Canada to make the cut, offering welcome relief to households and businesses. That willingness to move contrasts with the Fed's decision to hold rates at multidecade highs until it sees the white of inflation's eyes.

There may be good reason for the US central bank's caution. No sooner had Canada cut than May's inflation data arrived with a surprise—the consumer price index rose 2.9% from a year earlier, up from 2.7% in April. More worrying, the Bank of Canada's two core inflation measures also accelerated, averaging a 2.85% yearly pace, faster than economists had expected.

That combination of data brought an end to a four-month string of easing price pressures and raises obvious questions about whether the central bank can bring rates down again any time soon. Shelter costs remain the biggest inflation offender—Bloomberg Economics cautions that Canadian home prices could rise as rates fall—but food prices are also tracking higher.

All of which does offer some lessons for the Fed.

Doves say the US central bank needs to cut rates now as consumer confidence weakens (it fell last month amid worries about business conditions, the job market and incomes) and as consumer spending is reined in. Unemployment has nudged higher to 4%. Data released on Friday showed the Fed's preferred measure of underlying inflation decelerated in May.

Although inflation is headed in the right direction, Fed officials have been at pains to say they need to see months of more progress before they cut. That's in part because the labor market remains strong.

No central banker wants to be guilty of policy error by cutting rates only to see inflation accelerate. It's the cardinal sin of central banking.

Which is why, by the time Canada Day rolls around again next year, either the Fed will look smart for staying its course or Canada will hold the honors for moving before it was too late.

In Brief

One of America's Warehouse Boomtowns

Semitrucks on I-81 in Shippensburg. Photographer: Michelle Gustafson for Bloomberg Businessweek

Google Maps can't keep up with Shippensburg. In satellite photos of Exit 24, off Interstate 81 in central Pennsylvania, the 19th century brick and limestone house still stands on White Church Road, as do the silo, bank barn, pole barn, machine shed and the rest of the 102-acre farm. But the next time the satellite passes over, it'll see what's also there now: a 1.8-million-square-foot fulfillment center for Walmart Inc. where McKenna Borrell and 500 other people work. Next to the Walmart are four more warehouses and a Sheetz Inc. gas station.

In the past decade, as online shopping has exploded, retailers and consumer goods manufacturers have moved to upgrade their supply chains. They've wanted centralized locations to receive and store products that are close to population centers and connected to major transportation networks. The Shippensburg area is that place for much of the Northeast. It's at most a day's drive from one-third of the US population and half of Canada's. It has abundant flat land and a ready labor pool; the toll-free Interstates 81 and 78 lead directly to the Port of New York and New Jersey, the largest on the East Coast. More than 170 million square feet of warehouse space has been built in Pennsylvania along these two interstates since 2014, double the office space in the entire city of San Francisco.

This dynamic has transformed Shippensburg and a half-dozen neighboring towns from an agrarian idyll into a warehousing and distribution megaregion. A generation ago, there were essentially three career paths in the area: farming, the military and manufacturing. They've all been overtaken by the warehouse boom. For those who don't go to college, jobs on the warehouse floor pay as much as $35 an hour. For those who do, there's the supply chain and logistics major at Shippensburg University.

What's happening in Shippensburg mirrors changes that previously took place in California's Inland Empire and many other historically rural areas around the developed world. Places that grew food or made things for people in cities now box and ship their mail-order cardigans and resupply their Home Depots and Targets. For every roll of paper towels or bag of dog food that a New Yorker or Baltimorean buys online and sees delivered to their door, there must be space in a warehouse and on a truck for it. Although many customers never see it, e-commerce has a massive physical footprint. This is transforming not only regional job markets but also school curricula, and even the topography of the land itself.

Tyler J. Kelley takes us to Shippensburg to meet the people most affected by this transformation: Online Shopping Warehouses Are Reshaping Rural America

Duking It Out for Chicken Sandwich Supremacy 

Illustration: Rui Pu for Bloomberg Businessweek

Something curious recently happened at my go-to office lunch spot. Dig, the fast-casual restaurant where I buy freshly assembled bowls of greens, roasted broccoli, and crispy tofu—seared salmon if I'm feeling fancy—added an unexpected menu item: a crispy chicken sandwich.

For a chain that offers endless combos of mostly anything as long as it can fit in the confines of a bowl, a bulging fried chicken sandwich smothered in a special sauce was an "interesting direction," concedes Tracy Kim, Dig's chief executive officer. It works well for high school kids, she says. More important, the chain, which has nearly three dozen locations in the Northeast, was responding to what customers wanted. "We got a lot of requests, especially through catering, for a handheld offering," Kim says.

Dig could have spun out any number of holdable foods—a Havarti and roasted turkey on olive ciabatta, an artichoke pesto flatbread or a barbacoa taco with purple slaw—all would have been perfectly on-brand. Instead, it made a hard pivot to a fast-food favorite. Even though Dig's version is antibiotic-free and baked instead of fried, this seemed to indicate something else was going on. The Fried Chicken Sandwich Wars were back, if they ever ended at all.

Deena Shanker surveys the battlefield in her latest Extra Salt column: The Fried Chicken Sandwich Wars Are More Cutthroat Than Ever Before

To Stay or to Go

28%
That's the share of registered voters in a post-debate poll by CBS News who said they believed President Joe Biden should be running for reelection. Aides spent the weekend publicly dismissing suggestions that Biden reconsider his candidacy or take dramatic steps to overhaul his operation. 

Overnight Markets

"We're only going to have trouble in the middle of the night when things are so illiquid."
 Joseph Saluzzi
Co-head of equity trading at Themis Trading
Wall Street pros are feeling uneasy about retail investors again. Only this time it's not about the trades they're making—it's about when they're making them. Read the full story here.

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