Sunday, July 7, 2024

The next Apple Watch

Device approaches 10-year anniversary.

As the Apple Watch approaches its 10th birthday, the company is preparing a big update. Also: AirPods with cameras make their way back into the news, and Apple gets a board observer seat at OpenAI.

Last week in Power On: Apple's devices are lasting longer, making its AI strategy even more important

The Starters

Watch Mark Gurman discuss new Apple Watches on Bloomberg Television.

Apple Inc. likes to commemorate product anniversaries when it can. As the iPhone neared its 10th birthday in 2017, the company raced to get the iPhone X out in time. That model was a major upgrade, with a new design featuring an edge-to-edge display. (To make the model number work, Apple skipped the iPhone 9.)

It couldn't really celebrate the iPod in the same way because that device was already fading when its 10-year anniversary rolled around in 2011. And Apple didn't make a fuss about the iPad's 10-year birthday in 2020, at the dawn of the pandemic. It just made tweaks to the iPad Pro.

Now the Apple Watch is nearing its 10th birthday, and the company has a chance to mark the occasion. This fall, Apple is planning some notable changes to its original smartwatch line — the "Series" models — including larger displays. The device also will be thinner, though the design itself is unlikely to look much different.

Both versions of the Series 10 — codenamed N217 and N218 — will get bigger screens. The change means Series 10 shoppers will be able to pick a screen that's about as large as the one found on the Apple Watch Ultra. The Ultra itself, meanwhile, won't get a major design change (but the current one only dates to 2022).

There will be other enhancements under the hood. Both the Series 10 and new Ultra 3 will get a new chip, which could lay the groundwork for some AI enhancements down the road. But if you're hoping for the device to run Apple Intelligence — the upcoming suite of AI features — you should reset your expectations. For now, that service is only headed to the iPhone, iPad and Mac. Later, it will come to the Vision Pro, but there are no plans to bring the full initiative to the watch.

It's still not clear whether Apple will brand the upcoming watches as an anniversary model or wait until next year. Given that the Apple Watch was announced in 2014 but not released until 2015, the company could either tout the anniversary this year or have a splashier release in 2025.

Another question is when Apple will add long-anticipated health tools to its watches. The company has been developing technology to detect high blood pressure and sleep apnea that were slated for release this year. But the effort hasn't gone smoothly. Since making headway on those features last year, Apple has run into some serious snags, I'm told.

The technology that measures high blood pressure, or hypertension, hasn't been as reliable as hoped during testing. That may force Apple to postpone the release beyond this year. There have been particular concerns about the blood-pressure feature working properly with the new Series 10 design.

Even when the option does launch, it won't be a replacement for the blood-pressure cuff that some consumers have at home. The mechanism isn't designed to give you an actual reading — unlike the heart rate and blood oxygen apps on the Apple Watch. Instead, it will figure out your baseline and monitor if your blood pressure is relatively high. Then you'll be able to take note of what you were doing when your reading spiked. 

The second feature — sleep apnea — is facing even bigger challenges. That functionality is tied to a person's blood oxygen saturation. And as of now, Apple Watches can't measure those levels because of an ongoing legal dispute with Masimo Corp.

Either Apple will resolve that issue by September or find a way to work around it (perhaps the company could argue that its oxygen reader can be used for purposes that aren't directly related to blood oxygen levels). It also could announce the feature but not release it until a later date — or just delay it altogether.

A longer-term goal is to get glucose monitoring into the Apple Watch. Such a feature has been in development for about a decade, and the company hit major milestones in that work, I've reported. 

Beyond new features, Apple is also looking at some manufacturing changes. It continues to test and discuss the idea of 3D-printing the chassis for some Apple Watch models. That could speed up production and potentially help the environment by allowing Apple to use less material. 

The company is also working on a new version of its lower-cost Apple Watch SE model, which it last updated in 2022. One idea that the company has tested is swapping out the aluminum shell in favor of rigid plastic. Perhaps it's looking to get the cost down to something that could better rival Samsung's cheapest watch, the $199 Galaxy Watch FE. The SE currently starts at $249.

The Bench

Apple's developers conference in June. Photographer: David Paul Morris/Bloomberg

Apple's big Siri upgrade should arrive next spring. Siri's new capabilities are bound to be a highlight of the Apple Intelligence rollout. For the first time, the digital assistant will have precise control over actions inside of Apple's apps. That means you can ask Siri to, say, edit a photo and then ship it off to a friend. It also will have the ability to understand what you're looking at on your display, helping Siri determine what you want to do based on the context. But neither of those upgrades will be ready when Apple Intelligence launches this fall, as I've previously reported.

Instead, I'm told, Siri features are likely to go into beta testing for developers in January and then debut publicly around the springtime — part of an iOS 18.4 upgrade that's already in the works. Other Siri features, such as a new design and ChatGPT integration, will be coming later this year. As I wrote last week, Apple Intelligence also will be coming to the Vision Pro, but not until next year. Anyone looking to use the features on Apple's home devices, meanwhile, is out of luck. They'll have to wait until the company introduces its AI-powered table-top robot, something I've been reporting on for several months.

Apple AirPods. Photographer: Gabby Jones/Bloomberg

Apple's camera-equipped AirPods are back in the news. In February, I reported that Apple is working on souped-up AirPods with built-in cameras. The idea behind this engineering project — codenamed B798 — is that cameras could work with artificial intelligence to provide contextual information to the wearer. For instance, the AirPods could see the neighborhood around users and help them navigate.

The technology could also be used to identify objects and provide information about them — a key selling point for augmented reality devices. At the time, I reported that these supercharged earbuds wouldn't arrive until 2026 at the earliest. My understanding is that the technology could wind up in the AirPods Pro two generations from now.

The idea of AirPods with cameras came back into the news last week when analyst Ming-Chi Kuo said that such a device may go into production in 2026. That wouldn't be surprising given what I've already reported, but it's clear that some buzz is building around this concept.

Apple's Phil Schiller. Photographer: Philip Pacheco/Bloomberg

Apple to get a board observer seat at partner OpenAI. Microsoft Corp. did a lot to earn its board observer seat at OpenAI: It made a multibillion-dollar investment, provided its cloud infrastructure to power ChatGPT and helped the company weather a board coup. Apple, on the other hand, simply had to integrate ChatGPT into its software. Later this year, OpenAI will give Apple an observer seat, with longtime executive Phil Schiller being nominated to the role. 

As a board observer, Apple will get to attend meetings but won't have the standard voting power. With this position, the company will have a better idea of how OpenAI is run and what decisions are being made. Given the controversies surrounding OpenAI — as well as the startup's convoluted governance structure — Apple probably wanted to make sure it had an up-close view of the situation.

The Schedule

Samsung's foldable devices. Photographer: SeongJoon Cho/Bloomberg

July 10: Samsung to launch latest foldable phones, earbuds and smartwatches. As usual, Samsung will beat Apple to the punch in announcing devices for the second half of the year. This time around, the Korean tech giant will be hosting its Unpacked event in Paris, just weeks before the Olympics get going in that city. As for what to expect, the company should showcase new versions of its foldable phones, smartwatches and earbuds. The big thing to watch is how much AI becomes part of the conversation now that Apple has gone all-in on the concept. Don't forget, Samsung already rolled out AI devices earlier this year featuring Google's Gemini technology.

Google Pixel Fold. Photographer: David Paul Morris/Bloomberg

Aug. 13: Google to hold an earlier-than-usual launch for new Pixel devices. The Alphabet Inc. company is slated to reveal its annual device upgrades during the heart of the summer, far earlier than its usual October timing. The two likeliest reasons: The company wants to stay well clear of Apple's launch in September, or it aims to give less time for details of the new products to leak out. The event should feature the Pixel 9 phone, new Pixel Buds, a larger version of the Pixel Watch and potentially an update to the Pixel Fold.

Post Game Q&A

Q: Do you think Apple adding RCS support to the iPhone will put a crack in its walled garden?
Q: What are your thoughts on the new iPad Pro now that it's been out for a while?
Q: Why did it take months for the Vision Pro to launch outside the US?

To get the full Power On experience, subscribe to Bloomberg.com.

Want to send in questions?
Email me, ask on the Power On Discord, or you can always send me a tweet or DM @markgurman.

News tips?
I'm on Signal at markgurman.01; Telegram at GurmanMark; or ProtonMail at markgurman@protonmail.com.

More from Bloomberg

Get Tech Daily and more Bloomberg Tech weeklies in your inbox:

  • Cyber Bulletin for coverage of the shadow world of hackers and cyber-espionage
  • Game On for a playthrough of the video game business
  • Screentime for a front-row seat to the collision of Hollywood and Silicon Valley
  • Soundbite for reporting on podcasting, the music industry and audio trends
  • Q&AI for answers to all your questions about AI

No comments:

Post a Comment

[Bonuses Added] Over $300 in additional bonuses

Alright it’s time we had a talk. To view this email as a web page, go  here. To view this email as a web page, go  here.               ...