Friday, July 5, 2024

Labour's clever win and the Tories' big loss

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The Tories' big loss. By Allegra Stratton

For a while now, the Tory campaign had been braced for what was called a "punishment beating." They knew that anger had been pent up for some time, starting with Boris Johnson's inability to handle partygate and deepening with Liz Truss's ruinous 49 days as prime minister. Rishi Sunak – while not blameless — was the guy left holding the stick of dynamite rather than one of the ones who lit the fuse.

There has already been much criticism of Sunak calling it early. Supposedly, six more months would have allowed a cut in interest rates to feed through to the economy and the resulting autumn poll would have been less bad. Well, one of my learnings from politics is that…it can always get worse. Pretending the loss was just bad timing is deluded thinking that allows the Tory party not to look deeply at why the public rejected them.

Sunak went when he did because he needed fresh political authority to deal with mounting challenges that would be even worse after the summer: court opposition to Rwanda, small boat crossings, prison places and obsessional Tory party infighting. Even inflation threatens to climb back up come the autumn.

Rishi Sunak giving his resignation speech today Photographer: Chris J. Ratcliffe/Bloomberg

Had Sunak let that run long, there was every chance Reform could have polled even higher than the already strong outing overnight. A Nigel Farage watcher said today that the Reform leader and new MP for Clacton was days away from announcing his run for the autumn. This Bloomberg data crunch shows just how good a night they had, proving to be the force that deprived the Conservatives of scores of seats. As our brilliant data journalists put it: "Reform saw the greatest gains in 80% of the more than 250 seats ceded by the Tories under Rishi Sunak." Their gains flipped dozens of Tory seats. 

At lunchtime outside Number 10, Keir Starmer spoke about restoring faith in public service, ending the psychodrama, and wanting politics to be serious – amen to that. He also described a "weariness in the heart of a nation," which I think we all recognize. I was proud to hear my friend Rishi Sunak acknowledge Starmer as a man of "public spirit" — and Starmer praise Sunak's "dedication and hard work." These two men have been lampooned for being boring – I winced with the discourtesy of the Question Time audience member asking if the pair were "the best we've got" (Sir, please let me direct your gaze to France). Unfashionable though it is to say, maybe we were actually lucky to have had a choice between two decent characters?

Also, I find it impossible not to relate to Lib Dem leader Ed Davey belting out Sweet Caroline – a man who does not have an easy life, but whose principled highlighting of the difficulties of a carer's life was, I think, political genius (as were the stunts). In his party's rebirth today after routs at previous elections, he offers more evidence that political defeat need not be political death. Carla Denyer of the Green Party is also a rising power in the land, who has already pledged to keep Labour "brave" on climate and sewage.

But, it was also interesting to hear the new prime minister appeal to those who had not voted Labour. As Bloomberg's head of media David Merritt said on Bloomberg TV this morning, there is a chance this is a sandslide not a landslide – a big result, but one that could as easily be washed away. Many commentators today have called it, like Johnson's 2019 coalition, "a mile wide but an inch deep."

Labour's share of the vote is not huge – 34%, which netted them 63% of the seats. In an eerie echo, it is almost exactly the same as the 32% won in 2019 by his much-mocked predecessor Corbyn. The vote share-to-seat ratio in the smaller parties is also one to watch. The Liberal Democrats won 12% of the vote and 71 seats; Reform got 14% and four seats. The Conservatives won 24% of the votes, which perhaps isn't as far off Labour as it might have first seemed.

Prime Minister Starmer is now inside Number 10 working out just how to make his landslide last. 

Labour's clever win. By Ailbhe Rea

When Keir Starmer arrived at the Tate Modern at 4 a.m. this morning for a celebratory rally with Labour staff, he singled out one aide for special recognition. As the sun rose, the man who was about to become prime minister grabbed the hand of a softly-spoken Irishman, raised it in the air triumphantly, and received the biggest cheer from Labour staff of the night.

Morgan McSweeney, Labour's campaign director, is the brains behind Starmer's rise to power, and the engineer of the vote share that has got people talking as the dust settles on the results.  As Allegra says above, Labour has won a landslide, but with fewer votes than Jeremy Corbyn in 2019 (yet still a slightly higher share of the vote, given overall lower turnout this time around). Among commentators and party critics, it is being cited as a cause for concern for the party goes forward. 

Keir Starmer and his wife Victoria arriving at Number 10 Photographer: Chris J. Ratcliffe/Bloomberg

To McSweeney and his adoring colleagues in Labour HQ, however, that statistical quirk is testament to the sheer success of the campaign. He calls it "voter efficiency." For successive elections under our first-past-the-post system, Labour has piled up huge majorities in the places where it wins, without winning enough seats to form a government. Since he came in to advise Starmer after the party's worst defeat in a century in 2019, McSweeney has been ruthlessly focused on redistributing Labour's vote share more efficiently, gaining seats in some constituencies (like the Red Wall), at the cost of slashing majorities elsewhere (leafy, urban Britain). 

For sure, that strategy has not been cost-free, as the scalps of Thangam Debbonaire and Jonathan Ashworth prove, plus multiple other seats where senior Labour figures faced close races against independents. Whether the party can continue to appeal to the Red Wall while keeping its urban, liberal — and, perhaps most importantly, Muslim — supporters on side is far from clear. 

But, to borrow an analogy from my colleague Alex Wickham, discussing total votes in a first-past-the-post general election is rather like judging a football match by contact time with the ball, rather than goals scored.

A Labour contact in a marginal seat got in touch with me this morning to complain about the vote share discourse that was emerging. "The moment things here looked good we were asked to send activists out to far more ambitious target seats," they wrote. "We could've continued knocking here and added more to the pile but it was a deliberate choice not to. The Labour operation was infinitely more sophisticated than I've ever seen. They played the game expertly."

First-past-the-post is the name of the game, and this time, Labour played it to win. Whether the game is fair is a different question. 

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Britain's new leader, Keir Starmer, knows his crushing election win was driven as much by public disenchantment with 14 years of Conservative rule as enthusiasm for Labour. So his aides say his first months in office will be packed with tangible actions designed to win over a skeptical electorate.

Starmer and Chancellor Rachel Reeves will prioritize measures to stimulate economic growth at home while seeking to establish himself as a statesman abroad. Here's what they've got planned, according to people in his entourage who spoke to Bloomberg on the condition of anonymity.

Read more from Ailbhe Rea and Ellen Milligan.

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Allegra Stratton worked for Prime Minister Rishi Sunak when he was chancellor and runs an environmental consultancy, Zeroism.

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