Wednesday, July 31, 2024

How this cycle ends is clearer than ever

The way this business cycle likely ends was finally visible in the corporate earnings reports released in the last few days. It's not about

The way this business cycle likely ends was finally visible in the corporate earnings reports released in the last few days. It's not about a downturn in growth due to waning consumer demand, though that will contribute. It's all about megacap tech companies throwing in the towel on capital investment in artificial intelligence. When that happens, not only will it be a big loss for the economy that helps bring the business cycle to a close, it will also be the sign that the bull market in stocks is over.

The way to play this? A rotation into small caps or 'boring' sectors is implicitly a belief the Fed will stick the soft landing, and is, therefore, risky. Another one would be just locking in elevated bond yields, not all the way out to 10 or 30 years, but right up to where the yield curve has started sloping upward, at 5 years.

Let's cover this story with the following thoughts in mind:

  • Today's Fed decision is about a slowing economy, not a recessionary one
  • There are signals they will start in September continue cutting afterward
  • In terms of the real economy, think of it as Mastercard vs. McDonalds and Marriott
  • But in terms of the business cycle think AMD, Nvidia, and Meta
  • Microsoft's capex picture says we can keep going but for only so long
  • Recent AI jitters and a rotation into small cap shows you how this cycle ends

The Fed cares about employment as much as inflation now

Let's start with the obvious: having not signaled a cut in July, the Fed didn't deliver one. That's what we saw this week. But more importantly, the stage is now set for the Fed to make a wholesale shift the balance away from its inflation mandate toward the employment mandate. I think that will end up yielding a cut at every subsequent meeting until we get to a so-called neutral rate.

Mind you, the Fed didn't telegraph anything of the sort in its press release Wednesday. Nor did Fed Chair Powell. But they changed the language to stress employment more — and that's a clue of where this headed.

Former St. Louis Fed President Jim Bullard summed it up nicely on Bloomberg Surveillance this morning, dismissing increased speculation that the Fed would cut in 50 basis point increments. But he validated the concept that the fed funds rate is too high, with the goal being a return to a rate something like the 2.8% longer run target from the Fed's June summary of economic projections. It's wholly conceivable then that, even while the US economy is in no jeopardy of a recession, we see cuts at every meeting until we get to that level, with inflation remaining below 3%.

I think we start cutting in September to get to 'neutral'

What makes me conclude that? Most important is the last reading of the Fed's favorite inflation measure derived from the price level of personal consumption expenditures. That number, at 2.5% is low enough to green light rate cuts beginning in September.  But I'm going to focus on inflation needing to be higher to reflect a robust, growing economy.

If you look at core PCE inflation, the last time figures were as high as they are today for a subsequent 10-year stretch was from November 1988 to November 1998. That's one of the best runs in economic growth in recent memory.  It suggests that the Fed's 2% target may simply be an arbitrary number that has no validity in the current global situation. It's a low figure that is an artifact of the high private debt and weak economic growth period that followed the bursting of the Internet bubble and the Great Financial Crisis. And so, to the degree the Fed wants to achieve a soft landing, 2.5% or 2.6% inflation might be good enough to begin cuts.

My base case for the Fed now is quarter-percentage point cuts at every meeting from September until inflation and/or growth picks up. Now obviously I could be wrong. But I think a Fed that waits is a Fed that gets behind the curve and ends up cutting more, with the jeopardy of a hard landing much greater.

Which economy is it: Mastercard's, Marriott's or McDonald's 

The big question is why we even think this is a soft landing ride coming and not a hard landing one. I'll give you three answers.

First, when you look at the data from jobless claims, it's telling us that people aren't losing jobs in droves and remaining unemployed. What sinks an economy is a spate of layoffs followed by the inability to find new employment. That's like an income shock to the economy that slows spending to the point where firms cut back on production and capital expenditure enough to trigger a recession.  And remember, the big fluctuating variable in this is not personal consumption, which changes slowly. It's things like production and especially capital investment, something I'll come back to with AI later.

The second answer I'll give you is from my colleague Simon White. His view:

Excess liquidity, the difference between real money and economic growth, has remained persistently strong and has yet to turn down. That's powered a huge asset rally which has loosened financial conditions and defanged the Fed's rate hikes.

The result is that the yield curve inversion signal — when people are willing to accept lower yields for taking inflation and interest-rate risk for longer periods —  that's used to predict recessions isn't telling you a recession is coming. It's merely telling you that the Fed is going to cut rates — which they are. The excess liquidity (something I attribute to massive deficits) will ensure that these are simply precautionary cuts preventing recession, not panicked ones after recession is inevitable.

The last story is about the conflicting signals in the economy, best summarized by the earnings reports of Mastercard, Marriott and McDonald's.

At McDonald's, sales fell for the first time since 2020.The CFO said "we don't expect that we're going to see a change in that environment over the next few quarters." Conclusion: some consumers are tapped out. They simply have to pull back. Meanwhile over at Marriott, a beneficiary of the post-pandemic wave of travel, they reduced their guidance "primarily as a result of a weaker operating environment in Greater China, as well as marginally softer expectations in the US and Canada." So while China is really weak, the US (and Canada) are only marginally so. But Mastercard saw shares rise the most in more than 20 months after profit beat estimates on strength in spending.

I would summarize as follows: yes, overall consumer spending growth is declining but that slowing is happening some places more than others and it's actually not happening everywhere. To me that speaks to a slowing, not to a recession. And it is a slowdown that rate cuts can help prevent from becoming worse.

By the numbers

-19.6%
- The year's decline in fixed private investment in Q2 2009 as the US economy bottomed 

Stop worrying about the US consumer and look at capital investment

In the end, business cycles live and die with capex. In the recession created by the Great Financial Crisis, for example, private investment declined over 20% at one point. In the aftermath of the tech bust, capex was down as much as 4.5%. By contrast, personal consumption never declined after the tech bubble. So it's not a slowing consumption pattern that leads to recession. It's slowing enough to produce a response in production and capex. And this is where AI and recent earnings reports come into play.

As megcap shares declined, behind it was a more skeptical view from Wall Street about the dividends that investment in artificial intelligence would reap in terms of profit. It seems like more people are coming to my view that currently AI is mostly a cost reduction tool or  a way to differentiate existing user experience to provide 'stickiness' in existing applications and websites. As I put it a few weeks ago, "there are no commercially-available applications for the mass market or enterprises earning any company revenue on the scale of, say, advertising, productivity software, app stores, or cloud computing." None.

And that's a problem when these companies are pouring tens of billions of dollas into AI. Where will the profits come from? The reaction to Meta's capex numbers will be the one to watch as they, after buckets of potentially wasted money spent in the metaverse, are the megacap tech company investing in AI which most needs to prove these investments are worth it.

Judging by the bullish price action on Wednesday, with Nvidia and AMD up smartly, the recent selloff is just a warning shot, a preview of what is to come. But the narrative is now clear: the big tech companies need to show profit growth emanating from investments in AI. If they don't their shares will get hit. And so, that's the makings of a great AI capex pullback. It's not here now. Microsoft's earnings report best reflects that, as capital expenditures hit $19 billion on a data center build-out. We have a few more quarters of growth perhaps. But as the economy slows and investors become antsy for a payoff, the megacap tech companies will turn off the spigots.

Don't get overly enthusiastic about an equity rotation

There will be a lot of moving parts as this happens. You have job growth slowing, leading to a slowing in consumption growth too. You have Fed rate cuts to stick the soft landing. And then you have tech companies under pressure to show they haven't been wasting money in AI. By next year, it should all come to a head.

For me, that speaks to locking in yields in the 1 to 5 year bond maturity space, not rotating into small cap or industrials or consumer staples. Those latter moves are what you do when you're sure the business cycle will last. And the risk that this cycle ends prematurely is too great to go all-in on those strategies.

The fact that the yield curve is now perfectly upward-sloping from 5 to 30 years is a partial return to normalcy. The curve remains perfectly inverted out to 5 years, with every maturity yielding less than the one just slightly shorter. Because I think the cuts are coming in quick succession, this V-shape is a sign it's time to lock in yields on the front side of the V, with the maturities in the 1 to 3 year range. You can go all the way to the bottom of the V, with 5-year Treasuries, the low point on the yield curve. But even that is risky given the uncertain path of inflation.

Are high rates actually restrictive?

One last thought.  As this all plays out, let's remember that the Fed's cutting is supposed to be stimulative. Will it be? There is a lot of debate over whether high interest rates in the US have a cooling or stimulating impact on the economy. I've made my view known, since I think they've added stimulus but are starting to bite to the point where they aren't any longer. So I think cuts will be stimulative as textbook economics would tell you.

Still, from your perspective, did high interest rates in the US benefit your personal investments or hurt them? Do you think your finances will get a boost once the Fed finally starts cutting rates? Share your views in the latest MLIV Pulse survey. 

Here's the link:

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